{"id":167315,"date":"2025-05-27T17:26:14","date_gmt":"2025-05-27T15:26:14","guid":{"rendered":"https:\/\/newmobility.news\/?p=167315"},"modified":"2025-05-28T11:59:51","modified_gmt":"2025-05-28T09:59:51","slug":"china-braces-for-new-price-war-as-byd-offloads-stock","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/05\/27\/china-braces-for-new-price-war-as-byd-offloads-stock\/","title":{"rendered":"La Chine se pr\u00e9pare \u00e0 une nouvelle guerre des prix alors que BYD se d\u00e9barrasse de ses stocks"},"content":{"rendered":"<p class=\"p1\">BYD, le plus grand constructeur automobile chinois, a proc\u00e9d\u00e9 \u00e0 des r\u00e9ductions de prix importantes sur ses v\u00e9hicules \u00e9lectriques des s\u00e9ries Dynasty et Ocean, soulignant ainsi la pression croissante qui p\u00e8se sur le plus grand march\u00e9 automobile du monde. Les remises - jusqu'\u00e0 34% - interviennent dans un contexte d'augmentation des stocks des concessionnaires et de baisse de l'app\u00e9tit des consommateurs chinois, et ont provoqu\u00e9 une onde de choc dans le secteur, faisant chuter les cours des actions et alimentant les craintes d'une nouvelle guerre des prix acharn\u00e9e.<\/p><p class=\"p1\">La promotion, annonc\u00e9e \u00e0 la fin de la semaine derni\u00e8re sur le m\u00e9dia social chinois Weibo, couvre 22 mod\u00e8les \u00e9lectriques et hybrides rechargeables et se poursuivra jusqu'\u00e0 la fin du mois prochain. Parmi les offres phares figure le mod\u00e8le compact Seagull EV de la gamme Ocean de BYD, un mod\u00e8le \u00e9conomique qui a r\u00e9cemment fait ses d\u00e9buts en Europe et en Belgique sous le nom de Dolphin Surf.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>China\u2019s biggest carmaker, BYD, has rolled out sweeping price cuts across its Dynasty and Ocean series electric vehicles in a move that underscores growing pressure in the world\u2019s largest auto market. The discounts \u2014 as high as 34% \u2014 come amid ballooning dealer inventories and a cooling appetite among Chinese consumers, and have sent shockwaves [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":167316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,77169,8,4,17],"tags":[],"class_list":["post-167315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-market","category-product","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=2560%2C1707&ssl=1",2560,1707,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>China\u2019s biggest carmaker, BYD, has rolled out sweeping price cuts across its Dynasty and Ocean series electric vehicles in a move that underscores growing pressure in the world\u2019s largest auto market. The discounts \u2014 as high as 34% \u2014 come amid ballooning dealer inventories and a cooling appetite among Chinese consumers, and have sent shockwaves through the sector, dragging down share prices and fuelling fears of another bruising price war.The promotion, announced late last week on Chinese social media platform Weibo, covers 22 electric and plug-in hybrid models and will run through the end of next month. Among the headline&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China braces for new price war as BYD offloads stock - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/05\/27\/china-braces-for-new-price-war-as-byd-offloads-stock\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China braces for new price war as BYD offloads stock - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"China\u2019s biggest carmaker, BYD, has rolled out sweeping price cuts across its Dynasty and Ocean series electric vehicles in a move that underscores growing pressure in the world\u2019s largest auto market. The discounts \u2014 as high as 34% \u2014 come amid ballooning dealer inventories and a cooling appetite among Chinese consumers, and have sent shockwaves [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/05\/27\/china-braces-for-new-price-war-as-byd-offloads-stock\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T15:26:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T09:59:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/05\/The_all_new_BYD_Westfield_Store-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/05\\\/27\\\/china-braces-for-new-price-war-as-byd-offloads-stock\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/05\\\/27\\\/china-braces-for-new-price-war-as-byd-offloads-stock\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"China braces for new price war as BYD offloads stock\",\"datePublished\":\"2025-05-27T15:26:14+00:00\",\"dateModified\":\"2025-05-28T09:59:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/05\\\/27\\\/china-braces-for-new-price-war-as-byd-offloads-stock\\\/\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/05\\\/27\\\/china-braces-for-new-price-war-as-byd-offloads-stock\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/The_all_new_BYD_Westfield_Store-scaled.jpg?fit=2560%2C1707&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Market\",\"Product\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/05\\\/27\\\/china-braces-for-new-price-war-as-byd-offloads-stock\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/05\\\/27\\\/china-braces-for-new-price-war-as-byd-offloads-stock\\\/\",\"name\":\"China braces for new price war as BYD offloads stock - 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