{"id":178527,"date":"2025-12-01T10:41:37","date_gmt":"2025-12-01T09:41:37","guid":{"rendered":"https:\/\/newmobility.news\/?p=178527"},"modified":"2025-12-01T12:08:29","modified_gmt":"2025-12-01T11:08:29","slug":"death-of-the-subscription-model-how-lynk-co-killed-its-revolution","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/12\/01\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\/","title":{"rendered":"La mort du mod\u00e8le d'abonnement : comment Lynk &amp; Co a tu\u00e9 sa r\u00e9volution"},"content":{"rendered":"<p data-start=\"322\" data-end=\"853\">Lorsque la marque su\u00e9do-chinoise Lynk &amp; Co a \u00e9t\u00e9 lanc\u00e9e en Europe par son PDG belge, Alain Visser, elle s'est pr\u00e9sent\u00e9e non seulement comme une nouvelle marque automobile, mais aussi comme une solution pour rem\u00e9dier \u00e0 tout ce qui \u00e9tait d\u00e9pass\u00e9 dans le monde automobile.<\/p><p data-start=\"322\" data-end=\"853\">Son message \u00e9tait \u00e9vang\u00e9lique : l'\u00e8re de la propri\u00e9t\u00e9 automobile \u00e9tait r\u00e9volue, l'avenir appartenait \u00e0 la mobilit\u00e9, et Lynk &amp; Co allait la rendre possible gr\u00e2ce \u00e0 un abonnement mensuel simple et flexible. Ce mod\u00e8le dispara\u00eetra \u00e0 peine trois mois apr\u00e8s le d\u00e9but de l'ann\u00e9e 2026, comme l'a r\u00e9v\u00e9l\u00e9 Lynk &amp; Co dans un r\u00e9cent communiqu\u00e9 de presse, presque noy\u00e9 dans les d\u00e9tails.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When the Swedish-Chinese brand Lynk &amp; Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world.Its message was evangelical: the age of car ownership was over, the future belonged to mobility, and Lynk [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":178540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,77169,9,77151,75415,4],"tags":[],"class_list":["post-178527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-market","category-opinion","category-services","category-sharing","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=2560%2C1503&ssl=1",2560,1503,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=300%2C176&ssl=1",300,176,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=640%2C376&ssl=1",640,376,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=640%2C376&ssl=1",640,376,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=1536%2C902&ssl=1",1536,902,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=2048%2C1203&ssl=1",2048,1203,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=560%2C329&ssl=1",560,329,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>When the Swedish-Chinese brand Lynk &amp; Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world.Its message was evangelical: the age of car ownership was over, the future belonged to mobility, and Lynk &amp; Co would deliver it through a simple, flexible monthly subscription. That model will be dead barely three months into 2026, a fact Lynk &amp; Co revealed in a recent press release, almost buried as a sideline.This content has been archived. Log in or Subscribe&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/services\/\" rel=\"category tag\">Services<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/sharing\/\" rel=\"category tag\">Sharing<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Death of the subscription model: how Lynk &amp; Co killed its revolution - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/12\/01\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Death of the subscription model: how Lynk &amp; 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