{"id":184461,"date":"2026-04-13T12:15:45","date_gmt":"2026-04-13T10:15:45","guid":{"rendered":"https:\/\/newmobility.news\/?p=184461"},"modified":"2026-04-13T11:48:54","modified_gmt":"2026-04-13T09:48:54","slug":"daimler-truck-stumbles-in-q1-as-us-slump-weighs-on-sales","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/04\/13\/daimler-truck-stumbles-in-q1-as-us-slump-weighs-on-sales\/","title":{"rendered":"Daimler Truck stumbles in Q1 as US slump weighs on sales"},"content":{"rendered":"

Daimler Truck, the parent company of Mercedes-Benz Trucks and buses, has had a slow start to the year. Sales declined by 9% worldwide in Q1 2026, mainly due to weak US performance and fewer bus sales. But Mercedes-Benz Trucks and its electric vehicles make up some of the losses.<\/p>\n

Daimler Truck is struggling in the US, where it sells Freightliner Trucks, Western Star Trucks, and Detroit Diesel engines, among other subsidiaries.<\/p>\n

Tariffs and weak demand have caused a slump in sales and revenue, resulting in a 8% global sales decline in 2025, to a total of 422,510 trucks and buses. And it seems like the troubles aren’t over yet.<\/p>\n

Poor results in the US and on the bus side<\/h4>\n

In Q1 2026, Daimler Truck Group sold 68,849 vehicles. That’s 9% less than in Q1 2025, when the company saw 75,758 sales. Most of the hits came from North America, where sales declined by a hefty 25% to 29,432 units, compared to 38,992 in the same period last year.<\/p>\n

But Daimler Buses<\/a> also saw a pretty poor result. In the first trimester of the year, only 4,972 buses were sold, compared to 6,206 the year before, a 20% drop. Daimler Truck has only posted the sales figures so far. More details will come at its Q1 disclosure on May 6.<\/p>\n

Mercedes-Benz Trucks is still going strong<\/h4>\n

It’s not all bad news, however. Mercedes-Benz Trucks, the European subsidiary, saw a 13% increase in sales to 34,486 trucks, compared to 30,645 the year before.<\/p>\n

The battery-electric trucks and buses business grew by 26%. However, the sales share is still marginal, with only 742 e-buses and e-trucks in total (590 in Q1 2025), or just over 1% of total sales.<\/p>\n

Daimler Truck has already announced cost-cutting measures to protect the business during this slump in performance. The heavy-duty vehicle manufacturer plans to cut 5,000 jobs in Germany by 2030<\/a>, or around 14% of its German workforce. The company also plans to cut costs in North America, but no concrete plans have been laid out yet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daimler Truck, the parent company of Mercedes-Benz Trucks and buses, has had a slow start to the year. Sales declined by 9% worldwide in Q1 2026, mainly due to weak US performance and fewer bus sales. But Mercedes-Benz Trucks and its electric vehicles make up some of the losses. Daimler Truck is struggling in the […]<\/p>\n","protected":false},"author":876,"featured_media":184470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[4,61,77165],"tags":[],"class_list":["post-184461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories-today","category-transport","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?fit=2560%2C1917&ssl=1",2560,1917,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?fit=300%2C225&ssl=1",300,225,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?fit=640%2C479&ssl=1",640,479,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?fit=640%2C479&ssl=1",640,479,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?fit=1536%2C1150&ssl=1",1536,1150,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?fit=2048%2C1534&ssl=1",2048,1534,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?fit=16%2C12&ssl=1",16,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?fit=560%2C419&ssl=1",560,419,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/24DT176_001_53432119-scaled.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

Daimler Truck, the parent company of Mercedes-Benz Trucks and buses, has had a slow start to the year. Sales declined by 9% worldwide in Q1 2026, mainly due to weak US performance and fewer bus sales. But Mercedes-Benz Trucks and its electric vehicles make up some of the losses. Daimler Truck is struggling in the US, where it sells Freightliner Trucks, Western Star Trucks, and Detroit Diesel engines, among other subsidiaries. Tariffs and weak demand have caused a slump in sales and revenue, resulting in a 8% global sales decline in 2025, to a total of 422,510 trucks and buses.…<\/p>\n","category_list_v2":"Top Stories Today<\/a>, Transport<\/a>, USA<\/a>","author_info_v2":{"name":"Yeelen M\u00f6ller","url":"https:\/\/newmobility.news\/en\/author\/yeelenmhotmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nDaimler Truck stumbles in Q1 as US slump weighs on sales - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/04\/13\/daimler-truck-stumbles-in-q1-as-us-slump-weighs-on-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daimler Truck stumbles in Q1 as US slump weighs on sales - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Daimler Truck, the parent company of Mercedes-Benz Trucks and buses, has had a slow start to the year. 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