{"id":180416,"date":"2026-01-15T12:09:34","date_gmt":"2026-01-15T11:09:34","guid":{"rendered":"https:\/\/newmobility.news\/?p=180416"},"modified":"2026-01-15T12:09:34","modified_gmt":"2026-01-15T11:09:34","slug":"how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/","title":{"rendered":"Comment le PDG de Hedin pour le Benelux a construit une \u2018muraille de Chine\u2019 autour de sa strat\u00e9gie en mati\u00e8re de v\u00e9hicules \u00e9lectriques"},"content":{"rendered":"Au salon de l'automobile de Bruxelles, l'introduction belge de NIO et Firefly a \u00e9t\u00e9 plus qu'un simple lancement de marque chinoise. Il s'agissait d'une \u00e9tude de cas sur la mani\u00e8re dont les plus grands groupes de concessionnaires europ\u00e9ens repensent la vente au d\u00e9tail, l'apr\u00e8s-vente et la concurrence \u00e0 l'\u00e8re de l'\u00e9lectricit\u00e9.\r\n\r\nDans une interview accord\u00e9e \u00e0 newmobility.news, Eddy <div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":180433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[4],"tags":[],"class_list":["post-180416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2560%2C1703&ssl=1",2560,1703,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=640%2C426&ssl=1",640,426,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=640%2C426&ssl=1",640,426,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=1536%2C1022&ssl=1",1536,1022,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2048%2C1363&ssl=1",2048,1363,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Hedin&#039;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Hedin&#039;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T11:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm\u00adafbeelding-2026-01-15-om-11.39.37-1024x681.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"How Hedin&#8217;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy\",\"datePublished\":\"2026-01-15T11:09:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\"},\"wordCount\":1215,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2560%2C1703&ssl=1\",\"articleSection\":[\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\",\"name\":\"How Hedin's Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - 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