{"id":179606,"date":"2025-12-23T12:25:28","date_gmt":"2025-12-23T11:25:28","guid":{"rendered":"https:\/\/newmobility.news\/?p=179606"},"modified":"2025-12-23T11:23:11","modified_gmt":"2025-12-23T10:23:11","slug":"vw-abandons-direct-sales-model-in-europe","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2025\/12\/23\/vw-abandons-direct-sales-model-in-europe\/","title":{"rendered":"VW abandons direct sales model in Europe"},"content":{"rendered":"<p>Volkswagen is discontinuing direct sales through the agency model for private customers across Europe. This means the distribution of electric vehicles will gradually return to the traditional dealership model.<\/p><p>Almost exactly a year ago, VW decided that, from January 2026, battery-electric vehicles (BEVs) for private customers would return to the traditional dealer model in Germany and several other markets, at least for the Volkswagen Passenger Cars brand. For other brands and markets that had also adopted the agency sales model with the launch of MEB-based electric vehicles, the review was still ongoing.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Volkswagen is discontinuing direct sales through the agency model for private customers across Europe. This means the distribution of electric vehicles will gradually return to the traditional dealership model.Almost exactly a year ago, VW decided that, from January 2026, battery-electric vehicles (BEVs) for private customers would return to the traditional dealer model in Germany and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":179611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,16,77169,8,4],"tags":[],"class_list":["post-179606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-market","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=2560%2C716&ssl=1",2560,716,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=300%2C84&ssl=1",300,84,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=640%2C179&ssl=1",640,179,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=640%2C179&ssl=1",640,179,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=1536%2C430&ssl=1",1536,430,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=2048%2C573&ssl=1",2048,573,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=18%2C5&ssl=1",18,5,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=560%2C157&ssl=1",560,157,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>Volkswagen is discontinuing direct sales through the agency model for private customers across Europe. This means the distribution of electric vehicles will gradually return to the traditional dealership model.Almost exactly a year ago, VW decided that, from January 2026, battery-electric vehicles (BEVs) for private customers would return to the traditional dealer model in Germany and several other markets, at least for the Volkswagen Passenger Cars brand. For other brands and markets that had also adopted the agency sales model with the launch of MEB-based electric vehicles, the review was still ongoing.This content has been archived. Log in or Subscribe to&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VW abandons direct sales model in Europe - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/12\/23\/vw-abandons-direct-sales-model-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VW abandons direct sales model in Europe - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Volkswagen is discontinuing direct sales through the agency model for private customers across Europe. This means the distribution of electric vehicles will gradually return to the traditional dealership model.Almost exactly a year ago, VW decided that, from January 2026, battery-electric vehicles (BEVs) for private customers would return to the traditional dealer model in Germany and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2025\/12\/23\/vw-abandons-direct-sales-model-in-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-23T11:25:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=2560%2C716&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/23\\\/vw-abandons-direct-sales-model-in-europe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/23\\\/vw-abandons-direct-sales-model-in-europe\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"VW abandons direct sales model in Europe\",\"datePublished\":\"2025-12-23T11:25:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/23\\\/vw-abandons-direct-sales-model-in-europe\\\/\"},\"wordCount\":537,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/23\\\/vw-abandons-direct-sales-model-in-europe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Scherm%C2%ADafbeelding-2025-12-23-om-11.18.13-scaled.png?fit=2560%2C716&ssl=1\",\"articleSection\":[\"Europe\",\"Industry\",\"Market\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/23\\\/vw-abandons-direct-sales-model-in-europe\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/23\\\/vw-abandons-direct-sales-model-in-europe\\\/\",\"name\":\"VW abandons direct sales model in Europe - 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