{"id":181494,"date":"2026-02-11T10:29:48","date_gmt":"2026-02-11T09:29:48","guid":{"rendered":"https:\/\/newmobility.news\/?p=181494"},"modified":"2026-02-13T11:37:44","modified_gmt":"2026-02-13T10:37:44","slug":"mercedes-changes-strategy-and-will-offer-a-new-a-class","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/02\/11\/mercedes-changes-strategy-and-will-offer-a-new-a-class\/","title":{"rendered":"Mercedes change de strat\u00e9gie et proposera une nouvelle Classe A"},"content":{"rendered":"

Le plus petit mod\u00e8le Mercedes, la Classe A, devait en r\u00e9alit\u00e9 \u00eatre retir\u00e9 de la gamme dans le cadre de la nouvelle strat\u00e9gie de Mercedes concernant les mod\u00e8les d'entr\u00e9e de gamme, la CLA \u00e9lectrique devant servir de porte d'entr\u00e9e dans l'univers Mercedes. Or, J\u00f6rg Burzer, membre du comit\u00e9 de d\u00e9veloppement de Mercedes, vient de confirmer la sortie d'une nouvelle Classe A, pr\u00e9vue pour 2028.<\/p>

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En 2023, Ola K\u00e4llenius, PDG de Mercedes, a annonc\u00e9 quatre mod\u00e8les bas\u00e9s sur la nouvelle architecture modulaire Mercedes, qui devaient constituer la nouvelle gamme de la classe compacte du constructeur de Stuttgart : la CLA en tant que coup\u00e9 quatre portes, un d\u00e9riv\u00e9 de la CLA avec frein \u00e0 inertie et deux mod\u00e8les de SUV pour succ\u00e9der \u00e0 l'EQA et \u00e0 l'EQB.<\/p>\n

La Classe A et la Classe B n'avaient plus leur place dans les plans. M. K\u00e4llenius ne veut pas abandonner compl\u00e8tement le segment des voitures compactes, mais pr\u00e9f\u00e8re se concentrer sur les berlines et les SUV, qui offrent des marges plus \u00e9lev\u00e9es, plut\u00f4t que sur un mod\u00e8le compact traditionnel ou une camionnette.<\/p>\n

Quatre devient cinq<\/h4>\n

Depuis, Mercedes a revu ses plans pour la Classe A. Le mod\u00e8le actuel, qui sera produit jusqu'en 2027, aura un successeur. Le mod\u00e8le actuel, qui continuera d'\u00eatre produit jusqu'en 2027, aura d\u00e9sormais un successeur. \u201cIl s'agira d'un mod\u00e8le autonome sur la plateforme MMA, ce qui n'a jamais exist\u00e9 auparavant\u201d, a d\u00e9clar\u00e9 J\u00f6rg Burzer, responsable du d\u00e9veloppement, au magazine allemand Automobilwoche. Mercedes pr\u00e9voit d\u00e9sormais de proposer cinq mod\u00e8les bas\u00e9s sur la plateforme MMA, au lieu de quatre.<\/p>\n

Si ce nouveau mod\u00e8le succ\u00e9dera \u00e0 la Classe A, il ne s'agira pas pour autant d'une voiture compacte traditionnelle. Comme le rapporte Automobilwoche, il devrait s'agir d\u201c\" un mod\u00e8le crossover alliant les avantages d'un SUV \u00e0 ceux d'un monospace compact \u00bb. M. Burzer n'a pas souhait\u00e9 s'exprimer sur le design du v\u00e9hicule, mais a donn\u00e9 quelques indications sur les projets du constructeur.<\/p>\n

\u201cNotre raisonnement est le suivant : outre les mod\u00e8les \u00e0 empattement long destin\u00e9s sp\u00e9cifiquement \u00e0 l'Asie et les r\u00e9flexions sur des mod\u00e8les encore plus adapt\u00e9s aux \u00c9tats-Unis, nous voulons \u00e9galement continuer \u00e0 proposer un mod\u00e8le d'entr\u00e9e de gamme tr\u00e8s attrayant bas\u00e9 sur l'architecture MMA pour l'Europe\u201d, a expliqu\u00e9 le directeur technique.<\/p>\n

