{"id":166420,"date":"2025-05-06T12:20:37","date_gmt":"2025-05-06T10:20:37","guid":{"rendered":"https:\/\/newmobility.news\/?p=166420"},"modified":"2025-05-09T12:25:11","modified_gmt":"2025-05-09T10:25:11","slug":"hyundai-kias-plan-of-attack-amid-global-headwinds-a-lot-more-affordable-evs","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2025\/05\/06\/hyundai-kias-plan-of-attack-amid-global-headwinds-a-lot-more-affordable-evs\/","title":{"rendered":"Hyundai-Kia\u2019s plan of attack amid global headwinds: a lot more affordable EVs"},"content":{"rendered":"South Korean management reads Julius Caesar. As attack is the best defense, the Hyundai group plans to launch a major product push to combat the economic cooldown and Trump tariffs.\r\n\r\nMost particularly in the lower regions of the electric category. What\u2019s coming, as the fifth largest carmaker ret<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>South Korean management reads Julius Caesar. As attack is the best defense, the Hyundai group plans to launch a major product push to combat the economic cooldown and Trump tariffs. Most particularly in the lower regions of the electric category. What\u2019s coming, as the fifth largest carmaker retThis content has been archived. Log in or [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":166421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[28,16,77169,8,6,4,17],"tags":[],"class_list":["post-166420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-market","category-product","category-technology","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=2560%2C1440&ssl=1",2560,1440,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=1536%2C864&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=2048%2C1152&ssl=1",2048,1152,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>South Korean management reads Julius Caesar. As attack is the best defense, the Hyundai group plans to launch a major product push to combat the economic cooldown and Trump tariffs. Most particularly in the lower regions of the electric category. What\u2019s coming, as the fifth largest carmaker retThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/technology\/\" rel=\"category tag\">Technology<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyundai-Kia\u2019s plan of attack amid global headwinds: a lot more affordable EVs - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/05\/06\/hyundai-kias-plan-of-attack-amid-global-headwinds-a-lot-more-affordable-evs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai-Kia\u2019s plan of attack amid global headwinds: a lot more affordable EVs - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"South Korean management reads Julius Caesar. 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