{"id":166420,"date":"2025-05-06T12:20:37","date_gmt":"2025-05-06T10:20:37","guid":{"rendered":"https:\/\/newmobility.news\/?p=166420"},"modified":"2025-05-09T12:25:11","modified_gmt":"2025-05-09T10:25:11","slug":"hyundai-kias-plan-of-attack-amid-global-headwinds-a-lot-more-affordable-evs","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/05\/06\/hyundai-kias-plan-of-attack-amid-global-headwinds-a-lot-more-affordable-evs\/","title":{"rendered":"Le plan d'attaque de Hyundai-Kia face aux vents contraires mondiaux : des v\u00e9hicules \u00e9lectriques beaucoup plus abordables"},"content":{"rendered":"La direction sud-cor\u00e9enne lit Jules C\u00e9sar. Comme la meilleure d\u00e9fense est l'attaque, le groupe Hyundai pr\u00e9voit de lancer une offensive commerciale majeure pour lutter contre le ralentissement \u00e9conomique et les droits de douane impos\u00e9s par Trump. En particulier dans les segments inf\u00e9rieurs de la cat\u00e9gorie \u00e9lectrique. Que nous r\u00e9serve l'avenir, alors que le cinqui\u00e8me constructeur automobile mondial<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>South Korean management reads Julius Caesar. As attack is the best defense, the Hyundai group plans to launch a major product push to combat the economic cooldown and Trump tariffs. Most particularly in the lower regions of the electric category. What\u2019s coming, as the fifth largest carmaker retThis content has been archived. Log in or [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":166421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[28,16,77169,8,6,4,17],"tags":[],"class_list":["post-166420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-market","category-product","category-technology","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=2560%2C1440&ssl=1",2560,1440,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=1536%2C864&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=2048%2C1152&ssl=1",2048,1152,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>South Korean management reads Julius Caesar. As attack is the best defense, the Hyundai group plans to launch a major product push to combat the economic cooldown and Trump tariffs. Most particularly in the lower regions of the electric category. What\u2019s coming, as the fifth largest carmaker retThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/technology\/\" rel=\"category tag\">Technology<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyundai-Kia\u2019s plan of attack amid global headwinds: a lot more affordable EVs - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/05\/06\/hyundai-kias-plan-of-attack-amid-global-headwinds-a-lot-more-affordable-evs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai-Kia\u2019s plan of attack amid global headwinds: a lot more affordable EVs - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"South Korean management reads Julius Caesar. As attack is the best defense, the Hyundai group plans to launch a major product push to combat the economic cooldown and Trump tariffs. Most particularly in the lower regions of the electric category. What\u2019s coming, as the fifth largest carmaker retThis content has been archived. 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Log in or [&hellip;]","og_url":"https:\/\/newmobility.news\/fr\/2025\/05\/06\/hyundai-kias-plan-of-attack-amid-global-headwinds-a-lot-more-affordable-evs\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2025-05-06T10:20:37+00:00","article_modified_time":"2025-05-09T10:25:11+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/05\/kia_concept_ev2_6-scaled.jpeg","type":"image\/jpeg"}],"author":"Piet Andries","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"\u00c9crit par":"Piet Andries","Dur\u00e9e de lecture est.":"4 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