{"id":173371,"date":"2025-08-05T12:20:57","date_gmt":"2025-08-05T10:20:57","guid":{"rendered":"https:\/\/newmobility.news\/?p=173371"},"modified":"2025-08-05T12:02:26","modified_gmt":"2025-08-05T10:02:26","slug":"can-harley-davidsons-new-ceo-revive-the-brands-sales-slide","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2025\/08\/05\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\/","title":{"rendered":"Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide?"},"content":{"rendered":"<p>Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yet disillusioned, followers runs deep.<\/p><p>Starrs is currently CEO of the sports entertainment firm Topgolf and previously held the top spot at Pizza Hut. He will switch to Harley-Davidson in October this year, replacing Jochen Zeitz (61), who has led the company since early 2020. Zeitz will remain as an adviser for five months to ensure a smooth transition. It is a planned exit, but one brought about under the heat of shareholder dissent.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yet disillusioned, followers runs deep.Starrs is [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":173376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77161,16,4,77165],"tags":[],"class_list":["post-173371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-motorcyles","category-industry","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"<p>Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yet disillusioned, followers runs deep.Starrs is currently CEO of the sports entertainment firm Topgolf and previously held the top spot at Pizza Hut. He will switch to Harley-Davidson in October this year, replacing Jochen Zeitz (61), who has led the company since early 2020. Zeitz will remain as an adviser for&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/e-motorcyles\/\" rel=\"category tag\">e-Motorcyles<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/usa\/\" rel=\"category tag\">USA<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/08\/05\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yet disillusioned, followers runs deep.Starrs is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2025\/08\/05\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T10:20:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/05\\\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/05\\\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide?\",\"datePublished\":\"2025-08-05T10:20:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/05\\\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\\\/\"},\"wordCount\":439,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/05\\\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1\",\"articleSection\":[\"e-Motorcyles\",\"Industry\",\"Top Stories Today\",\"USA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/05\\\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/05\\\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\\\/\",\"name\":\"Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide? 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