{"id":189757,"date":"2026-07-15T12:10:27","date_gmt":"2026-07-15T10:10:27","guid":{"rendered":"https:\/\/newmobility.news\/?p=189757"},"modified":"2026-07-15T09:04:35","modified_gmt":"2026-07-15T07:04:35","slug":"vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/07\/15\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\/","title":{"rendered":"VW Group boss aims at overhead cost, and the brands will have a different future"},"content":{"rendered":"VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group's portfolio face different levels of change and cost-cutting.\r\n\r\nThe German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth,<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"New Mobility News\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tRead this article now for free!\r\n<\/h2>\r\nRegister a free account and gain access to this article and get more from New Mobility\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">Email<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Enter your email address\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Password<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Create a password\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Register for free\">\n\n\t\t\t\t\n\t\t\t<\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OR \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Subscribe now<\/strong> Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist journalists, of the top stories about your sector you have to read.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/subscription\">Subscribe Now<\/a> \r\n\t<span class=\"nag_button_divider\"> or <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/en\/log-in\/\">SIGN IN<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group&#8217;s portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth, Read this article now for free! Register a free account [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":189759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,77169,8,4],"tags":[],"class_list":["post-189757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-market","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1652%2C1046&ssl=1",1652,1046,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=300%2C190&ssl=1",300,190,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=640%2C405&ssl=1",640,405,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=640%2C405&ssl=1",640,405,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1536%2C973&ssl=1",1536,973,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1652%2C1046&ssl=1",1652,1046,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=560%2C355&ssl=1",560,355,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1652%2C180&ssl=1",1652,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1652%2C180&ssl=1",1652,180,true]},"post_excerpt_stackable_v2":"<p>VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group&#8217;s portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth, Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VW Group boss aims at overhead cost, and the brands will have a different future - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/07\/15\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VW Group boss aims at overhead cost, and the brands will have a different future - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group&#039;s portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth, Read this article now for free! 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