{"id":183123,"date":"2026-03-19T17:13:27","date_gmt":"2026-03-19T16:13:27","guid":{"rendered":"https:\/\/newmobility.news\/?p=183123"},"modified":"2026-03-20T11:37:39","modified_gmt":"2026-03-20T10:37:39","slug":"the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/","title":{"rendered":"The all electric i3: how BMW will prove ‘Freude am Fahren’ is not dead"},"content":{"rendered":"

For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d<\/em> is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand stands for.<\/p>

In Munich on Wednesday, the company delivered its answer \u2013 quite loudly, with the help of 4,000 employees from different departments, who worked on it and assembled in BMW's headquarters arena.<\/p>

This content has been archived. Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand […]<\/p>\n","protected":false},"author":21,"featured_media":183126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,16,77169,9,8,6,4,17],"tags":[],"class_list":["post-183123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-market","category-opinion","category-product","category-technology","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1",2250,1500,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=2250%2C180&ssl=1",2250,180,true]},"post_excerpt_stackable_v2":"

For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand stands for.In Munich on Wednesday, the company delivered its answer \u2013 quite loudly, with the help of 4,000 employees from different departments, who worked on it and assembled in BMW’s headquarters arena.This content has been archived. Log in or Subscribe to a level that has…<\/p>\n","category_list_v2":"Europe<\/a>, Industry<\/a>, Market<\/a>, Opinion<\/a>, Product<\/a>, Technology<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nThe all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T16:13:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T10:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"The all electric i3: how BMW will prove ‘Freude am Fahren’ is not dead\",\"datePublished\":\"2026-03-19T16:13:27+00:00\",\"dateModified\":\"2026-03-20T10:37:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\"},\"wordCount\":1436,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1\",\"articleSection\":[\"Europe\",\"Industry\",\"Market\",\"Opinion\",\"Product\",\"Technology\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\",\"name\":\"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1\",\"datePublished\":\"2026-03-19T16:13:27+00:00\",\"dateModified\":\"2026-03-20T10:37:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1\",\"width\":2250,\"height\":1500,\"caption\":\"On home turf in Munich, Oliver Zipse unveils the Neue Klasse, where BMW\u2019s electric future meets the legacy of \u2018Freude am Fahren\u2019 \\\/BMW\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newmobility.news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The all electric i3: how BMW will prove ‘Freude am Fahren’ is not dead\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"name\":\"newmobility.news\",\"description\":\"A B2BNews Agency\u00ae news service for mobility business proessional\",\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newmobility.news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\",\"name\":\"B2BNews Agency\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"width\":\"581\",\"height\":\"117\",\"caption\":\"B2BNews Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/search\\\/top\\\/?q=newmobility.news\",\"https:\\\/\\\/x.com\\\/jorisvry\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorisvanroy\\\/\",\"https:\\\/\\\/nl.pinterest.com\\\/jorisvanroy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\",\"name\":\"Joris Van Roy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"caption\":\"Joris Van Roy\"},\"url\":\"https:\\\/\\\/newmobility.news\\\/en\\\/author\\\/jorisximcom-be\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newmobility.news\/en\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/","og_locale":"en_US","og_type":"article","og_title":"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news","og_description":"For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand […]","og_url":"https:\/\/newmobility.news\/en\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2026-03-19T16:13:27+00:00","article_modified_time":"2026-03-20T10:37:39+00:00","og_image":[{"width":2250,"height":1500,"url":"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg","type":"image\/jpeg"}],"author":"Joris Van Roy","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"Written by":"Joris Van Roy","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/#article","isPartOf":{"@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/"},"author":{"name":"Joris Van Roy","@id":"https:\/\/newmobility.news\/#\/schema\/person\/993f2da7cd774079044984132dee0ef0"},"headline":"The all electric i3: how BMW will prove ‘Freude am Fahren’ is not dead","datePublished":"2026-03-19T16:13:27+00:00","dateModified":"2026-03-20T10:37:39+00:00","mainEntityOfPage":{"@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/"},"wordCount":1436,"publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"image":{"@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1","articleSection":["Europe","Industry","Market","Opinion","Product","Technology","Top Stories Today","Weekly Newsletter"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/","url":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/","name":"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news","isPartOf":{"@id":"https:\/\/newmobility.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/#primaryimage"},"image":{"@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1","datePublished":"2026-03-19T16:13:27+00:00","dateModified":"2026-03-20T10:37:39+00:00","breadcrumb":{"@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/#primaryimage","url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1","width":2250,"height":1500,"caption":"On home turf in Munich, Oliver Zipse unveils the Neue Klasse, where BMW\u2019s electric future meets the legacy of \u2018Freude am Fahren\u2019 \/BMW"},{"@type":"BreadcrumbList","@id":"https:\/\/newmobility.news\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newmobility.news\/"},{"@type":"ListItem","position":2,"name":"The all electric i3: how BMW will prove ‘Freude am Fahren’ is not dead"}]},{"@type":"WebSite","@id":"https:\/\/newmobility.news\/#website","url":"https:\/\/newmobility.news\/","name":"newmobility.news","description":"A B2BNews Agency\u00ae news service for mobility business proessional","publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newmobility.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newmobility.news\/#organization","name":"B2BNews Agency","url":"https:\/\/newmobility.news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/","url":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","contentUrl":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","width":"581","height":"117","caption":"B2BNews Agency"},"image":{"@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","https:\/\/x.com\/jorisvry","https:\/\/www.linkedin.com\/in\/jorisvanroy\/","https:\/\/nl.pinterest.com\/jorisvanroy\/"]},{"@type":"Person","@id":"https:\/\/newmobility.news\/#\/schema\/person\/993f2da7cd774079044984132dee0ef0","name":"Joris Van Roy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","caption":"Joris Van Roy"},"url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p9wJdU-LDB","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1","_links":{"self":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/183123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/comments?post=183123"}],"version-history":[{"count":10,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/183123\/revisions"}],"predecessor-version":[{"id":183181,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/posts\/183123\/revisions\/183181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/media\/183126"}],"wp:attachment":[{"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/media?parent=183123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/categories?post=183123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmobility.news\/en\/wp-json\/wp\/v2\/tags?post=183123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}