{"id":180131,"date":"2026-01-13T12:10:53","date_gmt":"2026-01-13T11:10:53","guid":{"rendered":"https:\/\/newmobility.news\/?p=180131"},"modified":"2026-01-13T10:53:10","modified_gmt":"2026-01-13T09:53:10","slug":"katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/","title":{"rendered":"Katrin Adt, PDG de Dacia : \u2018Nous ne voulons pas plus de volume \u00e0 un co\u00fbt \u00e9lev\u00e9\u2019.\u2019"},"content":{"rendered":"<p>Au salon de l'automobile de Bruxelles, dont l'importance internationale ne cesse de cro\u00eetre, nous avons pu rencontrer un nombre croissant de repr\u00e9sentants d'entreprises. L'un d'entre eux \u00e9tait <a href=\"https:\/\/newmobility.news\/fr\/2025\/09\/01\/renaults-new-ceo-reshuffles-his-top-management\/\">Katrin Adt<\/a>, qui vient d'\u00eatre nomm\u00e9 directeur g\u00e9n\u00e9ral de Dacia.<\/p><p>Son message \u00e9tait clair : \" Nous voulons que notre offre soit simple et abordable. Nous lancer sur le march\u00e9 des flottes et de la location longue dur\u00e9e ne fait certainement pas partie de nos priorit\u00e9s. Nous ne voulons pas augmenter notre volume \u00e0 un co\u00fbt \u00e9lev\u00e9. \"<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia.Her message was clear: &#8220;We want our offer to be simple and affordable. Expanding into the fleet\/leasing market is certainly not one of [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":180249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,27,77169,77167,4],"tags":[],"class_list":["post-180131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-interview","category-market","category-motor-show","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1",2560,1920,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=300%2C225&ssl=1",300,225,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=640%2C480&ssl=1",640,480,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=640%2C480&ssl=1",640,480,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=1536%2C1152&ssl=1",1536,1152,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2048%2C1536&ssl=1",2048,1536,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=16%2C12&ssl=1",16,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=560%2C420&ssl=1",560,420,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia.Her message was clear: &#8220;We want our offer to be simple and affordable. Expanding into the fleet\/leasing market is certainly not one of our priorities. We don&#8217;t want more volume at a high cost.&#8221;This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/interview\/\" rel=\"category tag\">Interview<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/motor-show\/\" rel=\"category tag\">Motor Show<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Katrin Adt, Dacia CEO: &#039;We don&#039;t want more volume at a high cost&#039; - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katrin Adt, Dacia CEO: &#039;We don&#039;t want more volume at a high cost&#039; - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia.Her message was clear: &quot;We want our offer to be simple and affordable. Expanding into the fleet\/leasing market is certainly not one of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T11:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Katrin Adt, Dacia CEO: &#8216;We don&#8217;t want more volume at a high cost&#8217;\",\"datePublished\":\"2026-01-13T11:10:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\"},\"wordCount\":665,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1\",\"articleSection\":[\"Industry\",\"Interview\",\"Market\",\"Motor Show\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/13\\\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\\\/\",\"name\":\"Katrin Adt, Dacia CEO: 'We don't want more volume at a high cost' - 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