{"id":181675,"date":"2026-02-16T10:27:44","date_gmt":"2026-02-16T09:27:44","guid":{"rendered":"https:\/\/newmobility.news\/?p=181675"},"modified":"2026-02-16T10:27:44","modified_gmt":"2026-02-16T09:27:44","slug":"german-premium-brands-adjust-pricing-strategies-in-china","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/02\/16\/german-premium-brands-adjust-pricing-strategies-in-china\/","title":{"rendered":"Les marques allemandes haut de gamme adaptent leurs strat\u00e9gies de prix en Chine"},"content":{"rendered":"<p>Au d\u00e9but de l'ann\u00e9e 2026, le march\u00e9 chinois des voitures de luxe atteindra un point d'inflexion critique, car les marques europ\u00e9ennes traditionnelles de haut de gamme ont collectivement ajust\u00e9 leurs strat\u00e9gies de prix face \u00e0 l'\u00e9rosion continue des ventes sur le plus grand march\u00e9 automobile du monde, selon l'influent site web local <a href=\"https:\/\/36kr.com\/p\/3681014622219905\" target=\"_blank\" rel=\"noreferrer noopener\">36kr<\/a>.<\/p><p>Les donn\u00e9es de l'ann\u00e9e civile 2025 ont montr\u00e9 que les ventes cumul\u00e9es de BMW, Mercedes-Benz et Audi en Chine se sont consid\u00e9rablement contract\u00e9es d'une ann\u00e9e sur l'autre. Les livraisons de BMW en Chine ont chut\u00e9 d'environ 12,5 %, celles de Mercedes-Benz d'environ 19 % et celles d'Audi d'environ 5 % par rapport aux chiffres de 2024.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In early 2026, China\u2019s luxury passenger car market reached a critical inflexion point as traditional European premium brands collectively adjusted pricing strategies amid continued sales erosion in the world\u2019s largest auto market, according to the influential local website 36kr.Data from the 2025 calendar year showed that cumulative China sales for BMW, Mercedes\u2011Benz, and Audi contracted [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":181685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,77169,4],"tags":[],"class_list":["post-181675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-market","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=1562%2C862&ssl=1",1562,862,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=300%2C166&ssl=1",300,166,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=640%2C353&ssl=1",640,353,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=640%2C353&ssl=1",640,353,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=1536%2C848&ssl=1",1536,848,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=1562%2C862&ssl=1",1562,862,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=560%2C309&ssl=1",560,309,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1562%2C180&ssl=1",1562,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1562%2C180&ssl=1",1562,180,true]},"post_excerpt_stackable_v2":"<p>In early 2026, China\u2019s luxury passenger car market reached a critical inflexion point as traditional European premium brands collectively adjusted pricing strategies amid continued sales erosion in the world\u2019s largest auto market, according to the influential local website 36kr.Data from the 2025 calendar year showed that cumulative China sales for BMW, Mercedes\u2011Benz, and Audi contracted significantly year\u2011on\u2011year. BMW\u2019s China deliveries fell approximately 12.5\u202f%, Mercedes\u2011Benz dropped around 19\u202f%, and Audi\u2019s sales declined about 5\u202f% versus 2024 figures.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>German premium brands adjust pricing strategies in China - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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