{"id":178527,"date":"2025-12-01T10:41:37","date_gmt":"2025-12-01T09:41:37","guid":{"rendered":"https:\/\/newmobility.news\/?p=178527"},"modified":"2025-12-01T12:08:29","modified_gmt":"2025-12-01T11:08:29","slug":"death-of-the-subscription-model-how-lynk-co-killed-its-revolution","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/12\/01\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\/","title":{"rendered":"La mort du mod\u00e8le d'abonnement : comment Lynk & Co a tu\u00e9 sa r\u00e9volution"},"content":{"rendered":"Lorsque la marque su\u00e9do-chinoise Lynk & Co a \u00e9t\u00e9 lanc\u00e9e en Europe par son PDG belge, Alain Visser, elle s'est pr\u00e9sent\u00e9e non seulement comme une nouvelle marque automobile, mais aussi comme un rem\u00e8de \u00e0 tout ce qui \u00e9tait d\u00e9pass\u00e9 dans le monde de l'automobile. Son message \u00e9tait \u00e9vang\u00e9lique : l'\u00e8re de la propri\u00e9t\u00e9 automobile \u00e9tait r\u00e9volue, l'avenir appartenait
Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

When the Swedish-Chinese brand Lynk & Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world. Its message was evangelical: the age of car ownership was over, the future belThis content has been […]<\/p>\n","protected":false},"author":21,"featured_media":178540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[16,77169,9,77151,75415,4],"tags":[],"class_list":["post-178527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-market","category-opinion","category-services","category-sharing","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=2560%2C1503&ssl=1",2560,1503,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=300%2C176&ssl=1",300,176,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=640%2C376&ssl=1",640,376,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=640%2C376&ssl=1",640,376,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=1536%2C902&ssl=1",1536,902,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=2048%2C1203&ssl=1",2048,1203,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=560%2C329&ssl=1",560,329,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

When the Swedish-Chinese brand Lynk & Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world. Its message was evangelical: the age of car ownership was over, the future belThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Industry<\/a>, Market<\/a>, Opinion<\/a>, Services<\/a>, Sharing<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nDeath of the subscription model: how Lynk & Co killed its revolution - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/12\/01\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Death of the subscription model: how Lynk & Co killed its revolution - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"When the Swedish-Chinese brand Lynk & Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world. Its message was evangelical: the age of car ownership was over, the future belThis content has been […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/12\/01\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T09:41:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T11:08:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-01-om-10.15.13-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1503\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/01\\\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/01\\\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"Death of the subscription model: how Lynk & Co killed its revolution\",\"datePublished\":\"2025-12-01T09:41:37+00:00\",\"dateModified\":\"2025-12-01T11:08:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/01\\\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\\\/\"},\"wordCount\":1306,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/01\\\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=2560%2C1503&ssl=1\",\"articleSection\":[\"Industry\",\"Market\",\"Opinion\",\"Services\",\"Sharing\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/01\\\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/01\\\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\\\/\",\"name\":\"Death of the subscription model: how Lynk & Co killed its revolution - 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