{"id":183640,"date":"2026-03-31T09:07:11","date_gmt":"2026-03-31T07:07:11","guid":{"rendered":"https:\/\/newmobility.news\/?p=183640"},"modified":"2026-04-03T08:27:04","modified_gmt":"2026-04-03T06:27:04","slug":"geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/03\/31\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\/","title":{"rendered":"Geely confie \u00e0 Volvo le soin de rem\u00e9dier aux probl\u00e8mes d'ex\u00e9cution de Lynk & Co en Europe"},"content":{"rendered":"

Volvo Cars prendra la responsabilit\u00e9 des op\u00e9rations commerciales et de marque de sa marque s\u0153ur Lynk & Co en Europe, marquant ainsi une \u00e9tape d\u00e9cisive dans la strat\u00e9gie d'acc\u00e9l\u00e9ration du groupe Geely Holding visant \u00e0 int\u00e9grer ses marques et \u00e0 s'\u00e9tendre plus efficacement sur le continent.<\/p>\n

Cette op\u00e9ration, annonc\u00e9e le 30 mars, donne \u00e0 Volvo Cars le contr\u00f4le des ventes, de la distribution et du commerce de d\u00e9tail de Lynk & Co en Europe, tandis que Geely Auto conserve la responsabilit\u00e9 du d\u00e9veloppement des produits et des op\u00e9rations mondiales. Lynk & Co reste une marque distincte au sein du groupe.<\/p>\n

Geely proc\u00e8de \u00e0 une r\u00e9organisation syst\u00e9matique<\/h4>\n

\u00c0 premi\u00e8re vue, la d\u00e9cision semble \u00eatre une \u00e9tape logique dans la transition de Lynk & Co, qui s'\u00e9loigne de son mod\u00e8le original bas\u00e9 sur l'abonnement pour se tourner vers une structure de vente au d\u00e9tail plus conventionnelle.<\/p>\n

Mais plac\u00e9 dans un contexte plus large, il r\u00e9v\u00e8le quelque chose de plus grand : Geely r\u00e9organise syst\u00e9matiquement ses op\u00e9rations europ\u00e9ennes autour de l'int\u00e9gration, de la rentabilit\u00e9 et d'un positionnement plus clair de la marque.<\/p>\n

Ce changement est devenu de plus en plus visible au cours des derni\u00e8res semaines. Geely est introduire sa marque principale en Europe<\/a> pour cibler le march\u00e9 de masse des v\u00e9hicules \u00e9lectriques et des v\u00e9hicules hybrides rechargeables, tandis que consolider les activit\u00e9s d'ing\u00e9nierie<\/a> dans le cadre d'une nouvelle structure technologique europ\u00e9enne. L'ensemble de ces mouvements montre un groupe qui aligne l'ing\u00e9nierie, la strat\u00e9gie produit et, d\u00e9sormais, la distribution.<\/p>\n

Dans ce cadre, la reprise par Volvo des op\u00e9rations commerciales de Lynk & Co est effectivement la pi\u00e8ce manquante. Pour Lynk & Co, ce changement refl\u00e8te \u00e9galement une r\u00e9alit\u00e9 plus fondamentale.<\/p>\n

Mauvais retour d'information de la part des clients<\/h4>\n

Alors que la marque est entr\u00e9e en Europe en 2020 comme un perturbateur, avec des mod\u00e8les d'abonnement, des ventes en ligne et des \u2018clubs\u2019 urbains, son ex\u00e9cution s'est av\u00e9r\u00e9e bien plus difficile que son concept.<\/p>\n

Les r\u00e9actions des clients \u00e0 travers l'Europe font syst\u00e9matiquement \u00e9tat de difficult\u00e9s li\u00e9es non pas aux voitures elles-m\u00eames, mais \u00e0 l'\u00e9cosyst\u00e8me qui les entoure. Sur le site Trustpilot<\/span><\/span>, Lynk & Co est tr\u00e8s mal not\u00e9, entre 1,3 et 1,5 sur 5, avec une grande majorit\u00e9 d'avis \u00e0 une \u00e9toile.<\/p>\n

