{"id":184812,"date":"2026-04-17T12:15:53","date_gmt":"2026-04-17T10:15:53","guid":{"rendered":"https:\/\/newmobility.news\/?p=184812"},"modified":"2026-04-17T11:06:07","modified_gmt":"2026-04-17T09:06:07","slug":"belgiums-car-market-private-buyers-are-back","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/04\/17\/belgiums-car-market-private-buyers-are-back\/","title":{"rendered":"March\u00e9 automobile belge : les acheteurs priv\u00e9s sont de retour"},"content":{"rendered":"

L'analyse par Mobia du premier trimestre des immatriculations de voitures en Belgique met en \u00e9vidence un changement structurel qui va au-del\u00e0 des fluctuations mensuelles : l'acheteur priv\u00e9 - et Tesla - a retrouv\u00e9 sa place sur le march\u00e9 automobile. Les voitures \u00e9lectriques gagnent lentement du terrain sur le march\u00e9 de l'occasion, mais un effet de flamb\u00e9e des prix du p\u00e9trole n'a pas encore \u00e9t\u00e9 clairement observ\u00e9.<\/p>\n

Le march\u00e9 automobile belge est entr\u00e9 dans une nouvelle phase au premier trimestre 2026. Trois tendances structurelles se dessinent : les acheteurs priv\u00e9s reviennent sur le march\u00e9 des voitures neuves \u00e0 un rythme in\u00e9gal\u00e9 depuis des ann\u00e9es, l'\u00e9lectrification de ce march\u00e9 est entr\u00e9e dans une phase de consolidation, et le segment des voitures d'occasion devient tranquillement le principal canal pour les v\u00e9hicules \u00e9lectriques achet\u00e9s par des particuliers.<\/p>\n

Flottes satur\u00e9es<\/h4>\n

Le chiffre cl\u00e9 des donn\u00e9es du premier trimestre de Febiacs ? Les particuliers ont repr\u00e9sent\u00e9 48,8% des immatriculations de voitures neuves, soit une hausse de 7,1% par rapport \u00e0 l'ann\u00e9e 2025 (41,7%). Le segment professionnel, qui a longtemps domin\u00e9, est tomb\u00e9 \u00e0 51,2% (58,3% l'ann\u00e9e derni\u00e8re).<\/p>\n

Deux forces convergentes expliquent cette \u00e9volution. D'une part, le march\u00e9 assiste \u00e0 une normalisation progressive des achats priv\u00e9s apr\u00e8s plusieurs ann\u00e9es turbulentes marqu\u00e9es par l'inflation, les ruptures d'approvisionnement et le changement des r\u00e8gles fiscales. D'autre part, les flottes sont confront\u00e9es \u00e0 la saturation.<\/p>\n

En pr\u00e9vision du remaniement du syst\u00e8me fiscal, qui est entr\u00e9 en vigueur au d\u00e9but de l'ann\u00e9e, le segment professionnel a \u00e9t\u00e9 largement renouvel\u00e9 au cours des derni\u00e8res ann\u00e9es. Ces voitures ne doivent pas encore \u00eatre remplac\u00e9es.<\/p>\n

Deux march\u00e9s, deux motorisations<\/h4>\n

Mais, comme d'habitude, ce qui diff\u00e9rencie les acheteurs priv\u00e9s et professionnels, c'est ce qu'ils ach\u00e8tent r\u00e9ellement. Les v\u00e9hicules enti\u00e8rement \u00e9lectriques dominent les achats des flottes, repr\u00e9sentant 59,5% de toutes les immatriculations professionnelles, l'essence \u00e9tant rel\u00e9gu\u00e9e \u00e0 un r\u00f4le de soutien (26,9%) et les hybrides - qu'ils soient rechargeables ou conventionnels - servant d'options de transition.<\/p>\n

Le march\u00e9 priv\u00e9 est tout \u00e0 fait diff\u00e9rent. L'essence repr\u00e9sente 62,81 % des immatriculations priv\u00e9es de voitures neuves. Les hybrides non rechargeables (HEV) sont devenus l'alternative \u00e9lectrifi\u00e9e pr\u00e9f\u00e9r\u00e9e, repr\u00e9sentant 20,3% des ventes priv\u00e9es. Les voitures enti\u00e8rement \u00e9lectriques \u00e0 batterie ne repr\u00e9sentent que 8,7% des achats des particuliers. Le contraste reste saisissant, et il est directement li\u00e9 \u00e0 l'accessibilit\u00e9 financi\u00e8re et au pragmatisme.<\/p>\n

