{"id":191747,"date":"2026-08-17T10:16:19","date_gmt":"2026-08-17T08:16:19","guid":{"rendered":"https:\/\/newmobility.news\/?p=191747"},"modified":"2026-08-17T10:51:02","modified_gmt":"2026-08-17T08:51:02","slug":"first-ferrari-luce-auctioned-for-40-million","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/08\/17\/first-ferrari-luce-auctioned-for-40-million\/","title":{"rendered":"First Ferrari Luce auctioned for $40 million"},"content":{"rendered":"Sports car manufacturer Ferrari's first all-electric vehicle once again defied earlier criticism by selling for $40 million (\u00b1\u20ac35 million), making it the most expensive new car ever sold at auction.\r\n\r\nThe Sotheby's charity auction of the 'Tailor-Made' Luce with chassis number 000 (or, in fact, Z<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"New Mobility News\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tRead this article now for free!\r\n<\/h2>\r\nRegister a free account and gain access to this article and get more from New Mobility\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">Email<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Enter your email address\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Password<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Create a password\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Register for free\">\n\n\t\t\t\t\n\t\t\t<\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OR \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Subscribe now<\/strong> Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist journalists, of the top stories about your sector you have to read.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/subscription\">Subscribe Now<\/a> \r\n\t<span class=\"nag_button_divider\"> or <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/en\/log-in\/\">SIGN IN<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sports car manufacturer Ferrari&#8217;s first all-electric vehicle once again defied earlier criticism by selling for $40 million (\u00b1\u20ac35 million), making it the most expensive new car ever sold at auction. The Sotheby&#8217;s charity auction of the &#8216;Tailor-Made&#8217; Luce with chassis number 000 (or, in fact, Z Read this article now for free! Register a free [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":191779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,16,8,4],"tags":[],"class_list":["post-191747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=1812%2C972&ssl=1",1812,972,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=300%2C161&ssl=1",300,161,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=640%2C343&ssl=1",640,343,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=640%2C343&ssl=1",640,343,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=1536%2C824&ssl=1",1536,824,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=1812%2C972&ssl=1",1812,972,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=560%2C300&ssl=1",560,300,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1812%2C180&ssl=1",1812,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1812%2C180&ssl=1",1812,180,true]},"post_excerpt_stackable_v2":"<p>Sports car manufacturer Ferrari&#8217;s first all-electric vehicle once again defied earlier criticism by selling for $40 million (\u00b1\u20ac35 million), making it the most expensive new car ever sold at auction. The Sotheby&#8217;s charity auction of the &#8216;Tailor-Made&#8217; Luce with chassis number 000 (or, in fact, Z Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Ferrari Luce auctioned for $40 million - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/08\/17\/first-ferrari-luce-auctioned-for-40-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Ferrari Luce auctioned for $40 million - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Sports car manufacturer Ferrari&#039;s first all-electric vehicle once again defied earlier criticism by selling for $40 million (\u00b1\u20ac35 million), making it the most expensive new car ever sold at auction. 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The Sotheby's charity auction of the 'Tailor-Made' Luce with chassis number 000 (or, in fact, Z Read this article now for free! 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