{"id":178056,"date":"2025-11-20T12:15:57","date_gmt":"2025-11-20T11:15:57","guid":{"rendered":"https:\/\/newmobility.news\/?p=178056"},"modified":"2025-11-22T11:42:38","modified_gmt":"2025-11-22T10:42:38","slug":"mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/11\/20\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\/","title":{"rendered":"Mercedes va adapter sa strat\u00e9gie produit pour offrir \u2018 le haut de gamme dans tous les segments \u2019"},"content":{"rendered":"

According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the 'L-word' (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to 'premium in all segments'.<\/p>

Il y a environ trois ans, Mercedes a annonc\u00e9 qu'elle se concentrerait davantage sur le segment haut de gamme du march\u00e9 automobile, dans le but d'augmenter ses b\u00e9n\u00e9fices en produisant moins de voitures. Les segments luxe ont \u00e9t\u00e9 privil\u00e9gi\u00e9s et les segments inf\u00e9rieurs, les classes A et B chez Mercedes, ont \u00e9t\u00e9 progressivement abandonn\u00e9s au cours des ann\u00e9es suivantes.<\/p>

Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the ‘L-word’ (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to ‘premium in all segments’.About three years ago, Mercedes announced that it would focus more on the upper […]<\/p>\n","protected":false},"author":13,"featured_media":178077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,4,17],"tags":[],"class_list":["post-178056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=800%2C582&ssl=1",800,582,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=300%2C218&ssl=1",300,218,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=640%2C466&ssl=1",640,466,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=640%2C466&ssl=1",640,466,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=800%2C582&ssl=1",800,582,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=800%2C582&ssl=1",800,582,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=16%2C12&ssl=1",16,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=600%2C582&ssl=1",600,582,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=560%2C407&ssl=1",560,407,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C240&ssl=1",800,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C180&ssl=1",800,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C180&ssl=1",800,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C168&ssl=1",800,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C180&ssl=1",800,180,true]},"post_excerpt_stackable_v2":"

According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the ‘L-word’ (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to ‘premium in all segments’.About three years ago, Mercedes announced that it would focus more on the upper end of the car market, aiming to earn more by producing fewer cars. The luxury segments were favored and the lower segments, A- and B-Class in Mercedes speak, were slowly to be abandoned in the years to come.This content has been archived. Log in or…<\/p>\n","category_list_v2":"Energy<\/a>, Industry<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nMercedes to adapt its product strategy to 'premium in all segments' - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/11\/20\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes to adapt its product strategy to 'premium in all segments' - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the 'L-word' (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to 'premium in all segments'.About three years ago, Mercedes announced that it would focus more on the upper […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/11\/20\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T11:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-22T10:42:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm\u00adafbeelding-2025-11-20-om-11.59.08.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Mercedes to adapt its product strategy to ‘premium in all segments’\",\"datePublished\":\"2025-11-20T11:15:57+00:00\",\"dateModified\":\"2025-11-22T10:42:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=800%2C582&ssl=1\",\"articleSection\":[\"Energy\",\"Industry\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/\",\"name\":\"Mercedes to adapt its product strategy to 'premium in all segments' - 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