Plate-forme mixte<\/h4>\n

En marge de la la Classe S lift\u00e9e<\/a> Lors de sa premi\u00e8re pr\u00e9sentation \u00e0 Stuttgart fin janvier, Ola K\u00e4llenius, PDG de Mercedes, avait d\u00e9j\u00e0 fait allusion \u00e0 la nouvelle Classe A, d\u00e9clarant qu'apr\u00e8s des discussions avec les concessionnaires europ\u00e9ens et les premi\u00e8res \u00e9bauches de design, il avait d\u00e9cid\u00e9 de proc\u00e9der \u00e0 une nouvelle \u00e9dition.<\/p>\n

Toutefois, outre le lancement du mod\u00e8le pr\u00e9vu en 2028 et sa plate-forme bas\u00e9e sur la MMA, peu d'\u00e9l\u00e9ments ont \u00e9t\u00e9 confirm\u00e9s. Bien qu'il soit probable qu'il s'agisse \u00e9galement d'un mod\u00e8le \u00e9lectrique \u00e0 batterie, \u00e9tant donn\u00e9 que la MMA a \u00e9t\u00e9 d\u00e9velopp\u00e9e en tenant compte des motorisations \u00e9lectriques, il s'agit d'une plateforme mixte qui peut \u00e9galement accueillir des hybrides. La CLA et la GLB sont \u00e9galement pr\u00e9vues comme hybrides. On ne sait pas encore si le successeur de la Classe A utilisera les deux types de motorisation.<\/p>\n

Comme lieu de production potentiel, Automobilwoche sugg\u00e8re l'usine hongroise de Kecskem\u00e9t. La Classe A actuelle est encore produite parall\u00e8lement \u00e0 la CLA \u00e9lectrique dans l'usine de Rastatt, mais elle sera d\u00e9localis\u00e9e en Hongrie d'ici le premier trimestre 2026, avant la fin de sa production en 2027. Avec la GLB \u00e9lectrique, Kecskem\u00e9t est d\u00e9j\u00e0 pr\u00eate pour la production de la MMA.<\/p>\n

Nouvelle Classe S \u00e9lectrique<\/h4>\n

Dans l\u2019interview accord\u00e9e \u00e0 *Automobilwoche*, M. Burzer a \u00e9galement plus ou moins confirm\u00e9 la fin de l\u2019EQS. D\u2019ici la fin de la d\u00e9cennie, une Classe S enti\u00e8rement \u00e9lectrique devrait faire son apparition. \u201c \u00c0 ce moment-l\u00e0, nous proposerons les deux types de motorisation dans la Classe S \u201d, a d\u00e9clar\u00e9 le haut responsable. \u201c Nous avons \u00e9norm\u00e9ment appris de l\u2019EQS \u00e9lectrique. Nous communiquerons ult\u00e9rieurement sur la mani\u00e8re exacte dont nous mettrons cela en \u0153uvre. \"<\/p>\n

\" \u00c0 terme, nous souhaitons que la Classe S dispose d\u2019une gamme de motorisations permettant \u00e0 la fois la mobilit\u00e9 \u00e9lectrique et la technologie des moteurs \u00e0 combustion interne \u00e9lectrifi\u00e9s. Je ne souhaite pas encore d\u00e9voiler exactement \u00e0 quoi ressemblera cette plateforme, mais elle sera tr\u00e8s s\u00e9duisante tant sur le plan visuel que technique \", a-t-il ajout\u00e9.<\/p>\n

M. Burzer n'a pas pr\u00e9cis\u00e9 s'il s'agirait d'une plateforme d\u00e9di\u00e9e \u00e0 l'\u00e9lectricit\u00e9 et aux moteurs \u00e0 combustion ou d'une plateforme mixte. Mercedes poursuit actuellement les deux approches en parall\u00e8le : les mod\u00e8les MMA seront propos\u00e9s en tant que v\u00e9hicules \u00e9lectriques \u00e0 batterie (BEV) et v\u00e9hicules \u00e9lectriques hybrides (HEV).<\/p>\n

Le mod\u00e8le GLC se compose toutefois de deux gammes de mod\u00e8les sous ce nom : le mod\u00e8le hybride ICE bien connu et, depuis l'IAA 2025, le GLC avec technologie EQ, qui a \u00e9t\u00e9 visuellement align\u00e9 plus \u00e9troitement sur le mod\u00e8le \u00e0 moteur \u00e0 combustion, mais qui est bas\u00e9 sur une plate-forme \u00e9lectrique.<\/p>\n

