{"id":181659,"date":"2026-02-16T09:38:59","date_gmt":"2026-02-16T08:38:59","guid":{"rendered":"https:\/\/newmobility.news\/?p=181659"},"modified":"2026-02-16T09:38:59","modified_gmt":"2026-02-16T08:38:59","slug":"bmw-alpina-has-a-new-logo","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/02\/16\/bmw-alpina-has-a-new-logo\/","title":{"rendered":"BMW Alpina a un nouveau logo"},"content":{"rendered":"Apr\u00e8s l'activation de sa marque d\u00e9but janvier 2026, BMW Alpina se pr\u00e9sente comme une nouvelle marque exclusive sous la tutelle de BMW Group.\r\n\r\n\"La marque incarne un \u00e9quilibre exceptionnel entre confort de conduite supr\u00eame et hautes performances\", indique le communiqu\u00e9 de presse. \"Le nouveau design de l'\u00e9cusson compl\u00e8te <div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group&#8217;s custodianship. &#8220;The brand embodies an exceptional balance of supreme ride comfort and high performance,&#8221; says the press release. &#8220;The new badge design complements This content has been archived. Log in or Subscribe to [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":181668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,16,8,4],"tags":[],"class_list":["post-181659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=1710%2C894&ssl=1",1710,894,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=300%2C157&ssl=1",300,157,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=640%2C335&ssl=1",640,335,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=640%2C334&ssl=1",640,334,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=1536%2C803&ssl=1",1536,803,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=1710%2C894&ssl=1",1710,894,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=560%2C293&ssl=1",560,293,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1710%2C180&ssl=1",1710,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?resize=1710%2C180&ssl=1",1710,180,true]},"post_excerpt_stackable_v2":"<p>Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group&#8217;s custodianship. &#8220;The brand embodies an exceptional balance of supreme ride comfort and high performance,&#8221; says the press release. &#8220;The new badge design complements This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW Alpina has a new logo - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/02\/16\/bmw-alpina-has-a-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Alpina has a new logo - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group&#039;s custodianship. &quot;The brand embodies an exceptional balance of supreme ride comfort and high performance,&quot; says the press release. &quot;The new badge design complements This content has been archived. Log in or Subscribe to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/02\/16\/bmw-alpina-has-a-new-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-16T08:38:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm\u00adafbeelding-2026-02-16-om-08.26.13.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1710\" \/>\n\t<meta property=\"og:image:height\" content=\"894\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/16\\\/bmw-alpina-has-a-new-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/16\\\/bmw-alpina-has-a-new-logo\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/2ff3ee98a47b47a64547742d0f598008\"},\"headline\":\"BMW Alpina has a new logo\",\"datePublished\":\"2026-02-16T08:38:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/16\\\/bmw-alpina-has-a-new-logo\\\/\"},\"wordCount\":457,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/16\\\/bmw-alpina-has-a-new-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Scherm%C2%ADafbeelding-2026-02-16-om-08.26.13.png?fit=1710%2C894&ssl=1\",\"articleSection\":[\"Design\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/16\\\/bmw-alpina-has-a-new-logo\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/02\\\/16\\\/bmw-alpina-has-a-new-logo\\\/\",\"name\":\"BMW Alpina has a new logo - 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