{"id":180416,"date":"2026-01-15T12:09:34","date_gmt":"2026-01-15T11:09:34","guid":{"rendered":"https:\/\/newmobility.news\/?p=180416"},"modified":"2026-01-15T12:09:34","modified_gmt":"2026-01-15T11:09:34","slug":"how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/","title":{"rendered":"How Hedin&#8217;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy"},"content":{"rendered":"At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era.\r\n\r\nIn an interview with newmobility.news, Eddy <div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":180433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[4],"tags":[],"class_list":["post-180416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2560%2C1703&ssl=1",2560,1703,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=640%2C426&ssl=1",640,426,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=640%2C426&ssl=1",640,426,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=1536%2C1022&ssl=1",1536,1022,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2048%2C1363&ssl=1",2048,1363,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Hedin&#039;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Hedin&#039;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T11:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm\u00adafbeelding-2026-01-15-om-11.39.37-1024x681.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"How Hedin&#8217;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy\",\"datePublished\":\"2026-01-15T11:09:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\"},\"wordCount\":1215,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2560%2C1703&ssl=1\",\"articleSection\":[\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\",\"name\":\"How Hedin's Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - 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