{"id":175759,"date":"2025-09-26T12:15:17","date_gmt":"2025-09-26T10:15:17","guid":{"rendered":"https:\/\/newmobility.news\/?p=175759"},"modified":"2025-09-26T11:50:32","modified_gmt":"2025-09-26T09:50:32","slug":"ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/09\/26\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\/","title":{"rendered":"Le fabricant de v\u00e9los bruxellois Cowboy, en difficult\u00e9, sauv\u00e9 par Rebirth"},"content":{"rendered":"<p>Bonne nouvelle pour les propri\u00e9taires des v\u00e9los branch\u00e9s Cowboy : la marque et les v\u00e9los continueront d'exister. Le groupe fran\u00e7ais Rebirth s'appr\u00eate \u00e0 racheter 80% de l'entreprise bruxelloise et investira 15 millions d'euros pour remettre le fabricant de v\u00e9los \u00e9lectriques connect\u00e9s sur les rails.<\/p><p>Cowboy, qui a perdu 20 millions d'euros l'an dernier et 10 millions d'euros cette ann\u00e9e, avait d\u00e9j\u00e0 sign\u00e9 en ao\u00fbt un protocole d'accord avec Rebirth Group Holding, une soci\u00e9t\u00e9 avec laquelle elle collabore d\u00e9j\u00e0 puisqu'elle assemble leurs v\u00e9los. Selon le journal fran\u00e7ais Le Figaro, la transaction devrait \u00eatre finalis\u00e9e \u00e0 la mi-octobre.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Good news for owners of trendy Cowboy bicycles: the brand and the bicycles will continue to exist. French bicycle group Rebirth is set to acquire 80% of the Brussels-based bicycle company and will invest 15 million euros to get the manufacturer of connected e-bikes back on track.Cowboy, which lost 20 million euros last year and [&hellip;]<\/p>\n","protected":false},"author":164,"featured_media":175780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,52082,7,4],"tags":[],"class_list":["post-175759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-ebikes","category-mobility","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=2118%2C1548&ssl=1",2118,1548,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=300%2C219&ssl=1",300,219,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=640%2C468&ssl=1",640,468,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=640%2C468&ssl=1",640,468,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=1536%2C1123&ssl=1",1536,1123,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=2048%2C1497&ssl=1",2048,1497,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=16%2C12&ssl=1",16,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=560%2C409&ssl=1",560,409,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=2118%2C180&ssl=1",2118,180,true]},"post_excerpt_stackable_v2":"<p>Good news for owners of trendy Cowboy bicycles: the brand and the bicycles will continue to exist. French bicycle group Rebirth is set to acquire 80% of the Brussels-based bicycle company and will invest 15 million euros to get the manufacturer of connected e-bikes back on track.Cowboy, which lost 20 million euros last year and 10 million euros this year, had already signed a memorandum of understanding in August with Rebirth Group Holding, a company with which it already collaborates because it assembles their bikes. According to French newspaper Le Figaro, the deal is expected to be finalized by mid-October.This&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/ebikes\/\" rel=\"category tag\">eBikes<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/mobility\/\" rel=\"category tag\">Mobility<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Luc Joris","url":"https:\/\/newmobility.news\/fr\/author\/belga-5\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/09\/26\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Good news for owners of trendy Cowboy bicycles: the brand and the bicycles will continue to exist. French bicycle group Rebirth is set to acquire 80% of the Brussels-based bicycle company and will invest 15 million euros to get the manufacturer of connected e-bikes back on track.Cowboy, which lost 20 million euros last year and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/09\/26\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-26T10:15:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59-1024x748.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"748\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luc Joris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Joris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/\"},\"author\":{\"name\":\"Luc Joris\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9b4a04002179d83e5be74f13c664b722\"},\"headline\":\"Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth\",\"datePublished\":\"2025-09-26T10:15:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Screenshot-2025-09-26-at-10.56.59.png?fit=2118%2C1548&ssl=1\",\"articleSection\":[\"Belgium\",\"eBikes\",\"Mobility\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/\",\"name\":\"Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth - 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