{"id":181659,"date":"2026-02-16T09:38:59","date_gmt":"2026-02-16T08:38:59","guid":{"rendered":"https:\/\/newmobility.news\/?p=181659"},"modified":"2026-02-16T09:38:59","modified_gmt":"2026-02-16T08:38:59","slug":"bmw-alpina-has-a-new-logo","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/02\/16\/bmw-alpina-has-a-new-logo\/","title":{"rendered":"BMW Alpina has a new logo"},"content":{"rendered":"Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group's custodianship.\r\n\r\n\"The brand embodies an exceptional balance of supreme ride comfort and high performance,\" says the press release. \"The new badge design complements <div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group&#8217;s custodianship. &#8220;The brand embodies an exceptional balance of supreme ride comfort and high performance,&#8221; says the press release. &#8220;The new badge design complements This content has been archived. Log in or Subscribe to [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":181668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,16,8,4],"tags":[],"class_list":["post-181659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=1710%2C894&ssl=1",1710,894,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=300%2C157&ssl=1",300,157,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=640%2C335&ssl=1",640,335,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=640%2C334&ssl=1",640,334,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=1536%2C803&ssl=1",1536,803,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=1710%2C894&ssl=1",1710,894,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=560%2C293&ssl=1",560,293,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1710%2C180&ssl=1",1710,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1710%2C180&ssl=1",1710,180,true]},"post_excerpt_stackable_v2":"<p>Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group&#8217;s custodianship. &#8220;The brand embodies an exceptional balance of supreme ride comfort and high performance,&#8221; says the press release. &#8220;The new badge design complements This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW Alpina has a new logo - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/02\/16\/bmw-alpina-has-a-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Alpina has a new logo - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group&#039;s custodianship. &quot;The brand embodies an exceptional balance of supreme ride comfort and high performance,&quot; says the press release. &quot;The new badge design complements This content has been archived. 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