{"id":183123,"date":"2026-03-19T17:13:27","date_gmt":"2026-03-19T16:13:27","guid":{"rendered":"https:\/\/newmobility.news\/?p=183123"},"modified":"2026-03-20T11:37:39","modified_gmt":"2026-03-20T10:37:39","slug":"the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/","title":{"rendered":"L'i3 enti\u00e8rement \u00e9lectrique : comment BMW va prouver que \u2018Freude am Fahren\u2019 n'est pas mort"},"content":{"rendered":"

Pour BMW, l'\u00e8re de l'\u00e9lectrique se r\u00e9sume \u00e0 une question brutale : peut-il prouver au monde qu'un v\u00e9hicule \u00e9lectrique peut toujours ressembler \u00e0 une BMW et qu'il est possible d'en faire une voiture de sport ? \u201cFreude am Fahren\u201d<\/em> n'est pas morte ? Pour y parvenir, BMW est all\u00e9 droit au but : r\u00e9inventer la s\u00e9rie 3, la voiture qui d\u00e9finit tout ce que la marque repr\u00e9sente.<\/p>

In Munich on Wednesday, the company delivered its answer \u2013 quite loudly, with the help of 4,000 employees from different departments, who worked on it and assembled in BMW's headquarters arena.<\/p>

Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand […]<\/p>\n","protected":false},"author":21,"featured_media":183126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,16,77169,9,8,6,4,17],"tags":[],"class_list":["post-183123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-market","category-opinion","category-product","category-technology","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1",2250,1500,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=2250%2C180&ssl=1",2250,180,true]},"post_excerpt_stackable_v2":"

For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand stands for.In Munich on Wednesday, the company delivered its answer \u2013 quite loudly, with the help of 4,000 employees from different departments, who worked on it and assembled in BMW’s headquarters arena.This content has been archived. Log in or Subscribe to a level that has…<\/p>\n","category_list_v2":"Europe<\/a>, Industry<\/a>, Market<\/a>, Opinion<\/a>, Product<\/a>, Technology<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nThe all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T16:13:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T10:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"The all electric i3: how BMW will prove ‘Freude am Fahren’ is not dead\",\"datePublished\":\"2026-03-19T16:13:27+00:00\",\"dateModified\":\"2026-03-20T10:37:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\"},\"wordCount\":1436,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1\",\"articleSection\":[\"Europe\",\"Industry\",\"Market\",\"Opinion\",\"Product\",\"Technology\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\",\"name\":\"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - 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