Les plaintes r\u00e9currentes font \u00e9tat d'une \u201cgestion incomp\u00e9tente des abonnements\u201d, d'une mauvaise communication, d'une facturation tardive, de frais peu clairs et d'erreurs administratives. Certains utilisateurs signalent que les voitures se perdent effectivement dans les processus administratifs ou manquent de visibilit\u00e9 pendant l'entretien, tandis que d'autres citent les r\u00e9ponses incoh\u00e9rentes ou lentes de l'assistance \u00e0 la client\u00e8le.<\/p>\n

Cet \u00e9cart d'ex\u00e9cution semble \u00e9galement avoir \u00e9volu\u00e9. Les premiers utilisateurs sur des march\u00e9s tels que la Belgique - comme nous l'\u00e9tions nous-m\u00eames - ont d'abord b\u00e9n\u00e9fici\u00e9 d'une approche relativement r\u00e9active, ax\u00e9e sur la communaut\u00e9 et \u00e9troitement align\u00e9e sur la vision initiale de la marque sous la direction du PDG de l'\u00e9poque, le Alain Visser<\/span><\/span>.<\/p>\n

Apr\u00e8s son d\u00e9part en 2024, certains utilisateurs et communaut\u00e9s en ligne ont toutefois signal\u00e9 une baisse per\u00e7ue de la coh\u00e9rence du service et du suivi administratif.<\/p>\n

Des difficult\u00e9s \u00e0 suivre le rythme<\/h4>\n

Bien que ce retour d'information reste anecdotique plut\u00f4t que formellement document\u00e9, il renforce une tendance plus large. Alors que Lynk & Co tentait de s'\u00e9tendre au-del\u00e0 de sa base d'utilisateurs initiaux, sa structure op\u00e9rationnelle a eu du mal \u00e0 suivre le rythme.<\/p>\n

En bref, le principal goulet d'\u00e9tranglement de Lynk & Co en Europe n'\u00e9tait pas le produit, \u00e9troitement li\u00e9 \u00e0 la technologie Volvo, mais l'absence d'une infrastructure commerciale et d'apr\u00e8s-vente mature capable de soutenir l'\u00e9chelle. C'est pr\u00e9cis\u00e9ment ce que la nouvelle structure vise \u00e0 corriger.<\/p>\n

En se connectant au r\u00e9seau de concessionnaires et de services Volvo, Lynk & Co b\u00e9n\u00e9ficie d'un acc\u00e8s imm\u00e9diat \u00e0 un r\u00e9seau de distribution structur\u00e9 et \u00e0 un syst\u00e8me d'apr\u00e8s-vente \u00e9prouv\u00e9. Cela devrait non seulement am\u00e9liorer l'exp\u00e9rience des clients, mais aussi r\u00e9soudre les incoh\u00e9rences op\u00e9rationnelles qui ont accompagn\u00e9 son d\u00e9ploiement rapide en Europe.<\/p>\n

Volvo vise une client\u00e8le plus large<\/h4>\n

Pour Volvo, les avantages sont tout aussi tangibles. La soci\u00e9t\u00e9 peut augmenter la fr\u00e9quentation des salles d'exposition et l'utilisation des ateliers tout en ciblant une client\u00e8le plus large, sans pour autant diluer son propre positionnement haut de gamme. Officiellement, Volvo souligne que les deux marques s'adressent \u00e0 des segments diff\u00e9rents et qu'elles sont compl\u00e9mentaires plut\u00f4t que concurrentes.<\/p>\n

Au niveau du groupe, cependant, la strat\u00e9gie est encore plus claire. Geely s'\u00e9loigne d'un ensemble de marques semi-ind\u00e9pendantes pour se rapprocher d'un \u00e9cosyst\u00e8me coordonn\u00e9.<\/p>\n

