{"id":190651,"date":"2026-07-31T17:54:20","date_gmt":"2026-07-31T15:54:20","guid":{"rendered":"https:\/\/newmobility.news\/?p=190651"},"modified":"2026-08-03T08:17:19","modified_gmt":"2026-08-03T06:17:19","slug":"honda-is-barking-up-the-wrong-tree-in-the-u-s","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/07\/31\/honda-is-barking-up-the-wrong-tree-in-the-u-s\/","title":{"rendered":"Honda is barking up the wrong tree in the US"},"content":{"rendered":"Honda recently canceled the only EV it was still selling in the US, the Prologue, and this month it started telling Prologue owners to \u201cconsider a hybrid\" next. But virtually zero EV owners are interested in switching back to gas after they had the EV experience.\r\nUp until this month, Honda sold o<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"New Mobility News\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tRead this article now for free!\r\n<\/h2>\r\nRegister a free account and gain access to this article and get more from New Mobility\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">Email<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Enter your email address\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Password<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Create a password\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Register for free\">\n\n\t\t\t\t\n\t\t\t<\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OR \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Subscribe now<\/strong> Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist journalists, of the top stories about your sector you have to read.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/subscription\">Subscribe Now<\/a> \r\n\t<span class=\"nag_button_divider\"> or <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/en\/log-in\/\">SIGN IN<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Honda recently canceled the only EV it was still selling in the US, the Prologue, and this month it started telling Prologue owners to \u201cconsider a hybrid&#8221; next. But virtually zero EV owners are interested in switching back to gas after they had the EV experience. Up until this month, Honda sold o Read this [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":190680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,9,4,77165],"tags":[],"class_list":["post-190651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-opinion","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1",878,506,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=300%2C173&ssl=1",300,173,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=640%2C369&ssl=1",640,369,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=640%2C369&ssl=1",640,369,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1",878,506,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1",878,506,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=600%2C506&ssl=1",600,506,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=560%2C323&ssl=1",560,323,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C240&ssl=1",878,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C180&ssl=1",878,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C180&ssl=1",878,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C168&ssl=1",878,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C180&ssl=1",878,180,true]},"post_excerpt_stackable_v2":"<p>Honda recently canceled the only EV it was still selling in the US, the Prologue, and this month it started telling Prologue owners to \u201cconsider a hybrid&#8221; next. But virtually zero EV owners are interested in switching back to gas after they had the EV experience. Up until this month, Honda sold o Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/usa\/\" rel=\"category tag\">USA<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honda is barking up the wrong tree in the US - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/07\/31\/honda-is-barking-up-the-wrong-tree-in-the-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda is barking up the wrong tree in the US - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Honda recently canceled the only EV it was still selling in the US, the Prologue, and this month it started telling Prologue owners to \u201cconsider a hybrid&quot; next. 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Up until this month, Honda sold o Read this [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/07\/31\/honda-is-barking-up-the-wrong-tree-in-the-u-s\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T15:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T06:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm\u00adafbeelding-2026-07-31-om-17.40.46.png\" \/>\n\t<meta property=\"og:image:width\" content=\"878\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Honda is barking up the wrong tree in the US\",\"datePublished\":\"2026-07-31T15:54:20+00:00\",\"dateModified\":\"2026-08-03T06:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\"},\"wordCount\":858,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1\",\"articleSection\":[\"Energy\",\"Industry\",\"Opinion\",\"Top Stories Today\",\"USA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\",\"name\":\"Honda is barking up the wrong tree in the US - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1\",\"datePublished\":\"2026-07-31T15:54:20+00:00\",\"dateModified\":\"2026-08-03T06:17:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1\",\"width\":878,\"height\":506,\"caption\":\"The Honda Prologue was one of the best-selling EVs in the US. 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