{"id":173371,"date":"2025-08-05T12:20:57","date_gmt":"2025-08-05T10:20:57","guid":{"rendered":"https:\/\/newmobility.news\/?p=173371"},"modified":"2025-08-05T12:02:26","modified_gmt":"2025-08-05T10:02:26","slug":"can-harley-davidsons-new-ceo-revive-the-brands-sales-slide","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2025\/08\/05\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\/","title":{"rendered":"Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide?"},"content":{"rendered":"Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yet
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Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yetThis content has been archived. Log […]<\/p>\n","protected":false},"author":715,"featured_media":173376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[77161,16,4,77165],"tags":[],"class_list":["post-173371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-motorcyles","category-industry","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"

Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yetThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"e-Motorcyles<\/a>, Industry<\/a>, Top Stories Today<\/a>, USA<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nCan Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/08\/05\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. 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