{"id":179627,"date":"2025-12-24T10:50:40","date_gmt":"2025-12-24T09:50:40","guid":{"rendered":"https:\/\/newmobility.news\/?p=179627"},"modified":"2025-12-24T11:31:51","modified_gmt":"2025-12-24T10:31:51","slug":"how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/","title":{"rendered":"Comment le lobbying ludique aux \u00c9tats-Unis r\u00e9v\u00e8le la \u2018 guerre contre les v\u00e9hicules \u00e9lectriques \u00e0 batterie \u2019 men\u00e9e par Toyota \u00e0 l'\u00e9chelle mondiale\u2019"},"content":{"rendered":"Lorsque le quotidien britannique The Guardian a r\u00e9v\u00e9l\u00e9 que Toyota encourageait ses employ\u00e9s aux \u00c9tats-Unis \u00e0 faire pression sur les politiciens pour qu'ils soutiennent le mouvement anti-v\u00e9hicules \u00e9lectriques \u00e0 batterie (BEV) et le d\u00e9ni du changement climatique par le biais d'une plateforme interne de type jeu vid\u00e9o, cette histoire est d'abord apparue comme un exemple frappant de l'ac<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate acThis content has been archived. Log in or Subscribe to a level [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":179638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[9,4],"tags":[],"class_list":["post-179627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1",2560,1399,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=300%2C164&ssl=1",300,164,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=640%2C350&ssl=1",640,350,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=640%2C350&ssl=1",640,350,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=1536%2C840&ssl=1",1536,840,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2048%2C1119&ssl=1",2048,1119,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=560%2C306&ssl=1",560,306,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate acThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How gamified lobbying in the US reveals Toyota\u2019s global &#039;War on BEVs&#039; - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How gamified lobbying in the US reveals Toyota\u2019s global &#039;War on BEVs&#039; - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate acThis content has been archived. 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