{"id":186414,"date":"2026-05-18T12:10:46","date_gmt":"2026-05-18T10:10:46","guid":{"rendered":"https:\/\/newmobility.news\/?p=186414"},"modified":"2026-05-22T12:53:36","modified_gmt":"2026-05-22T10:53:36","slug":"vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/","title":{"rendered":"Vision BMW Alpina study hints at the future of BMW&#8217;s new sub-brand"},"content":{"rendered":"Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort.\r\n\r\n\u201cAlpina has always represented a very specific i<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"New Mobility News\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tRead this article now for free!\r\n<\/h2>\r\nRegister a free account and gain access to this article and get more from New Mobility\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">Email<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Enter your email address\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Password<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Create a password\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Register for free\">\n\n\t\t\t\t\n\t\t\t<\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OR \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Subscribe now<\/strong> Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist journalists, of the top stories about your sector you have to read.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/subscription\">Subscribe Now<\/a> \r\n\t<span class=\"nag_button_divider\"> or <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/en\/log-in\/\">SIGN IN<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort. \u201cAlpina has always represented a very specific i Read this article now for free! [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":186425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,16,4,17],"tags":[],"class_list":["post-186414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-industry","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1",1108,726,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=300%2C197&ssl=1",300,197,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=640%2C419&ssl=1",640,419,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=640%2C419&ssl=1",640,419,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1",1108,726,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1",1108,726,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=560%2C367&ssl=1",560,367,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1108%2C240&ssl=1",1108,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1108%2C180&ssl=1",1108,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1108%2C180&ssl=1",1108,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1108%2C180&ssl=1",1108,180,true]},"post_excerpt_stackable_v2":"<p>Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort. \u201cAlpina has always represented a very specific i Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary,&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision BMW Alpina study hints at the future of BMW&#039;s new sub-brand - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision BMW Alpina study hints at the future of BMW&#039;s new sub-brand - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort. \u201cAlpina has always represented a very specific i Read this article now for free! 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