{"id":178164,"date":"2025-11-24T08:01:34","date_gmt":"2025-11-24T07:01:34","guid":{"rendered":"https:\/\/newmobility.news\/?p=178164"},"modified":"2025-11-24T11:35:13","modified_gmt":"2025-11-24T10:35:13","slug":"bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/11\/24\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\/","title":{"rendered":"BMW utilise les informations issues de projets pilotes pour am\u00e9liorer l'efficacit\u00e9 de l'utilisation des voitures."},"content":{"rendered":"Gr\u00e2ce \u00e0 des exp\u00e9riences num\u00e9riques attrayantes, BMW Group vise \u00e0 am\u00e9liorer l'exp\u00e9rience de conduite et \u00e0 encourager ses clients \u00e0 utiliser leurs v\u00e9hicules de mani\u00e8re plus efficace. R\u00e9cemment, trois projets pilotes bas\u00e9s sur des incitations relativement modestes mais positives ont \u00e9t\u00e9 men\u00e9s \u00e0 bien. Les conclusions qui en ont \u00e9t\u00e9 tir\u00e9es sont prometteuses. \" Notre in
Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Through attractive digital experiences, BMW Group aims to enhance the driving experience and encourage its customers to use their vehicles more efficiently. Recently, three pilots based on relatively small but positive incentives have been completed. The insights from these are promising. “Our inThis content has been archived. Log in or Subscribe to a level that […]<\/p>\n","protected":false},"author":13,"featured_media":178165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[2043,29,16,7,77151,4],"tags":[],"class_list":["post-178164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-environment","category-industry","category-mobility","category-services","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=1126%2C732&ssl=1",1126,732,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=300%2C195&ssl=1",300,195,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=640%2C416&ssl=1",640,416,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=640%2C416&ssl=1",640,416,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=1126%2C732&ssl=1",1126,732,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=1126%2C732&ssl=1",1126,732,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=560%2C364&ssl=1",560,364,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=1126%2C240&ssl=1",1126,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=1126%2C180&ssl=1",1126,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=1126%2C180&ssl=1",1126,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?resize=1126%2C180&ssl=1",1126,180,true]},"post_excerpt_stackable_v2":"

Through attractive digital experiences, BMW Group aims to enhance the driving experience and encourage its customers to use their vehicles more efficiently. Recently, three pilots based on relatively small but positive incentives have been completed. The insights from these are promising. “Our inThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Energy<\/a>, Environment<\/a>, Industry<\/a>, Mobility<\/a>, Services<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nBMW uses info from pilot projects to increase the efficiency of car use - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/11\/24\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW uses info from pilot projects to increase the efficiency of car use - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Through attractive digital experiences, BMW Group aims to enhance the driving experience and encourage its customers to use their vehicles more efficiently. Recently, three pilots based on relatively small but positive incentives have been completed. The insights from these are promising. "Our inThis content has been archived. Log in or Subscribe to a level that […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/11\/24\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T07:01:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T10:35:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm\u00adafbeelding-2025-11-24-om-00.12.37.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1126\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/24\\\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/24\\\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/2ff3ee98a47b47a64547742d0f598008\"},\"headline\":\"BMW uses info from pilot projects to increase the efficiency of car use\",\"datePublished\":\"2025-11-24T07:01:34+00:00\",\"dateModified\":\"2025-11-24T10:35:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/24\\\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\\\/\"},\"wordCount\":577,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/24\\\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Scherm%C2%ADafbeelding-2025-11-24-om-00.12.37.png?fit=1126%2C732&ssl=1\",\"articleSection\":[\"Energy\",\"Environment\",\"Industry\",\"Mobility\",\"Services\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/24\\\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/24\\\/bmw-uses-info-from-pilot-projects-to-increase-the-efficiency-of-car-use\\\/\",\"name\":\"BMW uses info from pilot projects to increase the efficiency of car use - 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