{"id":162515,"date":"2025-01-31T11:37:29","date_gmt":"2025-01-31T10:37:29","guid":{"rendered":"https:\/\/newmobility.news\/?p=162515"},"modified":"2025-01-31T11:37:29","modified_gmt":"2025-01-31T10:37:29","slug":"chinese-gwms-confidence-auto-sets-sights-on-superluxury-market","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/01\/31\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\/","title":{"rendered":"La soci\u00e9t\u00e9 chinoise Confidence Auto, filiale de GWM, vise le march\u00e9 du luxe haut de gamme"},"content":{"rendered":"<p style=\"font-weight: 400;\">Great Wall Motor (GWM) tente une nouvelle fois de conqu\u00e9rir le segment haut de gamme en lan\u00e7ant une nouvelle marque de v\u00e9hicules de luxe, Confidence Auto. Positionn\u00e9e au-dessus de ses marques existantes (Haval, WEY, Tank et Ora), Confidence Auto est pr\u00eate \u00e0 concurrencer directement la marque haut de gamme Yangwang de BYD et Hongqi de FAW.<\/p><p style=\"font-weight: 400;\">GWM a demand\u00e9 l'enregistrement de la marque Confidence Auto il y a trois ans. N\u00e9anmoins, le premier mod\u00e8le devrait \u00eatre pr\u00e9sent\u00e9 au printemps de cette ann\u00e9e, et sa disponibilit\u00e9 sur le march\u00e9 chinois est pr\u00e9vue pour le quatri\u00e8me trimestre.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Great Wall Motor (GWM) is making another play for the premium segment by launching a new luxury vehicle brand, Confidence Auto. Positioned above its existing brands \u2013 Haval, WEY, Tank, and Ora \u2013 Confidence Auto is set to compete directly with BYD\u2019s high-end Yangwang brand and Hongqi from FAW.GWM applied for the Confidence Auto brand [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":162517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,8,4],"tags":[],"class_list":["post-162515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=932%2C561&ssl=1",932,561,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=300%2C181&ssl=1",300,181,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=640%2C385&ssl=1",640,385,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=640%2C385&ssl=1",640,385,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=932%2C561&ssl=1",932,561,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=932%2C561&ssl=1",932,561,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=600%2C561&ssl=1",600,561,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=560%2C337&ssl=1",560,337,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C240&ssl=1",932,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C180&ssl=1",932,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C180&ssl=1",932,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C168&ssl=1",932,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C180&ssl=1",932,180,true]},"post_excerpt_stackable_v2":"<p>Great Wall Motor (GWM) is making another play for the premium segment by launching a new luxury vehicle brand, Confidence Auto. Positioned above its existing brands \u2013 Haval, WEY, Tank, and Ora \u2013 Confidence Auto is set to compete directly with BYD\u2019s high-end Yangwang brand and Hongqi from FAW.GWM applied for the Confidence Auto brand registration three years ago. Still, the first model is expected to debut during spring this year, with availability on the Chinese market set for the fourth quarter.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chinese GWM&#039;s Confidence Auto sets sights on superluxury market - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/01\/31\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese GWM&#039;s Confidence Auto sets sights on superluxury market - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Great Wall Motor (GWM) is making another play for the premium segment by launching a new luxury vehicle brand, Confidence Auto. Positioned above its existing brands \u2013 Haval, WEY, Tank, and Ora \u2013 Confidence Auto is set to compete directly with BYD\u2019s high-end Yangwang brand and Hongqi from FAW.GWM applied for the Confidence Auto brand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/01\/31\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T10:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"932\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"Chinese GWM&#8217;s Confidence Auto sets sights on superluxury market\",\"datePublished\":\"2025-01-31T10:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Screenshot_20250128_182304_Chrome.jpg?fit=932%2C561&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/\",\"name\":\"Chinese GWM's Confidence Auto sets sights on superluxury market - 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