{"id":188553,"date":"2026-06-25T10:10:04","date_gmt":"2026-06-25T08:10:04","guid":{"rendered":"https:\/\/newmobility.news\/?p=188553"},"modified":"2026-06-25T10:10:04","modified_gmt":"2026-06-25T08:10:04","slug":"ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/","title":{"rendered":"Ferrari denies rumors that Luce EV is intended as a loyalty entry"},"content":{"rendered":"According to media reports, Ferrari's electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to \"more desirable vehicles\" from the manufacturer.\r\n\r\nFerrari has now denied that customers would be requir<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"New Mobility News\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tRead this article now for free!\r\n<\/h2>\r\nRegister a free account and gain access to this article and get more from New Mobility\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">Email<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Enter your email address\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Password<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Create a password\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Register for free\">\n\n\t\t\t\t\n\t\t\t<\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OR \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Subscribe now<\/strong> Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist journalists, of the top stories about your sector you have to read.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/subscription\">Subscribe Now<\/a> \r\n\t<span class=\"nag_button_divider\"> or <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/en\/log-in\/\">SIGN IN<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>According to media reports, Ferrari&#8217;s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to &#8220;more desirable vehicles&#8221; from the manufacturer. Ferrari has now denied that customers would be requir Read this article now for free! Register a free account and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":188558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,2043,16,8,4],"tags":[],"class_list":["post-188553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-energy","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=300%2C189&ssl=1",300,189,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=640%2C404&ssl=1",640,404,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=640%2C404&ssl=1",640,404,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=560%2C353&ssl=1",560,353,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C240&ssl=1",1338,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true]},"post_excerpt_stackable_v2":"<p>According to media reports, Ferrari&#8217;s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to &#8220;more desirable vehicles&#8221; from the manufacturer. Ferrari has now denied that customers would be requir Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist journalists,&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrari denies rumors that Luce EV is intended as a loyalty entry - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari denies rumors that Luce EV is intended as a loyalty entry - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"According to media reports, Ferrari&#039;s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to &quot;more desirable vehicles&quot; from the manufacturer. Ferrari has now denied that customers would be requir Read this article now for free! Register a free account and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T08:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm\u00adafbeelding-2026-06-25-om-10.06.22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1338\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/2ff3ee98a47b47a64547742d0f598008\"},\"headline\":\"Ferrari denies rumors that Luce EV is intended as a loyalty entry\",\"datePublished\":\"2026-06-25T08:10:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1\",\"articleSection\":[\"Design\",\"Energy\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\",\"name\":\"Ferrari denies rumors that Luce EV is intended as a loyalty entry - 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