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Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort.\u201cAlpina has always represented a very specific idea of performance and refinement, where speed and comfort are complementary ambitions,” says Adrian van Hooydonk, head of BMW Group Design. “Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context.”This content has been archived. Log in or Subscribe to a level…<\/p>\n","category_list_v2":"Design<\/a>, Industry<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nVision BMW Alpina study hints at the future of BMW's new sub-brand - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision BMW Alpina study hints at the future of BMW's new sub-brand - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the 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