Le fait que la Classe S r\u00e9cemment mise \u00e0 jour n'atteigne le niveau de la CLA que dans certaines fonctions n'est pas un probl\u00e8me pour M. Burzer, mais plut\u00f4t la nouvelle r\u00e9alit\u00e9. \u201cLe monde a chang\u00e9. Autrefois, on pouvait attendre six ou sept ans pour une innovation, jusqu'\u00e0 l'arriv\u00e9e de la Classe S, par exemple\u201d, explique le directeur du d\u00e9veloppement. \u201cAujourd'hui, il n'est plus possible de tout lancer \u00e0 partir d'un seul mod\u00e8le. Les cycles d'innovation sont tout simplement trop courts pour cela\u201d.\u201d<\/p>\n

<\/p>\n<\/div>\n<\/div>

Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

The smallest Mercedes model, the A-Class, was actually supposed to be discontinued under Mercedes’ new entry-segment model strategy, with the electric CLA serving as the gateway to the Mercedes world. Now, Mercedes development board member J\u00f6rg Burzer has confirmed a new A-Class, which is planned for 2028. In 2023, Mercedes CEO Ola K\u00e4llenius announced four […]<\/p>\n","protected":false},"author":13,"featured_media":181500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,16,8,4,17],"tags":[],"class_list":["post-181494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-product","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=1354%2C864&ssl=1",1354,864,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=300%2C191&ssl=1",300,191,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=640%2C408&ssl=1",640,408,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=640%2C408&ssl=1",640,408,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=1354%2C864&ssl=1",1354,864,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=1354%2C864&ssl=1",1354,864,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=560%2C357&ssl=1",560,357,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=1354%2C240&ssl=1",1354,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=1354%2C180&ssl=1",1354,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=1354%2C180&ssl=1",1354,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?resize=1354%2C180&ssl=1",1354,180,true]},"post_excerpt_stackable_v2":"

The smallest Mercedes model, the A-Class, was actually supposed to be discontinued under Mercedes’ new entry-segment model strategy, with the electric CLA serving as the gateway to the Mercedes world. Now, Mercedes development board member J\u00f6rg Burzer has confirmed a new A-Class, which is planned for 2028. In 2023, Mercedes CEO Ola K\u00e4llenius announced four models based on the new Mercedes Modular Architecture, which were set to form the Stuttgart-based manufacturer\u2019s new compact-class lineup: the CLA as a four-door coup\u00e9, a shooting brake derivative of that CLA, and two SUV models to succeed the EQA and EQB. There was no…<\/p>\n","category_list_v2":"Europe<\/a>, Industry<\/a>, Product<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nMercedes changes strategy and will offer a new A-Class - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/02\/11\/mercedes-changes-strategy-and-will-offer-a-new-a-class\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes changes strategy and will offer a new A-Class - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"The smallest Mercedes model, the A-Class, was actually supposed to be discontinued under Mercedes' new entry-segment model strategy, with the electric CLA serving as the gateway to the Mercedes world. Now, Mercedes development board member J\u00f6rg Burzer has confirmed a new A-Class, which is planned for 2028. In 2023, Mercedes CEO Ola K\u00e4llenius announced four […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/02\/11\/mercedes-changes-strategy-and-will-offer-a-new-a-class\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T09:29:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:37:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm\u00adafbeelding-2026-02-11-om-10.04.16.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Mercedes changes strategy and will offer a new A-Class\",\"datePublished\":\"2026-02-11T09:29:48+00:00\",\"dateModified\":\"2026-02-13T10:37:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=1354%2C864&ssl=1\",\"articleSection\":[\"Europe\",\"Industry\",\"Product\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/\",\"name\":\"Mercedes changes strategy and will offer a new A-Class - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=1354%2C864&ssl=1\",\"datePublished\":\"2026-02-11T09:29:48+00:00\",\"dateModified\":\"2026-02-13T10:37:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/11\\\/mercedes-changes-strategy-and-will-offer-a-new-a-class\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=1354%2C864&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Scherm%C2%ADafbeelding-2026-02-11-om-10.04.16.png?fit=1354%2C864&ssl=1\",\"width\":1354,\"height\":864,\"caption\":\"In contrast to earlier sayings, Mercedes now confirms there will be a new A-Class as of 2028. 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