{"id":173291,"date":"2025-08-14T12:15:35","date_gmt":"2025-08-14T10:15:35","guid":{"rendered":"https:\/\/newmobility.news\/?p=173291"},"modified":"2025-08-14T12:04:56","modified_gmt":"2025-08-14T10:04:56","slug":"brussels-e-bike-manufacturer-cowboy-in-dire-straits","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2025\/08\/14\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\/","title":{"rendered":"Brussels e-bike manufacturer Cowboy in dire straits? (update)"},"content":{"rendered":"<p>Cowboy, the Brussels-based manufacturer of trendy, usually dark black electric bikes, has always been surrounded by a certain amount of financial haze. The recall of the C4 ST (Edition MR) model in early May due to the risk of frame breakage has once again thrown the company into turmoil.\u00a0There is even talk of a new CEO and a takeover scenario for the company, although Cowboy's founders are currently keeping quiet.<\/p><p>The ball that somehow caused Cowboy to end up in dire straits is the recall on the company's website in early May. \"After extensive quality testing, Cowboy has determined that some models of the C4 ST (Edition MR) do not meet the high safety and quality standards we apply,\" the statement reads. \"These bikes, welded by one of our production partners, may develop fatigue cracks on the weld between the head tube and the down tube.\"<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cowboy, the Brussels-based manufacturer of trendy, usually dark black electric bikes, has always been surrounded by a certain amount of financial haze. The recall of the C4 ST (Edition MR) model in early May due to the risk of frame breakage has once again thrown the company into turmoil.\u00a0There is even talk of a new [&hellip;]<\/p>\n","protected":false},"author":164,"featured_media":173316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,52082,7,31,4],"tags":[],"class_list":["post-173291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-ebikes","category-mobility","category-road-safety","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=2150%2C1502&ssl=1",2150,1502,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=300%2C210&ssl=1",300,210,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=640%2C447&ssl=1",640,447,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=640%2C447&ssl=1",640,447,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=1536%2C1073&ssl=1",1536,1073,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=2048%2C1431&ssl=1",2048,1431,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=560%2C391&ssl=1",560,391,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=2150%2C180&ssl=1",2150,180,true]},"post_excerpt_stackable_v2":"<p>Cowboy, the Brussels-based manufacturer of trendy, usually dark black electric bikes, has always been surrounded by a certain amount of financial haze. The recall of the C4 ST (Edition MR) model in early May due to the risk of frame breakage has once again thrown the company into turmoil.\u00a0There is even talk of a new CEO and a takeover scenario for the company, although Cowboy&#8217;s founders are currently keeping quiet.The ball that somehow caused Cowboy to end up in dire straits is the recall on the company&#8217;s website in early May. &#8220;After extensive quality testing, Cowboy has determined that some&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/ebikes\/\" rel=\"category tag\">eBikes<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/mobility\/\" rel=\"category tag\">Mobility<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/road-safety\/\" rel=\"category tag\">Road safety<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Luc Joris","url":"https:\/\/newmobility.news\/en\/author\/belga-5\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brussels e-bike manufacturer Cowboy in dire straits? (update) - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/08\/14\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brussels e-bike manufacturer Cowboy in dire straits? (update) - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Cowboy, the Brussels-based manufacturer of trendy, usually dark black electric bikes, has always been surrounded by a certain amount of financial haze. The recall of the C4 ST (Edition MR) model in early May due to the risk of frame breakage has once again thrown the company into turmoil.\u00a0There is even talk of a new [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2025\/08\/14\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T10:15:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=2150%2C1502&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2150\" \/>\n\t<meta property=\"og:image:height\" content=\"1502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luc Joris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Joris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/14\\\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/14\\\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\\\/\"},\"author\":{\"name\":\"Luc Joris\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9b4a04002179d83e5be74f13c664b722\"},\"headline\":\"Brussels e-bike manufacturer Cowboy in dire straits? 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