Le retour de la marque Geely elle-m\u00eame la positionne comme un acteur de volume orient\u00e9 vers la valeur. Lynk & Co se situe entre les deux, en tant que marque quasi premium ax\u00e9e sur le style de vie, tandis que Volvo reste le pilier haut de gamme \u00e9tabli. D'autres marques, comme Zeekr, montent encore en gamme.<\/p>\n

Cette structure en couches ne fonctionne que si les chevauchements internes sont r\u00e9duits au minimum et si les ressources sont partag\u00e9es efficacement. C'est pr\u00e9cis\u00e9ment ce que Geely est en train de mettre en \u0153uvre en int\u00e9grant l'ing\u00e9nierie, en alignant les strat\u00e9gies de produits et en consolidant la distribution par l'interm\u00e9diaire de Volvo.<\/p>\n

Et ce qui est peut-\u00eatre le plus important, c'est que Geely a identifi\u00e9 les points les plus probl\u00e9matiques de Lynk & Co et utilise maintenant Volvo pour y rem\u00e9dier.<\/p>","protected":false},"excerpt":{"rendered":"

Volvo Cars will take responsibility for the commercial and brand operations of its sister-brand Lynk & Co in Europe, marking a decisive step in Geely Holding Group\u2019s accelerating strategy to integrate its brands and scale more efficiently on the continent. The move, announced on March 30, gives Volvo Cars control over Lynk & Co\u2019s European […]<\/p>\n","protected":false},"author":21,"featured_media":183643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[77170,77160,28,77169,9,77151,75415,4,17],"tags":[],"class_list":["post-183640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-china","category-europe","category-market","category-opinion","category-services","category-sharing","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?fit=1536%2C1024&ssl=1",1536,1024,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?fit=1536%2C1024&ssl=1",1536,1024,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png?resize=1536%2C180&ssl=1",1536,180,true]},"post_excerpt_stackable_v2":"

Volvo Cars will take responsibility for the commercial and brand operations of its sister-brand Lynk & Co in Europe, marking a decisive step in Geely Holding Group\u2019s accelerating strategy to integrate its brands and scale more efficiently on the continent. The move, announced on March 30, gives Volvo Cars control over Lynk & Co\u2019s European sales, distribution, and retail footprint, while Geely Auto retains responsibility for product development and global operations. Lynk & Co itself remains a distinct brand within the group. Geely is systematically reorganizing At first glance, the decision appears to be a logical next step in Lynk…<\/p>\n","category_list_v2":"Belgium<\/a>, China<\/a>, Europe<\/a>, Market<\/a>, Opinion<\/a>, Services<\/a>, Sharing<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nGeely puts Volvo in charge to fix Lynk & Co\u2019s troubled European execution - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/03\/31\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geely puts Volvo in charge to fix Lynk & Co\u2019s troubled European execution - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Volvo Cars will take responsibility for the commercial and brand operations of its sister-brand Lynk & Co in Europe, marking a decisive step in Geely Holding Group\u2019s accelerating strategy to integrate its brands and scale more efficiently on the continent. The move, announced on March 30, gives Volvo Cars control over Lynk & Co\u2019s European […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/03\/31\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T07:07:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T06:27:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/03\/Lynk-lineup.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/31\\\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/31\\\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"Geely puts Volvo in charge to fix Lynk & Co\u2019s troubled European execution\",\"datePublished\":\"2026-03-31T07:07:11+00:00\",\"dateModified\":\"2026-04-03T06:27:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/31\\\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\\\/\"},\"wordCount\":704,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/31\\\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Lynk-lineup.png?fit=1536%2C1024&ssl=1\",\"articleSection\":[\"Belgium\",\"China\",\"Europe\",\"Market\",\"Opinion\",\"Services\",\"Sharing\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/31\\\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/31\\\/geely-puts-volvo-in-charge-to-fix-lynk-cos-troubled-european-execution\\\/\",\"name\":\"Geely puts Volvo in charge to fix Lynk & Co\u2019s troubled European execution - 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