{"id":189757,"date":"2026-07-15T12:10:27","date_gmt":"2026-07-15T10:10:27","guid":{"rendered":"https:\/\/newmobility.news\/?p=189757"},"modified":"2026-07-15T09:04:35","modified_gmt":"2026-07-15T07:04:35","slug":"vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/07\/15\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\/","title":{"rendered":"VW Group boss aims at overhead cost, and the brands will have a different future"},"content":{"rendered":"VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group's portfolio face different levels of change and cost-cutting.\r\n\r\nThe German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth,<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group&#8217;s portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth,This content has been archived. Log in or Subscribe to a [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":189759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,77169,8,4],"tags":[],"class_list":["post-189757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-market","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1652%2C1046&ssl=1",1652,1046,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=300%2C190&ssl=1",300,190,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=640%2C405&ssl=1",640,405,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=640%2C405&ssl=1",640,405,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1536%2C973&ssl=1",1536,973,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1652%2C1046&ssl=1",1652,1046,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=560%2C355&ssl=1",560,355,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1652%2C180&ssl=1",1652,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1652%2C180&ssl=1",1652,180,true]},"post_excerpt_stackable_v2":"<p>VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group&#8217;s portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth,This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VW Group boss aims at overhead cost, and the brands will have a different future - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/07\/15\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VW Group boss aims at overhead cost, and the brands will have a different future - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group&#039;s portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth,This content has been archived. Log in or Subscribe to a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/07\/15\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T10:10:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm\u00adafbeelding-2026-07-14-om-16.39.47-1024x648.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"VW Group boss aims at overhead cost, and the brands will have a different future\",\"datePublished\":\"2026-07-15T10:10:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/\"},\"wordCount\":881,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1652%2C1046&ssl=1\",\"articleSection\":[\"Industry\",\"Market\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/\",\"name\":\"VW Group boss aims at overhead cost, and the brands will have a different future - 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