{"id":196075,"date":"2026-10-15T14:56:52","date_gmt":"2026-10-15T12:56:52","guid":{"rendered":"https:\/\/newmobility.news\/?p=196075"},"modified":"2026-10-17T15:56:51","modified_gmt":"2026-10-17T13:56:51","slug":"is-chinese-avatr-following-hongqi-into-europes-luxury-trap","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2026\/10\/15\/is-chinese-avatr-following-hongqi-into-europes-luxury-trap\/","title":{"rendered":"Is Chinese Avatr following Hongqi into Europe\u2019s luxury trap?"},"content":{"rendered":"

At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. But it risks becoming a leap of faith, reminiscent of Hongqi\u2019s failed plans.<\/p>

Launching first in Norway and Spain, Avatr will try to woo European luxury customers with the 06T estate and 07L SUV. Four more models will join the line-up in a later phase.<\/p>

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At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. But it risks becoming a leap of faith, reminiscent of Hongqi\u2019s failed plans.Launching first in Norway and Spain, Avatr will try […]<\/p>\n","protected":false},"author":715,"featured_media":196078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169,8,4,17],"tags":[],"class_list":["post-196075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market","category-product","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=560%2C374&ssl=1",560,374,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C240&ssl=1",1039,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C168&ssl=1",1039,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true]},"post_excerpt_stackable_v2":"

At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. But it risks becoming a leap of faith, reminiscent of Hongqi\u2019s failed plans.Launching first in Norway and Spain, Avatr will try to woo European luxury customers with the 06T estate and 07L SUV. Four more models will join the line-up in a later phase. Read this article now for free! Register a free account and gain access to this article and get more from New Mobility…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Product<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nIs Chinese Avatr following Hongqi into Europe\u2019s luxury trap? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2026\/10\/15\/is-chinese-avatr-following-hongqi-into-europes-luxury-trap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Chinese Avatr following Hongqi into Europe\u2019s luxury trap? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. 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