{"id":175164,"date":"2025-09-12T12:10:45","date_gmt":"2025-09-12T10:10:45","guid":{"rendered":"https:\/\/newmobility.news\/?p=175164"},"modified":"2025-09-12T11:56:51","modified_gmt":"2025-09-12T09:56:51","slug":"von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2025\/09\/12\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\/","title":{"rendered":"Von der Leyen backs EU kei-car idea to fence off Chinese competition"},"content":{"rendered":"<p>Europe is warming up for the arrival of kei-cars, a symbol of affordable mobility in Asia. The president of the European Commission, Ursula von der Leyen, has thrown her weight behind calls from Renault and Stellantis for a new generation of cheap, lightweight cars, pledging to work with manufacturers to make them a reality. But conformity rules will need to change to make it happen.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u201cMillions of Europeans want to buy affordable European cars. We cannot let China and others conquer this market,\u201d von der Leyen told MEPs in Strasbourg in her annual State of the Union address.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Europe is warming up for the arrival of kei-cars, a symbol of affordable mobility in Asia. The president of the European Commission, Ursula von der Leyen, has thrown her weight behind calls from Renault and Stellantis for a new generation of cheap, lightweight cars, pledging to work with manufacturers to make them a reality. But [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":175165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,28,16,25,77169,7,8,6,4],"tags":[],"class_list":["post-175164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-europe","category-industry","category-legislation","category-market","category-mobility","category-product","category-technology","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=1200%2C800&ssl=1",1200,800,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=1200%2C800&ssl=1",1200,800,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=1200%2C800&ssl=1",1200,800,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"<p>Europe is warming up for the arrival of kei-cars, a symbol of affordable mobility in Asia. The president of the European Commission, Ursula von der Leyen, has thrown her weight behind calls from Renault and Stellantis for a new generation of cheap, lightweight cars, pledging to work with manufacturers to make them a reality. But conformity rules will need to change to make it happen.\u00a0\u201cMillions of Europeans want to buy affordable European cars. We cannot let China and others conquer this market,\u201d von der Leyen told MEPs in Strasbourg in her annual State of the Union address.This content has been&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/legislation\/\" rel=\"category tag\">Legislation<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/mobility\/\" rel=\"category tag\">Mobility<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/technology\/\" rel=\"category tag\">Technology<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Von der Leyen backs EU kei-car idea to fence off Chinese competition - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/09\/12\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Von der Leyen backs EU kei-car idea to fence off Chinese competition - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Europe is warming up for the arrival of kei-cars, a symbol of affordable mobility in Asia. The president of the European Commission, Ursula von der Leyen, has thrown her weight behind calls from Renault and Stellantis for a new generation of cheap, lightweight cars, pledging to work with manufacturers to make them a reality. But [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2025\/09\/12\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-12T10:10:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/P-067693_00-01_02-HIGH-687309.jpg?fit=1200%2C800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/12\\\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/12\\\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"Von der Leyen backs EU kei-car idea to fence off Chinese competition\",\"datePublished\":\"2025-09-12T10:10:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/12\\\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\\\/\"},\"wordCount\":841,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/12\\\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/P-067693_00-01_02-HIGH-687309.jpg?fit=1200%2C800&ssl=1\",\"articleSection\":[\"Design\",\"Europe\",\"Industry\",\"Legislation\",\"Market\",\"Mobility\",\"Product\",\"Technology\",\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/12\\\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/12\\\/von-der-leyen-backs-eu-kei-car-idea-to-fence-off-chinese-competition\\\/\",\"name\":\"Von der Leyen backs EU kei-car idea to fence off Chinese competition - 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