{"id":191167,"date":"2026-08-10T12:15:07","date_gmt":"2026-08-10T10:15:07","guid":{"rendered":"https:\/\/newmobility.news\/?p=191167"},"modified":"2026-08-11T10:58:46","modified_gmt":"2026-08-11T08:58:46","slug":"zero-pays-new-riders-as-europes-electric-motorcycle-battle-heats-up","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/08\/10\/zero-pays-new-riders-as-europes-electric-motorcycle-battle-heats-up\/","title":{"rendered":"Zero pays new riders as Europe\u2019s electric motorcycle battle heats up"},"content":{"rendered":"Zero Motorcycles is offering newly licensed European riders up to \u20ac500 to choose electric, as the American manufacturer tries to expand its customer base, just as competition in electric motorcycles starts getting more serious.\r\n\r\nUnder its 2026 Rider Training Incentive, anyone buying a Zero withi<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"New Mobility News\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tRead this article now for free!\r\n<\/h2>\r\nRegister a free account and gain access to this article and get more from New Mobility\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">Email<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Enter your email address\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Password<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Create a password\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Register for free\">\n\n\t\t\t\t\n\t\t\t<\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OR \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Subscribe now<\/strong> Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist journalists, of the top stories about your sector you have to read.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/subscription\">Subscribe Now<\/a> \r\n\t<span class=\"nag_button_divider\"> or <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/en\/log-in\/\">SIGN IN<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Zero Motorcycles is offering newly licensed European riders up to \u20ac500 to choose electric, as the American manufacturer tries to expand its customer base, just as competition in electric motorcycles starts getting more serious. Under its 2026 Rider Training Incentive, anyone buying a Zero withi Read this article now for free! Register a free account [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":191169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77161,28,77169,4,77165],"tags":[],"class_list":["post-191167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-motorcyles","category-europe","category-market","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?fit=1491%2C1055&ssl=1",1491,1055,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?fit=300%2C212&ssl=1",300,212,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?fit=640%2C453&ssl=1",640,453,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?fit=640%2C453&ssl=1",640,453,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?fit=1491%2C1055&ssl=1",1491,1055,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?fit=1491%2C1055&ssl=1",1491,1055,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?fit=560%2C396&ssl=1",560,396,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=1491%2C240&ssl=1",1491,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=1491%2C180&ssl=1",1491,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=1491%2C180&ssl=1",1491,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Zero-motorcycles.png?resize=1491%2C180&ssl=1",1491,180,true]},"post_excerpt_stackable_v2":"<p>Zero Motorcycles is offering newly licensed European riders up to \u20ac500 to choose electric, as the American manufacturer tries to expand its customer base, just as competition in electric motorcycles starts getting more serious. Under its 2026 Rider Training Incentive, anyone buying a Zero withi Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/e-motorcyles\/\" rel=\"category tag\">e-Motorcyles<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/usa\/\" rel=\"category tag\">USA<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zero pays new riders as Europe\u2019s electric motorcycle battle heats up - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/08\/10\/zero-pays-new-riders-as-europes-electric-motorcycle-battle-heats-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero pays new riders as Europe\u2019s electric motorcycle battle heats up - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Zero Motorcycles is offering newly licensed European riders up to \u20ac500 to choose electric, as the American manufacturer tries to expand its customer base, just as competition in electric motorcycles starts getting more serious. 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