{"id":195726,"date":"2026-10-12T12:30:22","date_gmt":"2026-10-12T10:30:22","guid":{"rendered":"https:\/\/newmobility.news\/?p=195726"},"modified":"2026-10-17T15:59:29","modified_gmt":"2026-10-17T13:59:29","slug":"tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/10\/12\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\/","title":{"rendered":"Tesla sacrifices \u2018Full Self-Driving\u2019 name in battle for EU approval"},"content":{"rendered":"

Tesla has abandoned one of its most controversial marketing claims in Europe. Its \u2018Full Self-Driving (Supervised)\u2019 software is now called \u2018Tesla Assisted Driving\u2019, following a compromise with the German government.<\/p>

But the change is more than cosmetic: it could help unlock the European market for Tesla's advanced driving software, despite disagreements over speeding, safety and driver responsibility.<\/p>

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Tesla has abandoned one of its most controversial marketing claims in Europe. Its \u2018Full Self-Driving (Supervised)\u2019 software is now called \u2018Tesla Assisted Driving\u2019, following a compromise with the German government.But the change is more than cosmetic: it could help unlock the European market for Tesla’s advanced driving software, despite disagreements over speeding, safety and driver […]<\/p>\n","protected":false},"author":21,"featured_media":195731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63,77170,28,25,77218,4,17],"tags":[],"class_list":["post-195726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autonomous-driving","category-belgium","category-europe","category-legislation","category-netherlands","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=2560%2C1756&ssl=1",2560,1756,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=300%2C206&ssl=1",300,206,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=640%2C439&ssl=1",640,439,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=640%2C439&ssl=1",640,439,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=1536%2C1054&ssl=1",1536,1054,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=2048%2C1405&ssl=1",2048,1405,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=560%2C384&ssl=1",560,384,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

Tesla has abandoned one of its most controversial marketing claims in Europe. Its \u2018Full Self-Driving (Supervised)\u2019 software is now called \u2018Tesla Assisted Driving\u2019, following a compromise with the German government.But the change is more than cosmetic: it could help unlock the European market for Tesla’s advanced driving software, despite disagreements over speeding, safety and driver responsibility. Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking…<\/p>\n","category_list_v2":"Autonomous driving<\/a>, Belgium<\/a>, Europe<\/a>, Legislation<\/a>, Netherlands<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nTesla sacrifices \u2018Full Self-Driving\u2019 name in battle for EU approval - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/10\/12\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesla sacrifices \u2018Full Self-Driving\u2019 name in battle for EU approval - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Tesla has abandoned one of its most controversial marketing claims in Europe. Its \u2018Full Self-Driving (Supervised)\u2019 software is now called \u2018Tesla Assisted Driving\u2019, following a compromise with the German government.But the change is more than cosmetic: it could help unlock the European market for Tesla's advanced driving software, despite disagreements over speeding, safety and driver […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2026\/10\/12\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T10:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-17T13:59:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm\u00adafbeelding-2026-10-12-om-09.54.03-1024x703.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/12\\\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/12\\\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"Tesla sacrifices \u2018Full Self-Driving\u2019 name in battle for EU approval\",\"datePublished\":\"2026-10-12T10:30:22+00:00\",\"dateModified\":\"2026-10-17T13:59:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/12\\\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\\\/\"},\"wordCount\":588,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/12\\\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Scherm%C2%ADafbeelding-2026-10-12-om-09.54.03-scaled.png?fit=2560%2C1756&ssl=1\",\"articleSection\":[\"Autonomous driving\",\"Belgium\",\"Europe\",\"Legislation\",\"Netherlands\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/12\\\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/12\\\/tesla-sacrifices-full-self-driving-name-in-battle-for-eu-approval\\\/\",\"name\":\"Tesla sacrifices \u2018Full Self-Driving\u2019 name in battle for EU approval - 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