{"id":184629,"date":"2026-04-15T12:25:19","date_gmt":"2026-04-15T10:25:19","guid":{"rendered":"https:\/\/newmobility.news\/?p=184629"},"modified":"2026-04-15T11:27:15","modified_gmt":"2026-04-15T09:27:15","slug":"renault-sketches-its-ev-future-with-joshua-vides-twingo","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/04\/15\/renault-sketches-its-ev-future-with-joshua-vides-twingo\/","title":{"rendered":"Renault esquisse son avenir en mati\u00e8re de VE avec la Twingo de Joshua Vides"},"content":{"rendered":"

Ce n'est pas la premi\u00e8re fois que Renault se tourne vers l'art contemporain pour encadrer son avenir. A l'heure de la mobilit\u00e9 \u00e9lectrique, Renault confie les cl\u00e9s de sa future Twingo E-Tech Electric \u00e0 l'artiste Joshua Vides, bas\u00e9 \u00e0 Los Angeles.<\/p>\n

Le r\u00e9sultat est une r\u00e9interpr\u00e9tation saisissante, en noir et blanc, de la voiture urbaine compacte, qui semble tout droit sortie d'un carnet de croquis. Aplatie en une illusion bidimensionnelle gr\u00e2ce \u00e0 la technique \u2019Reality to Idea\u201c (RTI), signature du Vides.<\/p>\n

Lien unique<\/h4>\n

\u00c0 premi\u00e8re vue, cette collaboration peut ressembler \u00e0 un autre exercice de marketing destin\u00e9 \u00e0 attirer l'attention des m\u00e9dias sociaux. Mais dans le cas de Renault, elle refl\u00e8te un lien ancien et assez unique entre l'art, le design et la production industrielle.<\/p>\n

D\u00e8s 1967, la compagnie a invit\u00e9 des artistes contemporains tels que Victor Vasarely<\/span><\/span>, Jean Dubuffet<\/span><\/span>, et Jean Tinguely<\/span><\/span> dans ses usines pour travailler avec les ing\u00e9nieurs - non pas pour d\u00e9corer les voitures, mais pour s'engager dans le processus industriel lui-m\u00eame. Cet \u00e9change a contribu\u00e9 \u00e0 fa\u00e7onner la culture cr\u00e9ative de Renault et continue d'\u00e9tayer l'utilisation de l'art par la marque aujourd'hui.<\/p>\n

Le projet Twingo est moins un coup isol\u00e9 que le dernier chapitre d'une strat\u00e9gie qui n'a cess\u00e9 de faire appel \u00e0 des artistes pour repenser la fa\u00e7on dont les voitures sont per\u00e7ues.<\/p>\n

Le Vides est connu pour transformer des objets du monde r\u00e9el - allant de baskets \u00e0 des voitures enti\u00e8res - en rendus graphiques, semblables \u00e0 des bandes dessin\u00e9es, en les recouvrant de blanc et en soulignant chaque contour par des lignes noires audacieuses.<\/p>\n

Conventions de freinage<\/h4>\n

Cette technique brouille d\u00e9lib\u00e9r\u00e9ment la fronti\u00e8re entre l'objet et le concept, faisant appara\u00eetre les formes tridimensionnelles comme plates et sch\u00e9matiques. Appliqu\u00e9e \u00e0 la nouvelle Twingo, elle cr\u00e9e un paradoxe visuel : un v\u00e9hicule \u00e9lectrique enti\u00e8rement fonctionnel pr\u00e9sent\u00e9 comme s'il en \u00e9tait encore \u00e0 sa premi\u00e8re phase de conception.<\/p>\n

Ce revirement conceptuel est en parfaite ad\u00e9quation avec le r\u00f4le que la Twingo a toujours jou\u00e9 dans le portefeuille de Renault. Lorsque le mod\u00e8le original a fait ses d\u00e9buts en 1993, il a rompu avec les conventions gr\u00e2ce \u00e0 son design minimaliste, son \u201cvisage\u201d arrondi et ses proportions presque caricaturales.<\/p>\n

Elle a \u00e9t\u00e9 con\u00e7ue comme une simplification radicale de l'automobile : accessible, urbaine et \u00e9motionnellement engageante. Le successeur \u00e9lectrique vise \u00e0 faire revivre cette philosophie dans un nouveau contexte, en ciblant l'accessibilit\u00e9 dans le segment d'entr\u00e9e de gamme des VE tout en mettant l'accent sur la clart\u00e9 et le caract\u00e8re du design.<\/p>\n

En invitant le Vides \u00e0 r\u00e9interpr\u00e9ter la voiture, Renault visualise efficacement cette philosophie. L'artiste r\u00e9duit le v\u00e9hicule \u00e0 son essence visuelle, faisant ainsi \u00e9cho \u00e0 l'ambition de la marque de r\u00e9duire la complexit\u00e9, tant au niveau du design que de la mobilit\u00e9. Le message est subtil mais clair : il ne s'agit pas d'une voiture \u00e9lectrique de plus, mais d'une remise en question de ce que devrait \u00eatre une voiture \u00e0 son niveau le plus fondamental.<\/p>\n

