{"id":179821,"date":"2026-01-05T11:40:58","date_gmt":"2026-01-05T10:40:58","guid":{"rendered":"https:\/\/newmobility.news\/?p=179821"},"modified":"2026-01-05T12:01:01","modified_gmt":"2026-01-05T11:01:01","slug":"bmw-reshapes-alpina-into-its-bespoke-luxury-division","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/01\/05\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\/","title":{"rendered":"BMW transforme Alpina en sa division luxe sur mesure"},"content":{"rendered":"<p>Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called 'BMW Alpina'. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are... mostly.<\/p><p>Alpina a \u00e9t\u00e9 fond\u00e9e en 1965, lorsque Burkard Bovensiepen a d\u00e9velopp\u00e9 des pi\u00e8ces de tuning pour les mod\u00e8les BMW qui b\u00e9n\u00e9ficiaient de garanties officielles d'usine de Munich. La soci\u00e9t\u00e9 a \u00e9galement particip\u00e9 \u00e0 des courses avec des v\u00e9hicules am\u00e9lior\u00e9s, remportant ainsi plusieurs titres en voitures de tourisme et en courses d'endurance.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called &#8216;BMW Alpina&#8217;. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are&#8230; mostly.Alpina was founded in 1965, when Burkard [&hellip;]<\/p>\n","protected":false},"author":876,"featured_media":179827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,4],"tags":[],"class_list":["post-179821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=2560%2C1707&ssl=1",2560,1707,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called &#8216;BMW Alpina&#8217;. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are&#8230; mostly.Alpina was founded in 1965, when Burkard Bovensiepen developed tuning parts for BMW models that received official factory guarantees from Munich. The company also raced with upgraded vehicles, with several titles in touring car and endurance racing as a result.This content has been archived. Log in or Subscribe to a level that&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Yeelen M\u00f6ller","url":"https:\/\/newmobility.news\/fr\/author\/yeelenmhotmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW reshapes Alpina into its bespoke luxury division - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/01\/05\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW reshapes Alpina into its bespoke luxury division - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called &#039;BMW Alpina&#039;. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are... mostly.Alpina was founded in 1965, when Burkard [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/01\/05\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T10:40:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T11:01:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/01\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yeelen M\u00f6ller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeelen M\u00f6ller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/\"},\"author\":{\"name\":\"Yeelen M\u00f6ller\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/0f3107cf1d3af4703d3337febf04d252\"},\"headline\":\"BMW reshapes Alpina into its bespoke luxury division\",\"datePublished\":\"2026-01-05T10:40:58+00:00\",\"dateModified\":\"2026-01-05T11:01:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/\"},\"wordCount\":414,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/P90627486_highRes_the-new-bmw-alpina-w-scaled.jpg?fit=2560%2C1707&ssl=1\",\"articleSection\":[\"Industry\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/05\\\/bmw-reshapes-alpina-into-its-bespoke-luxury-division\\\/\",\"name\":\"BMW reshapes Alpina into its bespoke luxury division - 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