{"id":179821,"date":"2026-01-05T11:40:58","date_gmt":"2026-01-05T10:40:58","guid":{"rendered":"https:\/\/newmobility.news\/?p=179821"},"modified":"2026-01-05T12:01:01","modified_gmt":"2026-01-05T11:01:01","slug":"bmw-reshapes-alpina-into-its-bespoke-luxury-division","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/01\/05\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\/","title":{"rendered":"BMW reshapes Alpina into its bespoke luxury division"},"content":{"rendered":"<p>Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called 'BMW Alpina'. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are... mostly.<\/p><p>Alpina was founded in 1965, when Burkard Bovensiepen developed tuning parts for BMW models that received official factory guarantees from Munich. The company also raced with upgraded vehicles, with several titles in touring car and endurance racing as a result.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called &#8216;BMW Alpina&#8217;. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are&#8230; mostly.Alpina was founded in 1965, when Burkard [&hellip;]<\/p>\n","protected":false},"author":876,"featured_media":179827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,4],"tags":[],"class_list":["post-179821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=2560%2C1707&ssl=1",2560,1707,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called &#8216;BMW Alpina&#8217;. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are&#8230; mostly.Alpina was founded in 1965, when Burkard Bovensiepen developed tuning parts for BMW models that received official factory guarantees from Munich. The company also raced with upgraded vehicles, with several titles in touring car and endurance racing as a result.This content has been archived. Log in or Subscribe to a level that&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Yeelen M\u00f6ller","url":"https:\/\/newmobility.news\/en\/author\/yeelenmhotmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW reshapes Alpina into its bespoke luxury division - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/01\/05\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW reshapes Alpina into its bespoke luxury division - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called &#039;BMW Alpina&#039;. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are... mostly.Alpina was founded in 1965, when Burkard [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/01\/05\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T10:40:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T11:01:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yeelen M\u00f6ller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeelen M\u00f6ller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/\"},\"author\":{\"name\":\"Yeelen M\u00f6ller\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/0f3107cf1d3af4703d3337febf04d252\"},\"headline\":\"BMW reshapes Alpina into its bespoke luxury division\",\"datePublished\":\"2026-01-05T10:40:58+00:00\",\"dateModified\":\"2026-01-05T11:01:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/\"},\"wordCount\":414,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=2560%2C1707&ssl=1\",\"articleSection\":[\"Industry\",\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/\",\"name\":\"BMW reshapes Alpina into its bespoke luxury division - 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