importateur officiel de Mitsubishi Fuso Truck and Bus Corporation<\/a> aux Pays-Bas, compl\u00e9tant ainsi sa couverture de l'ensemble du Benelux.<\/p>\nL'entreprise \u00e9tend ainsi sa pr\u00e9sence en Belgique et au Luxembourg et franchit une \u00e9tape importante dans sa strat\u00e9gie d'expansion de ses activit\u00e9s dans le domaine des v\u00e9hicules utilitaires dans la r\u00e9gion.<\/p>\n
Succ\u00e9der \u00e0 Siegfried Van Brabant<\/h4>\n
M. Roosen succ\u00e8de \u00e0 M. Siegfried Van Brabandt, un dirigeant chevronn\u00e9 du secteur des v\u00e9hicules utilitaires qui a plus de vingt ans d'exp\u00e9rience dans le secteur automobile.<\/p>\n
M. Van Brabandt a commenc\u00e9 sa carri\u00e8re chez Ford Credit avant de passer \u00e0 l'industrie du camion au sein du groupe Volvo, o\u00f9 il a occup\u00e9 plusieurs postes de direction, notamment des postes de directeur des ventes chez Renault Trucks et Volvo Trucks au Benelux. Il est ensuite devenu directeur g\u00e9n\u00e9ral de Renault Trucks Belux, apr\u00e8s avoir \u00e9t\u00e9 directeur des ventes de v\u00e9hicules et du marketing chez Volvo Trucks Belux.<\/p>\n
Sous la direction de M. Van Brabandt, Beherman Motors a renforc\u00e9 sa position d'importateur et de distributeur de v\u00e9hicules utilitaires l\u00e9gers et moyens, tout en jetant les bases de son expansion dans le domaine de la mobilit\u00e9 \u00e9lectrique, notamment avec l'introduction de Farizon dans la r\u00e9gion.<\/p>\n
Le nouveau PDG apporte une vaste exp\u00e9rience du secteur de la distribution automobile. Plus r\u00e9cemment, Roosen a occup\u00e9 le poste de PDG d'Inchcape Belux de 2019 \u00e0 2024, supervisant le d\u00e9veloppement de grandes marques telles que Toyota, Lexus et BYD.<\/p>\n
\u00c0 ce titre, il \u00e9tait responsable de la gestion des op\u00e9rations de distribution nationale, des r\u00e9seaux de concessionnaires et du positionnement de la marque en Belgique et au Luxembourg, ce qui lui a permis de se familiariser avec les mod\u00e8les commerciaux traditionnels de l'industrie automobile et avec l'\u00e9volution rapide du secteur des v\u00e9hicules \u00e9lectriques.<\/p>\n
Signer avec BYD<\/h4>\n
Chez Inchcape, il a \u00e9galement travaill\u00e9 avec des acteurs \u00e9mergents du secteur des v\u00e9hicules \u00e9lectriques tels que BYD, ce qui lui a permis d'acqu\u00e9rir une exp\u00e9rience de premi\u00e8re main dans l'introduction de nouvelles marques de mobilit\u00e9 sur le march\u00e9 europ\u00e9en, une expertise qui correspond parfaitement aux ambitions actuelles de Beherman Motors.<\/p>\n
Chez Beherman, M. Roosen devrait se concentrer sur l'expansion des activit\u00e9s de l'entreprise au Benelux et sur le renforcement de son portefeuille de marques de v\u00e9hicules utilitaires, notamment FUSO, Farizon et Piaggio Commercial.<\/p>\n
L'un des piliers de son mandat sera d'acc\u00e9l\u00e9rer la transition vers des solutions de mobilit\u00e9 durables et enti\u00e8rement \u00e9lectriques pour les clients professionnels, un segment qui gagne rapidement en importance dans un contexte de durcissement des r\u00e9glementations en mati\u00e8re d'\u00e9missions et d'une demande croissante de logistique sans \u00e9missions.<\/p>\n
Un changement strat\u00e9gique plus large<\/h4>\n
Ce changement de direction refl\u00e8te un changement strat\u00e9gique plus large au sein de Beherman Motors. Alors que le mandat de M. Van Brabandt a \u00e9t\u00e9 caract\u00e9ris\u00e9 par la mise en place et la structuration de l'organisation, y compris le d\u00e9ploiement de nouvelles marques et de nouveaux r\u00e9seaux, la nomination de M. Roosen marque une \u00e9volution vers l'intensification des op\u00e9rations et la stimulation de la croissance commerciale.<\/p>\n
\u201cJe me r\u00e9jouis de pouvoir continuer \u00e0 construire sur les bases solides qui ont \u00e9t\u00e9 pos\u00e9es ces derni\u00e8res ann\u00e9es\u201d, a d\u00e9clar\u00e9 M. Roosen dans un communiqu\u00e9, soulignant l'ambition de l'entreprise de renforcer sa position sur le march\u00e9 du Benelux et de soutenir les clients dans leur transition vers une mobilit\u00e9 durable.<\/p>\n
