{"id":190716,"date":"2026-08-03T12:10:24","date_gmt":"2026-08-03T10:10:24","guid":{"rendered":"https:\/\/newmobility.news\/?p=190716"},"modified":"2026-08-03T11:48:26","modified_gmt":"2026-08-03T09:48:26","slug":"ferrari-luce-more-popular-than-expected","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/08\/03\/ferrari-luce-more-popular-than-expected\/","title":{"rendered":"Ferrari Luce more popular than expected?"},"content":{"rendered":"

Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce<\/a> (\u00b1 500 units) is already sold out two months after its May launch.<\/p>\n

According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari\u2019s longer-term internal objective is reportedly about 2,500 Luces by 2030, equivalent to an output of roughly 600 per full production year.<\/p>\n

\"\"<\/p>\n

Ferrari has\u00a0not officially confirmed the figure of almost 500 cars. At its July 30 results presentation, CEO Benedetto Vigna said the company was \u201cvery pleased\u201d with orders, that demand came from both existing Ferrari owners and new customers, and that orders were developing in line with expectations.<\/p>\n

According to Reuters, he also described demand as geographically balanced, which is slightly more nuanced than the Financial Times’ emphasis on China. To be as accurate as possible at the moment, one can assume that Ferrari has reportedly allocated almost all of its planned 2026 Luce production, rather than having delivered or registered almost 500 cars.<\/p>\n

China<\/h4>\n

CarNewsChina reports that Ferrari Luce demand is pushing China orders into 2027. \u00a0There are indications\u00a0that new customer orders have moved into 2027 production schedules while the automaker\u2019s reported global 2026 allocation has already been filled.<\/p>\n

On July 30, Chinese outlet Sina, citing domestic media reports, reported that China market orders for the Luce had exceeded 500 units, although Ferrari has not confirmed the figure or provided a regional sales breakdown.<\/p>\n

Ferrari held the Luce\u2019s Asian premiere in Shanghai on June 26 and announced a starting price of 3,988,000 yuan (\u20ac516,580) for the Chinese market, excluding optional equipment, registration costs and local fees.<\/p>\n

Field investigations reported that authorized retailers were requesting non-refundable deposits of 400,000 to 500,000 yuan (\u20ac52,000 to \u20ac65,000), with newly placed orders reportedly quoted for delivery in the third quarter of 2027.<\/p>\n

A red Ferrari Luce was also photographed on public roads in downtown Guangzhou. Multiple images shared by Chinese automotive Weibo blogger Sun Shaojun show the vehicle being transported through the city, in contrast to Ferrari\u2019s official promotional materials.<\/p>\n

\"\"
Ferrari Luce spotted in Guangzhou, China \/Sun Shaojun 09<\/figcaption><\/figure>\n

As of late July, investigators also reported that Ferrari dealerships in Beijing, Shanghai, Guangzhou and Shenzhen did not have production Luce vehicles available for customer test drives. Only engineering prototype roadshow units were reportedly circulating.<\/p>\n

Europe<\/h4>\n

Until now, Ferrari has published no country-by-country breakdown of Luce orders, not in Europe, not in the rest of the world.\u00a0 Neither Belgium nor Germany, Italy, France, the UK, nor Switzerland has an officially confirmed number. Ferrari\u2019s Belgian dealer, Francorchamps Motors Brussels, has a dedicated Luce sales page, but it does not disclose its allocation or order intake.<\/p>\n

Ferrari\u2019s own market reporting identifies Germany, Italy, France, the UK and Switzerland separately. Germany is Ferrari’s biggest market, selling 1,481 ‘prancing horses’ in 2025, followed by Italy (899), France (598), the UK (571), and Switzerland (507).<\/p>\n

Belgium is included in \u201cother EMEA,\u201d so the Belgian figure comes instead from sector federation Febiac registration data and the federal mobility agency. Last year, 191 new Ferraris were recorded in Belgium, up from 147 in 2024.<\/p>\n

A purely proportional calculation based on Belgium\u2019s share of worldwide Ferrari volume would suggest something like six to eight Belgian Luces in 2026, out of the\u00a0 500-car global production run.<\/p>\n

Applying the same crude proportional method would indicate approximately 54 for Germany, 33 for Italy, 22 for France, 21 for the UK and 19 for Switzerland.\u00a0These should not be presented as sales numbers, only as an illustration of what a distribution matching Ferrari\u2019s existing market footprint might look like.<\/p>\n

Significant<\/h4>\n

The Luce is not intended as a volume EV. It is a four-door, five-seat, 772 kW Ferrari with a 122 kWh battery, approximately 530 kilometers of preliminary range and a \u20ac550,000 starting price (in Europe). Selling around 500 production slots is therefore commercially meaningful, even though it represents only around 3.5% of Ferrari\u2019s annual global volume.<\/p>\n

There’s already a conclusion to be made from all this: Ferrari appears able to find several hundred wealthy customers for an exceptionally expensive and stylistically controversial<\/a> electric Ferrari.<\/p>\n

In June, there was also a Bloomberg report alleging that some dealers encouraged established clients to buy a Luce to protect their access to future limited-edition Ferraris<\/a>.<\/p>\n

For sure, Ferrari uses lists of selected clients, ‘with a heart for Ferrari’, that have priority to buy special limited-edition Ferraris to avoid speculation.<\/p>\n

But where the Luce is concerned, Ferrari firmly denied making one purchase conditional on the other. Its then-commercial chief Enrico Galliera said selling cars to reluctant customers would damage both the Luce\u2019s reputation and its residual values.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari\u2019s […]<\/p>\n","protected":false},"author":13,"featured_media":190741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169,8],"tags":[],"class_list":["post-190716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market","category-product"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1886%2C1130&ssl=1",1886,1130,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=300%2C180&ssl=1",300,180,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=640%2C383&ssl=1",640,383,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=640%2C384&ssl=1",640,384,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1536%2C920&ssl=1",1536,920,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1886%2C1130&ssl=1",1886,1130,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=560%2C336&ssl=1",560,336,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1886%2C180&ssl=1",1886,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1886%2C180&ssl=1",1886,180,true]},"post_excerpt_stackable_v2":"

Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari\u2019s longer-term internal objective is reportedly about 2,500 Luces by 2030, equivalent to an output of roughly 600 per full production year. Ferrari has\u00a0not officially confirmed the figure of almost 500 cars. At its July 30 results presentation, CEO Benedetto Vigna said the company was \u201cvery…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Product<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nFerrari Luce more popular than expected? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/08\/03\/ferrari-luce-more-popular-than-expected\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari Luce more popular than expected? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari\u2019s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/08\/03\/ferrari-luce-more-popular-than-expected\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-03T10:10:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1886%2C1130&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1886\" \/>\n\t<meta property=\"og:image:height\" content=\"1130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/03\\\/ferrari-luce-more-popular-than-expected\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/03\\\/ferrari-luce-more-popular-than-expected\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Ferrari Luce more popular than expected?\",\"datePublished\":\"2026-08-03T10:10:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/03\\\/ferrari-luce-more-popular-than-expected\\\/\"},\"wordCount\":762,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/03\\\/ferrari-luce-more-popular-than-expected\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1886%2C1130&ssl=1\",\"articleSection\":[\"China\",\"Europe\",\"Industry\",\"Market\",\"Product\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/03\\\/ferrari-luce-more-popular-than-expected\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/03\\\/ferrari-luce-more-popular-than-expected\\\/\",\"name\":\"Ferrari Luce more popular than expected? 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According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. 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