{"id":177286,"date":"2025-10-31T12:10:51","date_gmt":"2025-10-31T11:10:51","guid":{"rendered":"https:\/\/newmobility.news\/?p=177286"},"modified":"2025-10-31T11:26:07","modified_gmt":"2025-10-31T10:26:07","slug":"byd-launches-first-non-japanese-electric-kei-car-the-racco","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/","title":{"rendered":"BYD launches first non-Japanese electric kei car: the Racco"},"content":{"rendered":"<p>Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>The Racco writes history as the first kei car developed by a non-Japanese brand. It\u2019s also the first BYD designed exclusively for an overseas market, and to challenge the legacy brands even harder, it will be built in China and exported to Japan.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0The Racco writes history [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":177287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,77166,16,77197,77169,77167,8,4],"tags":[],"class_list":["post-177286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-design","category-industry","category-japan","category-market","category-motor-show","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"<p>Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0The Racco writes history as the first kei car developed by a non-Japanese brand. It\u2019s also the first BYD designed exclusively for an overseas market, and to challenge the legacy brands even harder, it will be built in China and exported to Japan.This content has been archived. Log in&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/japan\/\" rel=\"category tag\">Japan<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/motor-show\/\" rel=\"category tag\">Motor Show<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYD launches first non-Japanese electric kei car: the Racco - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD launches first non-Japanese electric kei car: the Racco - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0The Racco writes history [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T11:10:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"BYD launches first non-Japanese electric kei car: the Racco\",\"datePublished\":\"2025-10-31T11:10:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1\",\"articleSection\":[\"China\",\"Design\",\"Industry\",\"Japan\",\"Market\",\"Motor Show\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\",\"name\":\"BYD launches first non-Japanese electric kei car: the Racco - 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