{"id":179627,"date":"2025-12-24T10:50:40","date_gmt":"2025-12-24T09:50:40","guid":{"rendered":"https:\/\/newmobility.news\/?p=179627"},"modified":"2025-12-24T11:31:51","modified_gmt":"2025-12-24T10:31:51","slug":"how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/","title":{"rendered":"Comment le lobbying ludique aux \u00c9tats-Unis r\u00e9v\u00e8le la \u2018 guerre contre les v\u00e9hicules \u00e9lectriques \u00e0 batterie \u2019 men\u00e9e par Toyota \u00e0 l'\u00e9chelle mondiale\u2019"},"content":{"rendered":"

Quand le journal britannique de qualit\u00e9 Le Gardien<\/em> <\/a>a r\u00e9v\u00e9l\u00e9 que Toyota encourageait ses employ\u00e9s aux \u00c9tats-Unis \u00e0 faire pression sur les politiciens pour qu'ils soutiennent le mouvement anti-BEV et le d\u00e9ni du changement climatique par le biais d'une plateforme interne de type jeu vid\u00e9o. Cette histoire est d'abord apparue comme un exemple frappant de l'activisme num\u00e9rique des entreprises.<\/p>

Cette enqu\u00eate est importante car elle r\u00e9v\u00e8le les intentions r\u00e9elles. Elle montre que Toyota ne se contente pas d'\u00eatre sceptique \u00e0 l'\u00e9gard des v\u00e9hicules \u00e9lectriques \u00e0 batterie, mais sugg\u00e8re que le constructeur automobile japonais organise, encourage et amplifie activement la pression politique contre les politiques visant \u00e0 acc\u00e9l\u00e9rer leur adoption.<\/p>

Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate activism gone digital.The investigation matters because it exposes intent. It points at […]<\/p>\n","protected":false},"author":21,"featured_media":179638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[9,4],"tags":[],"class_list":["post-179627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1",2560,1399,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=300%2C164&ssl=1",300,164,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=640%2C350&ssl=1",640,350,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=640%2C350&ssl=1",640,350,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=1536%2C840&ssl=1",1536,840,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2048%2C1119&ssl=1",2048,1119,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=560%2C306&ssl=1",560,306,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate activism gone digital.The investigation matters because it exposes intent. It points at Toyota, not being merely sceptical about battery-electric vehicles; it suggests the Japanese carmaker is actively organising, incentivising, and amplifying political pressure against policies designed to accelerate their adoption.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Opinion<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nHow gamified lobbying in the US reveals Toyota\u2019s global 'War on BEVs' - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How gamified lobbying in the US reveals Toyota\u2019s global 'War on BEVs' - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate activism gone digital.The investigation matters because it exposes intent. It points at […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-24T09:50:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-24T10:31:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-24-om-10.05.32-1024x560.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"How gamified lobbying in the US reveals Toyota\u2019s global ‘War on BEVs’\",\"datePublished\":\"2025-12-24T09:50:40+00:00\",\"dateModified\":\"2025-12-24T10:31:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/\"},\"wordCount\":1465,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1\",\"articleSection\":[\"Opinion\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/\",\"name\":\"How gamified lobbying in the US reveals Toyota\u2019s global 'War on BEVs' - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1\",\"datePublished\":\"2025-12-24T09:50:40+00:00\",\"dateModified\":\"2025-12-24T10:31:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1\",\"width\":2560,\"height\":1399,\"caption\":\"Star Quest is a gamified mini-game that teaches Toyota employees the company\u2019s policy positions and nudges them to contact lawmakers using pre-approved messages \\\/Toyota Policy Drivers tutorial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/12\\\/24\\\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newmobility.news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How gamified lobbying in the US reveals Toyota\u2019s global ‘War on BEVs’\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"name\":\"newmobility.news\",\"description\":\"A B2BNews Agency\u00ae news service for mobility business proessional\",\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newmobility.news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\",\"name\":\"B2BNews Agency\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"width\":\"581\",\"height\":\"117\",\"caption\":\"B2BNews Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/search\\\/top\\\/?q=newmobility.news\",\"https:\\\/\\\/x.com\\\/jorisvry\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorisvanroy\\\/\",\"https:\\\/\\\/nl.pinterest.com\\\/jorisvanroy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\",\"name\":\"Joris Van Roy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"caption\":\"Joris Van Roy\"},\"url\":\"https:\\\/\\\/newmobility.news\\\/fr\\\/author\\\/jorisximcom-be\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment le lobbying ludique aux \u00c9tats-Unis r\u00e9v\u00e8le la ' guerre contre les v\u00e9hicules \u00e9lectriques ' men\u00e9e par Toyota \u00e0 l'\u00e9chelle mondiale - newmobility.news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newmobility.news\/fr\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/","og_locale":"fr_FR","og_type":"article","og_title":"How gamified lobbying in the US reveals Toyota\u2019s global 'War on BEVs' - newmobility.news","og_description":"When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate activism gone digital.The investigation matters because it exposes intent. It points at […]","og_url":"https:\/\/newmobility.news\/fr\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2025-12-24T09:50:40+00:00","article_modified_time":"2025-12-24T10:31:51+00:00","og_image":[{"width":1024,"height":560,"url":"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-24-om-10.05.32-1024x560.png","type":"image\/png"}],"author":"Joris Van Roy","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"\u00c9crit par":"Joris Van Roy","Dur\u00e9e de lecture est.":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/#article","isPartOf":{"@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/"},"author":{"name":"Joris Van Roy","@id":"https:\/\/newmobility.news\/#\/schema\/person\/993f2da7cd774079044984132dee0ef0"},"headline":"How gamified lobbying in the US reveals Toyota\u2019s global ‘War on BEVs’","datePublished":"2025-12-24T09:50:40+00:00","dateModified":"2025-12-24T10:31:51+00:00","mainEntityOfPage":{"@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/"},"wordCount":1465,"publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"image":{"@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1","articleSection":["Opinion","Top Stories Today"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/","url":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/","name":"Comment le lobbying ludique aux \u00c9tats-Unis r\u00e9v\u00e8le la ' guerre contre les v\u00e9hicules \u00e9lectriques ' men\u00e9e par Toyota \u00e0 l'\u00e9chelle mondiale - newmobility.news","isPartOf":{"@id":"https:\/\/newmobility.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/#primaryimage"},"image":{"@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1","datePublished":"2025-12-24T09:50:40+00:00","dateModified":"2025-12-24T10:31:51+00:00","breadcrumb":{"@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/#primaryimage","url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1","contentUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1","width":2560,"height":1399,"caption":"Star Quest is a gamified mini-game that teaches Toyota employees the company\u2019s policy positions and nudges them to contact lawmakers using pre-approved messages \/Toyota Policy Drivers tutorial"},{"@type":"BreadcrumbList","@id":"https:\/\/newmobility.news\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newmobility.news\/"},{"@type":"ListItem","position":2,"name":"How gamified lobbying in the US reveals Toyota\u2019s global ‘War on BEVs’"}]},{"@type":"WebSite","@id":"https:\/\/newmobility.news\/#website","url":"https:\/\/newmobility.news\/","name":"nouveaumobilit\u00e9.actualit\u00e9s","description":"Un service d'information B2BNews Agency\u00ae destin\u00e9 aux professionnels de la mobilit\u00e9","publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newmobility.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/newmobility.news\/#organization","name":"Agence de presse B2BNews","url":"https:\/\/newmobility.news\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/","url":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","contentUrl":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","width":"581","height":"117","caption":"B2BNews Agency"},"image":{"@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","https:\/\/x.com\/jorisvry","https:\/\/www.linkedin.com\/in\/jorisvanroy\/","https:\/\/nl.pinterest.com\/jorisvanroy\/"]},{"@type":"Person","@id":"https:\/\/newmobility.news\/#\/schema\/person\/993f2da7cd774079044984132dee0ef0","name":"Joris Van Roy","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","caption":"Joris Van Roy"},"url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p9wJdU-KJd","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1","_links":{"self":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/179627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/comments?post=179627"}],"version-history":[{"count":9,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/179627\/revisions"}],"predecessor-version":[{"id":179659,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/179627\/revisions\/179659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media\/179638"}],"wp:attachment":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media?parent=179627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/categories?post=179627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/tags?post=179627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}