{"id":180199,"date":"2026-01-12T12:30:19","date_gmt":"2026-01-12T11:30:19","guid":{"rendered":"https:\/\/newmobility.news\/?p=180199"},"modified":"2026-01-12T11:32:05","modified_gmt":"2026-01-12T10:32:05","slug":"minis-electric-turn-fuels-its-growth-from-niche-to-core-business","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/","title":{"rendered":"Le virage \u00e9lectrique de MINI lui permet de passer d'une activit\u00e9 de niche \u00e0 une activit\u00e9 de base"},"content":{"rendered":"Les performances de MINI en 2025 constituent une \u00e9tude de cas int\u00e9ressante pour les d\u00e9cideurs politiques qui suivent la transition du secteur automobile europ\u00e9en. Alors qu'une grande partie de l'industrie est confront\u00e9e \u00e0 la baisse des volumes, \u00e0 l'augmentation des co\u00fbts et \u00e0 l'incertitude entourant l'\u00e9lectrification, la marque compacte du groupe BMW est parvenue \u00e0 se d\u00e9velopper.<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.This content has been archived. Log in or Subscribe to a level that has access [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":180210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[77170,28,77169,4],"tags":[],"class_list":["post-180199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-europe","category-market","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1",2560,1349,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=300%2C158&ssl=1",300,158,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=640%2C337&ssl=1",640,337,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=640%2C338&ssl=1",640,338,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=1536%2C809&ssl=1",1536,809,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2048%2C1079&ssl=1",2048,1079,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=560%2C295&ssl=1",560,295,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. 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Log in or Subscribe to a level that has access [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T11:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"MINI\u2019s electric turn fuels its growth from niche to core business\",\"datePublished\":\"2026-01-12T11:30:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"},\"wordCount\":877,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"articleSection\":[\"Belgium\",\"Europe\",\"Market\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\",\"name\":\"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"datePublished\":\"2026-01-12T11:30:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"width\":2560,\"height\":1349,\"caption\":\"Belgium provides a particularly relevant lens through which to view this evolution. 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