{"id":180199,"date":"2026-01-12T12:30:19","date_gmt":"2026-01-12T11:30:19","guid":{"rendered":"https:\/\/newmobility.news\/?p=180199"},"modified":"2026-01-12T11:32:05","modified_gmt":"2026-01-12T10:32:05","slug":"minis-electric-turn-fuels-its-growth-from-niche-to-core-business","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/","title":{"rendered":"MINI\u2019s electric turn fuels its growth from niche to core business"},"content":{"rendered":"<p>MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.<\/p><p>Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as the central driver of that growth rather than a marginal add-on. More than 100,000 fully electric MINIs were delivered worldwide in 2025, accounting for over one-third of total brand sales.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":180210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,28,77169,4],"tags":[],"class_list":["post-180199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-europe","category-market","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1",2560,1349,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=300%2C158&ssl=1",300,158,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=640%2C337&ssl=1",640,337,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=640%2C338&ssl=1",640,338,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=1536%2C809&ssl=1",1536,809,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2048%2C1079&ssl=1",2048,1079,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=560%2C295&ssl=1",560,295,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as the central driver of that growth rather than a marginal add-on. More than 100,000 fully electric MINIs were delivered worldwide in 2025, accounting for over one-third of total brand sales.This content has been archived. Log in or Subscribe to a level that has access to archived&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T11:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"MINI\u2019s electric turn fuels its growth from niche to core business\",\"datePublished\":\"2026-01-12T11:30:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"},\"wordCount\":877,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"articleSection\":[\"Belgium\",\"Europe\",\"Market\",\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\",\"name\":\"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"datePublished\":\"2026-01-12T11:30:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"width\":2560,\"height\":1349,\"caption\":\"Belgium provides a particularly relevant lens through which to view this evolution. In a year when the national car market contracted by approximately 7%, premium brands proved comparatively resilient \\\/MINI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newmobility.news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MINI\u2019s electric turn fuels its growth from niche to core business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"name\":\"newmobility.news\",\"description\":\"A B2BNews Agency\u00ae news service for mobility business proessional\",\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newmobility.news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\",\"name\":\"B2BNews Agency\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"width\":\"581\",\"height\":\"117\",\"caption\":\"B2BNews Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/search\\\/top\\\/?q=newmobility.news\",\"https:\\\/\\\/x.com\\\/jorisvry\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorisvanroy\\\/\",\"https:\\\/\\\/nl.pinterest.com\\\/jorisvanroy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\",\"name\":\"Joris Van Roy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"caption\":\"Joris Van Roy\"},\"url\":\"https:\\\/\\\/newmobility.news\\\/en\\\/author\\\/jorisximcom-be\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newmobility.news\/en\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/","og_locale":"en_US","og_type":"article","og_title":"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news","og_description":"MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as the [&hellip;]","og_url":"https:\/\/newmobility.news\/en\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2026-01-12T11:30:19+00:00","og_image":[{"width":2560,"height":1349,"url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1","type":"image\/png"}],"author":"Joris Van Roy","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"Written by":"Joris Van Roy","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/#article","isPartOf":{"@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/"},"author":{"name":"Joris Van Roy","@id":"https:\/\/newmobility.news\/#\/schema\/person\/993f2da7cd774079044984132dee0ef0"},"headline":"MINI\u2019s electric turn fuels its growth from niche to core business","datePublished":"2026-01-12T11:30:19+00:00","mainEntityOfPage":{"@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/"},"wordCount":877,"publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"image":{"@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1","articleSection":["Belgium","Europe","Market","Top Stories Today"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/","url":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/","name":"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news","isPartOf":{"@id":"https:\/\/newmobility.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/#primaryimage"},"image":{"@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1","datePublished":"2026-01-12T11:30:19+00:00","breadcrumb":{"@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/#primaryimage","url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1","contentUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1","width":2560,"height":1349,"caption":"Belgium provides a particularly relevant lens through which to view this evolution. In a year when the national car market contracted by approximately 7%, premium brands proved comparatively resilient \/MINI"},{"@type":"BreadcrumbList","@id":"https:\/\/newmobility.news\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newmobility.news\/"},{"@type":"ListItem","position":2,"name":"MINI\u2019s electric turn fuels its growth from niche to core business"}]},{"@type":"WebSite","@id":"https:\/\/newmobility.news\/#website","url":"https:\/\/newmobility.news\/","name":"newmobility.news","description":"A B2BNews Agency\u00ae news service for mobility business proessional","publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newmobility.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newmobility.news\/#organization","name":"B2BNews Agency","url":"https:\/\/newmobility.news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/","url":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","contentUrl":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","width":"581","height":"117","caption":"B2BNews Agency"},"image":{"@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","https:\/\/x.com\/jorisvry","https:\/\/www.linkedin.com\/in\/jorisvanroy\/","https:\/\/nl.pinterest.com\/jorisvanroy\/"]},{"@type":"Person","@id":"https:\/\/newmobility.news\/#\/schema\/person\/993f2da7cd774079044984132dee0ef0","name":"Joris Van Roy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","caption":"Joris Van Roy"},"url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p9wJdU-KSr","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1","_links":{"self":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/180199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/comments?post=180199"}],"version-history":[{"count":5,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/180199\/revisions"}],"predecessor-version":[{"id":180231,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/180199\/revisions\/180231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/media\/180210"}],"wp:attachment":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/media?parent=180199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/categories?post=180199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/tags?post=180199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}