{"id":177286,"date":"2025-10-31T12:10:51","date_gmt":"2025-10-31T11:10:51","guid":{"rendered":"https:\/\/newmobility.news\/?p=177286"},"modified":"2025-10-31T11:26:07","modified_gmt":"2025-10-31T10:26:07","slug":"byd-launches-first-non-japanese-electric-kei-car-the-racco","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/","title":{"rendered":"BYD lance la premi\u00e8re voiture \u00e9lectrique kei non japonaise : la Racco"},"content":{"rendered":"<p>Les voitures Kei sont au c\u0153ur de la culture automobile japonaise. Il est donc \u00e0 la fois symbolique et d\u00e9licat que le constructeur automobile chinois BYD ait d\u00e9voil\u00e9 sa premi\u00e8re voiture Kei, la Racco, lors du Salon de la mobilit\u00e9 japonaise 2025. Bien que cette voiture soit petite, elle repr\u00e9sente une avanc\u00e9e audacieuse sur le march\u00e9 japonais des voitures compactes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>La Racco entre dans l'histoire comme la premi\u00e8re voiture kei d\u00e9velopp\u00e9e par une marque non japonaise. C'est \u00e9galement la premi\u00e8re BYD con\u00e7ue exclusivement pour un march\u00e9 \u00e9tranger. Afin de concurrencer encore davantage les marques traditionnelles, elle sera fabriqu\u00e9e en Chine et export\u00e9e au Japon.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0The Racco writes history [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":177287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,77166,16,77197,77169,77167,8,4],"tags":[],"class_list":["post-177286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-design","category-industry","category-japan","category-market","category-motor-show","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1",1200,800,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"<p>Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0The Racco writes history as the first kei car developed by a non-Japanese brand. It\u2019s also the first BYD designed exclusively for an overseas market, and to challenge the legacy brands even harder, it will be built in China and exported to Japan.This content has been archived. Log in&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/japan\/\" rel=\"category tag\">Japan<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/motor-show\/\" rel=\"category tag\">Motor Show<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYD launches first non-Japanese electric kei car: the Racco - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD launches first non-Japanese electric kei car: the Racco - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Kei cars are Japanese car culture at heart. So it\u2019s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan\u2019s compact-car market.\u00a0The Racco writes history [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/10\/31\/byd-launches-first-non-japanese-electric-kei-car-the-racco\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T11:10:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/10\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"BYD launches first non-Japanese electric kei car: the Racco\",\"datePublished\":\"2025-10-31T11:10:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/BYD_RACCO-8a862a39.jpeg?fit=1200%2C800&ssl=1\",\"articleSection\":[\"China\",\"Design\",\"Industry\",\"Japan\",\"Market\",\"Motor Show\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/10\\\/31\\\/byd-launches-first-non-japanese-electric-kei-car-the-racco\\\/\",\"name\":\"BYD launches first non-Japanese electric kei car: the Racco - 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