{"id":179936,"date":"2026-01-07T10:21:36","date_gmt":"2026-01-07T09:21:36","guid":{"rendered":"https:\/\/newmobility.news\/?p=179936"},"modified":"2026-01-10T12:34:13","modified_gmt":"2026-01-10T11:34:13","slug":"bmw-and-mercedes-compete-on-ai-assistance-at-the-ces","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/01\/07\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\/","title":{"rendered":"BMW et Mercedes s'affrontent sur l'assistance de l'IA au CES"},"content":{"rendered":"Au Consumer Electronics Show (CES) de Las Vegas, les constructeurs automobiles allemands haut de gamme BMW et Mercedes-Benz poursuivent leur intense rivalit\u00e9 dans le domaine technologique en pr\u00e9sentant les innovations num\u00e9riques en mati\u00e8re d'IA dans leurs v\u00e9hicules de derni\u00e8re g\u00e9n\u00e9ration. D'un c\u00f4t\u00e9, il y a le groupe BMW avec son assistant IA
Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

At the Consumer Electronics Show (CES) in Las Vegas, the German premium car manufacturers BMW and Mercedes-Benz are taking their intense rivalry to the technology show, showcasing digital AI innovations in their latest-generation vehicles. On the one hand, there’s the BMW Group with AI assistant This content has been archived. Log in or Subscribe to […]<\/p>\n","protected":false},"author":13,"featured_media":179943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[63,16,6,4,77165,17],"tags":[],"class_list":["post-179936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autonomous-driving","category-industry","category-technology","category-top-stories-today","category-usa","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=1078%2C696&ssl=1",1078,696,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=300%2C194&ssl=1",300,194,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=640%2C413&ssl=1",640,413,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=640%2C413&ssl=1",640,413,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=1078%2C696&ssl=1",1078,696,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=1078%2C696&ssl=1",1078,696,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=560%2C362&ssl=1",560,362,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=1078%2C240&ssl=1",1078,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=1078%2C180&ssl=1",1078,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=1078%2C180&ssl=1",1078,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=1078%2C168&ssl=1",1078,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?resize=1078%2C180&ssl=1",1078,180,true]},"post_excerpt_stackable_v2":"

At the Consumer Electronics Show (CES) in Las Vegas, the German premium car manufacturers BMW and Mercedes-Benz are taking their intense rivalry to the technology show, showcasing digital AI innovations in their latest-generation vehicles. On the one hand, there’s the BMW Group with AI assistant This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Autonomous driving<\/a>, Industry<\/a>, Technology<\/a>, Top Stories Today<\/a>, USA<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nBMW and Mercedes compete on AI assistance at CES - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/01\/07\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW and Mercedes compete on AI assistance at CES - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Consumer Electronics Show (CES) in Las Vegas, the German premium car manufacturers BMW and Mercedes-Benz are taking their intense rivalry to the technology show, showcasing digital AI innovations in their latest-generation vehicles. On the one hand, there's the BMW Group with AI assistant This content has been archived. Log in or Subscribe to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/01\/07\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T09:21:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-10T11:34:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm\u00adafbeelding-2026-01-07-om-10.03.26.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1078\" \/>\n\t<meta property=\"og:image:height\" content=\"696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/07\\\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/07\\\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/2ff3ee98a47b47a64547742d0f598008\"},\"headline\":\"BMW and Mercedes compete on AI assistance at CES\",\"datePublished\":\"2026-01-07T09:21:36+00:00\",\"dateModified\":\"2026-01-10T11:34:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/07\\\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\\\/\"},\"wordCount\":602,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/07\\\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-07-om-10.03.26.png?fit=1078%2C696&ssl=1\",\"articleSection\":[\"Autonomous driving\",\"Industry\",\"Technology\",\"Top Stories Today\",\"USA\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/07\\\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/07\\\/bmw-and-mercedes-compete-on-ai-assistance-at-the-ces\\\/\",\"name\":\"BMW and Mercedes compete on AI assistance at CES - 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