{"id":168080,"date":"2025-06-17T11:44:51","date_gmt":"2025-06-17T09:44:51","guid":{"rendered":"https:\/\/newmobility.news\/?p=168080"},"modified":"2025-06-17T11:44:51","modified_gmt":"2025-06-17T09:44:51","slug":"hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/06\/17\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\/","title":{"rendered":"La marque de luxe Genesis de Hyundai poursuit son expansion sur quatre march\u00e9s europ\u00e9ens"},"content":{"rendered":"<p>Genesis, fond\u00e9e en 2015 en tant que marque de luxe ind\u00e9pendante de la soci\u00e9t\u00e9 sud-cor\u00e9enne Hyundai, n'\u00e9tait initialement active que dans son pays d'origine et aux \u00c9tats-Unis, avant de s'\u00e9tendre \u00e0 la Suisse, au Royaume-Uni et \u00e0 l'Allemagne. Elle se concentre d\u00e9sormais davantage sur l'Europe, en entrant sur les march\u00e9s de la France, de l'Espagne, de l'Italie et des Pays-Bas, avec des premi\u00e8res livraisons attendues en 2026.<\/p><p>Bien que Genesis ait choisi Luc Donckerwolcke, un designer belge renomm\u00e9, comme Chief Creative Officer et Chief Brand Officer, il n'y a pas encore eu de lancement en Belgique. En 30 ans de carri\u00e8re, Luc Donckerwolcke a contribu\u00e9 \u00e0 transformer le design de marques mondiales telles que Bentley, Lamborghini, Skoda, Seat et Audi. Il est \u00e9galement directeur de la cr\u00e9ation et pr\u00e9sident du Hyundai Motor Group depuis d\u00e9cembre 2022.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Genesis, founded in 2015 as an independent luxury brand of South Korean Hyundai, was initially active only in its home country and the United States, later expanding to Switzerland, the United Kingdom, and Germany. It is now focusing further on Europe, entering the markets of France, Spain, Italy, and the Netherlands with first deliveries expected [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":168124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,77169],"tags":[],"class_list":["post-168080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-market"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=1510%2C750&ssl=1",1510,750,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=300%2C149&ssl=1",300,149,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=640%2C318&ssl=1",640,318,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=640%2C318&ssl=1",640,318,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=1510%2C750&ssl=1",1510,750,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=1510%2C750&ssl=1",1510,750,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=560%2C278&ssl=1",560,278,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=1510%2C240&ssl=1",1510,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=1510%2C180&ssl=1",1510,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=1510%2C180&ssl=1",1510,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?resize=1510%2C180&ssl=1",1510,180,true]},"post_excerpt_stackable_v2":"<p>Genesis, founded in 2015 as an independent luxury brand of South Korean Hyundai, was initially active only in its home country and the United States, later expanding to Switzerland, the United Kingdom, and Germany. It is now focusing further on Europe, entering the markets of France, Spain, Italy, and the Netherlands with first deliveries expected in 2026.Although Genesis has a renowned Belgian designer, Luc Donckerwolcke, as its Chief Creative Officer and Chief Brand Officer, there is no word yet on a launch in Belgium. Donckerwolcke has helped transform the design of worldwide brands over a 30-year career, including Bentley, Lamborghini,&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyundai&#039;s luxury brand Genesis expands further in four EU markets - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/06\/17\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai&#039;s luxury brand Genesis expands further in four EU markets - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Genesis, founded in 2015 as an independent luxury brand of South Korean Hyundai, was initially active only in its home country and the United States, later expanding to Switzerland, the United Kingdom, and Germany. It is now focusing further on Europe, entering the markets of France, Spain, Italy, and the Netherlands with first deliveries expected [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/06\/17\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T09:44:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/06\/Scherm\u00adafbeelding-2025-06-17-om-09.50.11-1024x509.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"509\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/06\\\/17\\\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/06\\\/17\\\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"Hyundai&#8217;s luxury brand Genesis expands further in four EU markets\",\"datePublished\":\"2025-06-17T09:44:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/06\\\/17\\\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\\\/\"},\"wordCount\":778,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/06\\\/17\\\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Scherm%C2%ADafbeelding-2025-06-17-om-09.50.11.png?fit=1510%2C750&ssl=1\",\"articleSection\":[\"Europe\",\"Market\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/06\\\/17\\\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/06\\\/17\\\/hyundais-luxury-brand-genesis-expands-further-in-four-eu-markets\\\/\",\"name\":\"Hyundai's luxury brand Genesis expands further in four EU markets - 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