Contraste avec les constructeurs de voitures haut de gamme<\/h4>\n

La strat\u00e9gie de Renault se distingue de celle des constructeurs haut de gamme. Chez BMW, les collaborations artistiques prennent depuis longtemps la forme du programme Art Car.<\/p>\n

Des personnalit\u00e9s telles qu'Andy Warhol et Jeff Koons ont transform\u00e9 des mod\u00e8les performants en toiles roulantes. L'accent est mis sur l'exclusivit\u00e9 et la collectionnabilit\u00e9, positionnant la voiture comme un objet digne d'un mus\u00e9e.<\/p>\n

Porsche, quant \u00e0 elle, a tendance \u00e0 utiliser l'art pour renforcer la mythologie de sa marque, souvent centr\u00e9e sur le design durable de la 911. Les collaborations sont g\u00e9n\u00e9ralement raffin\u00e9es et ax\u00e9es sur le patrimoine, soulignant l'intemporalit\u00e9 et la pr\u00e9cision plut\u00f4t que l'exp\u00e9rimentation ou l'accessibilit\u00e9.<\/p>\n

\"\"<\/p>\n

L'approche de Renault va dans une direction diff\u00e9rente. Au lieu d'\u00e9lever la voiture au rang d'objet d'art ou de luxe, elle utilise des interventions artistiques pour rendre ses v\u00e9hicules plus compr\u00e9hensibles et pour mettre en \u00e9vidence leur logique de conception sous-jacente.<\/p>\n

Dans le cas de la Twingo, le traitement graphique du Vides n'ajoute pas tant de couches de signification qu'il n'en supprime, r\u00e9duisant la voiture \u00e0 ses lignes et \u00e0 ses proportions les plus reconnaissables.<\/p>","protected":false},"excerpt":{"rendered":"

It’s not the first time Renault has turned to contemporary art to frame its future. In these electric mobility times, Renault hands over the keys to its upcoming Twingo E-Tech Electric to Los Angeles-based artist Joshua Vides. The result is a striking, black-and-white reinterpretation of the compact city car that looks as if it has […]<\/p>\n","protected":false},"author":21,"featured_media":184630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77216,4],"tags":[],"class_list":["post-184629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=2000%2C1335&ssl=1",2000,1335,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=640%2C428&ssl=1",640,428,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=1536%2C1025&ssl=1",1536,1025,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=2000%2C1335&ssl=1",2000,1335,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=560%2C374&ssl=1",560,374,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=2000%2C180&ssl=1",2000,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?resize=2000%2C180&ssl=1",2000,180,true]},"post_excerpt_stackable_v2":"

It’s not the first time Renault has turned to contemporary art to frame its future. In these electric mobility times, Renault hands over the keys to its upcoming Twingo E-Tech Electric to Los Angeles-based artist Joshua Vides. The result is a striking, black-and-white reinterpretation of the compact city car that looks as if it has stepped straight out of a sketchbook. Flattened into a two-dimensional illusion through Vides\u2019 signature \u201cReality to Idea\u201d (RTI) technique. Unique link At first glance, the collaboration may seem like another marketing exercise designed for social media traction. But in Renault\u2019s case, it reflects a long-standing…<\/p>\n","category_list_v2":"Art<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nRenault sketches its EV future with Joshua Vides\u2019 Twingo - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/04\/15\/renault-sketches-its-ev-future-with-joshua-vides-twingo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault sketches its EV future with Joshua Vides\u2019 Twingo - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"It’s not the first time Renault has turned to contemporary art to frame its future. In these electric mobility times, Renault hands over the keys to its upcoming Twingo E-Tech Electric to Los Angeles-based artist Joshua Vides. The result is a striking, black-and-white reinterpretation of the compact city car that looks as if it has […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/04\/15\/renault-sketches-its-ev-future-with-joshua-vides-twingo\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T10:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=2000%2C1335&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/15\\\/renault-sketches-its-ev-future-with-joshua-vides-twingo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/15\\\/renault-sketches-its-ev-future-with-joshua-vides-twingo\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"Renault sketches its EV future with Joshua Vides\u2019 Twingo\",\"datePublished\":\"2026-04-15T10:25:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/15\\\/renault-sketches-its-ev-future-with-joshua-vides-twingo\\\/\"},\"wordCount\":580,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/15\\\/renault-sketches-its-ev-future-with-joshua-vides-twingo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Renault-x-Joshua-Vides-Twingo-E-Tech-electric.jpg?fit=2000%2C1335&ssl=1\",\"articleSection\":[\"Art\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/15\\\/renault-sketches-its-ev-future-with-joshua-vides-twingo\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/15\\\/renault-sketches-its-ev-future-with-joshua-vides-twingo\\\/\",\"name\":\"Renault sketches its EV future with Joshua Vides\u2019 Twingo - 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