{"id":177286,"date":"2025-10-31T12:10:51","date_gmt":"2025-10-31T11:10:51","guid":{"rendered":"https:\/\/newmobility.news\/?p=177286"},"modified":"2025-10-31T11:26:07","modified_gmt":"2025-10-31T10:26:07","slug":"byd-launches-first-non-japanese-electric-kei-car-the-racco","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/","title":{"rendered":"BYD lance la premi\u00e8re voiture \u00e9lectrique kei non japonaise : la Racco"},"content":{"rendered":"Les voitures Kei sont au c\u0153ur de la culture automobile japonaise. Il est donc \u00e0 la fois symbolique et d\u00e9licat que le constructeur automobile chinois BYD ait d\u00e9voil\u00e9 sa premi\u00e8re voiture Kei, la Racco, lors du Salon de la mobilit\u00e9 2025 au Japon. Bien que cette voiture soit petite, elle repr\u00e9sente une avanc\u00e9e audacieuse sur le march\u00e9 japonais des voitures compactes. La Racc
Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0 The RaccThis content […]<\/p>\n","protected":false},"author":715,"featured_media":177287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,77166,16,77197,77169,77167,8,4],"tags":[],"class_list":["post-177286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-design","category-industry","category-japan","category-market","category-motor-show","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"

Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0 The RaccThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"China<\/a>, Design<\/a>, Industry<\/a>, Japan<\/a>, Market<\/a>, Motor Show<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nBYD launches first non-Japanese electric kei car: the Racco - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD launches first non-Japanese electric kei car: the Racco - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0 The RaccThis content […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T11:10:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/4f0a0e407f0ee24ec763e67b0a5840a5\"},\"headline\":\"BYD launches first non-Japanese electric kei car: the Racco\",\"datePublished\":\"2025-10-31T11:10:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1\",\"articleSection\":[\"China\",\"Design\",\"Industry\",\"Japan\",\"Market\",\"Motor Show\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\",\"name\":\"BYD launches first non-Japanese electric kei car: the Racco - 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