Beherman Motors, dont le si\u00e8ge se trouve \u00e0 Bornem, en Belgique, et qui a des activit\u00e9s aux Pays-Bas, poss\u00e8de pr\u00e8s d'un si\u00e8cle d'exp\u00e9rience dans la distribution automobile. Avec M. Roosen \u00e0 sa t\u00eate, l'entreprise entre dans une nouvelle phase ax\u00e9e sur la croissance, l'\u00e9lectrification et la consolidation de son r\u00f4le en tant que partenaire cl\u00e9 de la mobilit\u00e9 professionnelle dans la r\u00e9gion.<\/p>","protected":false},"excerpt":{"rendered":"
Beherman Motors has appointed Michael Roosen as its new Chief Executive Officer, bringing in a seasoned automotive executive who is making the move from Inchcape Belux, where he was CEO from 2019\u00a0 to 2024. Roosen is to lead the Benelux importer and distributor into its next growth phase. No coincidence, just as the company expands […]<\/p>\n","protected":false},"author":21,"featured_media":183748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,32,4,61,17],"tags":[],"class_list":["post-183743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-portrait","category-top-stories-today","category-transport","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=2560%2C1724&ssl=1",2560,1724,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=300%2C202&ssl=1",300,202,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=640%2C431&ssl=1",640,431,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=640%2C431&ssl=1",640,431,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=1536%2C1035&ssl=1",1536,1035,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=2048%2C1379&ssl=1",2048,1379,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=560%2C377&ssl=1",560,377,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"
Beherman Motors has appointed Michael Roosen as its new Chief Executive Officer, bringing in a seasoned automotive executive who is making the move from Inchcape Belux, where he was CEO from 2019\u00a0 to 2024. Roosen is to lead the Benelux importer and distributor into its next growth phase. No coincidence, just as the company expands its footprint in the Netherlands. Only days earlier, Beherman Motors was appointed as the official importer of Mitsubishi Fuso Truck and Bus Corporation vehicles in the Netherlands, completing its coverage of the entire Benelux region. The move extends its existing role in Belgium and Luxembourg…<\/p>\n","category_list_v2":"Belgium<\/a>, Portrait<\/a>, Top Stories Today<\/a>, Transport<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nFrom Inchcape to Beherman: Roosen takes wheel at Benelux importer - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/04\/01\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Inchcape to Beherman: Roosen takes wheel at Benelux importer - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Beherman Motors has appointed Michael Roosen as its new Chief Executive Officer, bringing in a seasoned automotive executive who is making the move from Inchcape Belux, where he was CEO from 2019\u00a0 to 2024. Roosen is to lead the Benelux importer and distributor into its next growth phase. No coincidence, just as the company expands […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/04\/01\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T07:50:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T06:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-01-om-09.43.24-1024x690.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/01\\\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/01\\\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"From Inchcape to Beherman: Roosen takes wheel at Benelux importer\",\"datePublished\":\"2026-04-01T07:50:21+00:00\",\"dateModified\":\"2026-04-03T06:26:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/01\\\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\\\/\"},\"wordCount\":576,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/01\\\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=2560%2C1724&ssl=1\",\"articleSection\":[\"Belgium\",\"Portrait\",\"Top Stories Today\",\"Transport\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/01\\\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/01\\\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\\\/\",\"name\":\"From Inchcape to Beherman: Roosen takes wheel at Benelux importer - 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