{"id":180131,"date":"2026-01-13T12:10:53","date_gmt":"2026-01-13T11:10:53","guid":{"rendered":"https:\/\/newmobility.news\/?p=180131"},"modified":"2026-01-13T10:53:10","modified_gmt":"2026-01-13T09:53:10","slug":"katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/","title":{"rendered":"Katrin Adt, Dacia CEO: &#8216;We don&#8217;t want more volume at a high cost&#8217;"},"content":{"rendered":"<p>At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was <a href=\"https:\/\/newmobility.news\/2025\/09\/01\/renaults-new-ceo-reshuffles-his-top-management\/\">Katrin Adt<\/a>, the recently appointed new CEO of Dacia.<\/p><p>Her message was clear: \"We want our offer to be simple and affordable. Expanding into the fleet\/leasing market is certainly not one of our priorities. We don't want more volume at a high cost.\"<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia.Her message was clear: &#8220;We want our offer to be simple and affordable. Expanding into the fleet\/leasing market is certainly not one of [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":180249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,27,77169,77167,4],"tags":[],"class_list":["post-180131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-interview","category-market","category-motor-show","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1",2560,1920,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=300%2C225&ssl=1",300,225,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=640%2C480&ssl=1",640,480,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=640%2C480&ssl=1",640,480,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=1536%2C1152&ssl=1",1536,1152,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2048%2C1536&ssl=1",2048,1536,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=16%2C12&ssl=1",16,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=560%2C420&ssl=1",560,420,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia.Her message was clear: &#8220;We want our offer to be simple and affordable. Expanding into the fleet\/leasing market is certainly not one of our priorities. We don&#8217;t want more volume at a high cost.&#8221;This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/interview\/\" rel=\"category tag\">Interview<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/motor-show\/\" rel=\"category tag\">Motor Show<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Katrin Adt, Dacia CEO: &#039;We don&#039;t want more volume at a high cost&#039; - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katrin Adt, Dacia CEO: &#039;We don&#039;t want more volume at a high cost&#039; - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia.Her message was clear: &quot;We want our offer to be simple and affordable. Expanding into the fleet\/leasing market is certainly not one of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T11:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Katrin Adt, Dacia CEO: &#8216;We don&#8217;t want more volume at a high cost&#8217;\",\"datePublished\":\"2026-01-13T11:10:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\"},\"wordCount\":665,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1\",\"articleSection\":[\"Industry\",\"Interview\",\"Market\",\"Motor Show\",\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\",\"name\":\"Katrin Adt, Dacia CEO: 'We don't want more volume at a high cost' - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1\",\"datePublished\":\"2026-01-13T11:10:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1\",\"width\":2560,\"height\":1920,\"caption\":\"At the Brussels Motor Show, we had the time to talk to Katrin Adt, the new CEO of Dacia, standing in front of the Hipster concept \\\/NMN\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newmobility.news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Katrin Adt, Dacia CEO: &#8216;We don&#8217;t want more volume at a high cost&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"name\":\"newmobility.news\",\"description\":\"A B2BNews Agency\u00ae news service for mobility business proessional\",\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newmobility.news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\",\"name\":\"B2BNews Agency\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"width\":\"581\",\"height\":\"117\",\"caption\":\"B2BNews Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/search\\\/top\\\/?q=newmobility.news\",\"https:\\\/\\\/x.com\\\/jorisvry\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorisvanroy\\\/\",\"https:\\\/\\\/nl.pinterest.com\\\/jorisvanroy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\",\"name\":\"Tony Verhelle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"caption\":\"Tony Verhelle\"},\"url\":\"https:\\\/\\\/newmobility.news\\\/en\\\/author\\\/toverbel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Katrin Adt, Dacia CEO: 'We don't want more volume at a high cost' - newmobility.news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newmobility.news\/en\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/","og_locale":"en_US","og_type":"article","og_title":"Katrin Adt, Dacia CEO: 'We don't want more volume at a high cost' - newmobility.news","og_description":"At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia.Her message was clear: \"We want our offer to be simple and affordable. Expanding into the fleet\/leasing market is certainly not one of [&hellip;]","og_url":"https:\/\/newmobility.news\/en\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2026-01-13T11:10:53+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1","type":"image\/jpeg"}],"author":"Tony Verhelle","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"Written by":"Tony Verhelle","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/#article","isPartOf":{"@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/"},"author":{"name":"Tony Verhelle","@id":"https:\/\/newmobility.news\/#\/schema\/person\/9ed42cfc4d62d98488c1d6e225040557"},"headline":"Katrin Adt, Dacia CEO: &#8216;We don&#8217;t want more volume at a high cost&#8217;","datePublished":"2026-01-13T11:10:53+00:00","mainEntityOfPage":{"@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/"},"wordCount":665,"publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"image":{"@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1","articleSection":["Industry","Interview","Market","Motor Show","Top Stories Today"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/","url":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/","name":"Katrin Adt, Dacia CEO: 'We don't want more volume at a high cost' - newmobility.news","isPartOf":{"@id":"https:\/\/newmobility.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/#primaryimage"},"image":{"@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1","datePublished":"2026-01-13T11:10:53+00:00","breadcrumb":{"@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/#primaryimage","url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1","contentUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1","width":2560,"height":1920,"caption":"At the Brussels Motor Show, we had the time to talk to Katrin Adt, the new CEO of Dacia, standing in front of the Hipster concept \/NMN"},{"@type":"BreadcrumbList","@id":"https:\/\/newmobility.news\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newmobility.news\/"},{"@type":"ListItem","position":2,"name":"Katrin Adt, Dacia CEO: &#8216;We don&#8217;t want more volume at a high cost&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/newmobility.news\/#website","url":"https:\/\/newmobility.news\/","name":"newmobility.news","description":"A B2BNews Agency\u00ae news service for mobility business proessional","publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newmobility.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newmobility.news\/#organization","name":"B2BNews Agency","url":"https:\/\/newmobility.news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/","url":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","contentUrl":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","width":"581","height":"117","caption":"B2BNews Agency"},"image":{"@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","https:\/\/x.com\/jorisvry","https:\/\/www.linkedin.com\/in\/jorisvanroy\/","https:\/\/nl.pinterest.com\/jorisvanroy\/"]},{"@type":"Person","@id":"https:\/\/newmobility.news\/#\/schema\/person\/9ed42cfc4d62d98488c1d6e225040557","name":"Tony Verhelle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","caption":"Tony Verhelle"},"url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p9wJdU-KRl","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1","_links":{"self":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/180131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/comments?post=180131"}],"version-history":[{"count":3,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/180131\/revisions"}],"predecessor-version":[{"id":180280,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/180131\/revisions\/180280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/media\/180249"}],"wp:attachment":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/media?parent=180131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/categories?post=180131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/tags?post=180131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}