VE d'occasion : le prochain chapitre ?<\/h4>\n

Dans le sillage de la crise \u00e9nerg\u00e9tique, il est particuli\u00e8rement int\u00e9ressant de se pencher sur le march\u00e9 de l'occasion pour les v\u00e9hicules \u00e9lectriques, o\u00f9 le prix est un obstacle beaucoup moins important mais o\u00f9 les co\u00fbts d'utilisation favorables sont attrayants dans un contexte de prix \u00e9lev\u00e9s des carburants.<\/p>\n

Avec 9 997 unit\u00e9s vendues au cours du premier trimestre, leur volume a augment\u00e9 (de mani\u00e8re spectaculaire) de 38,9% en glissement annuel. Toutefois, leur part de march\u00e9 globale reste modeste, \u00e0 5,5% (contre 4,6%).<\/p>\n

Contrairement aux Pays-Bas, o\u00f9 l'int\u00e9r\u00eat des acheteurs priv\u00e9s pour les BEV a grimp\u00e9 de 50% en raison de la crise iranienne, l'effet reste beaucoup plus latent, tandis que le profil des acheteurs de VE d'occasion est sensiblement diff\u00e9rent en Belgique. Le march\u00e9 est presque \u00e9galement r\u00e9parti entre les acheteurs priv\u00e9s (45%) et les entreprises (55%).<\/p>\n

Rappelons que, toutes motorisations confondues, 90,7% des achats de voitures d'occasion sont effectu\u00e9s par des particuliers. Le contraste montre que les batteries ont encore un long chemin \u00e0 parcourir. En ce qui concerne les r\u00e9gions, c'est \u00e0 Bruxelles que les ventes de BEV d'occasion ont augment\u00e9 le plus rapidement (56,7%). Mobia d\u00e9crit n\u00e9anmoins le segment des v\u00e9hicules d'occasion comme \u201cle prochain moteur de la transition verte\u201d.\u201d<\/p>\n

Tesla r\u00e8gne<\/h4>\n

Sur l'ensemble du march\u00e9 des voitures neuves, les groupes motopropulseurs \u00e9lectrifi\u00e9s (HEV, PHEV et BEV combin\u00e9s) ont enregistr\u00e9 une l\u00e9g\u00e8re baisse de 2,9 points de pourcentage (par rapport aux chiffres de l'ann\u00e9e 2025), la part du BEV restant stable \u00e0 34,7%.<\/p>\n

Le plus grand perdant est l'hybride rechargeable. La part des PHEV est tomb\u00e9e \u00e0 seulement 5,8%, poursuivant un d\u00e9clin qui a commenc\u00e9 lorsque les incitations fiscales pour les PHEV des voitures d'entreprise ont \u00e9t\u00e9 renforc\u00e9es. Le diesel a poursuivi son \u00e9rosion structurelle, s'\u00e9tablissant d\u00e9sormais \u00e0 2,3%.<\/p>\n

En ce qui concerne les mod\u00e8les de voitures, la BMW X1 reste la grande gagnante, toutes motorisations confondues, avec 4 341 unit\u00e9s. C'est \u00e9galement le premier mod\u00e8le sur le march\u00e9 professionnel. La Dacia Sandero suit en deuxi\u00e8me position (2 840 unit\u00e9s), mais est en t\u00eate sur le march\u00e9 priv\u00e9. Le Volkswagen T-Roc occupe la troisi\u00e8me place au classement g\u00e9n\u00e9ral.<\/p>\n

En ce qui concerne les voitures \u00e9lectriques, toute honte de Tesla concernant les controverses politiques d'Elon Musk s'est clairement \u00e9tiol\u00e9e. La Model Y s'est vendue \u00e0 557 unit\u00e9s de plus que la BMW iX1 au cours du premier trimestre 2026. Toujours sur le march\u00e9 de l'occasion, Tesla occupe les premi\u00e8res places du palmar\u00e8s des ventes avec la Model 3 et la Model Y.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Mobia\u2019s analysis of the first quarter of car registrations in Belgium points to a structural shift that goes beyond monthly fluctuations: the private buyer \u2013 and Tesla \u2013 has found its way back to the car market. Electric cars are slowly gaining traction in the second-hand market, but an oil price spike effect has not […]<\/p>\n","protected":false},"author":715,"featured_media":184814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,77169,7,4],"tags":[],"class_list":["post-184812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-market","category-mobility","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=2560%2C1708&ssl=1",2560,1708,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=1536%2C1025&ssl=1",1536,1025,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=2048%2C1366&ssl=1",2048,1366,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=560%2C374&ssl=1",560,374,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

Mobia\u2019s analysis of the first quarter of car registrations in Belgium points to a structural shift that goes beyond monthly fluctuations: the private buyer \u2013 and Tesla \u2013 has found its way back to the car market. Electric cars are slowly gaining traction in the second-hand market, but an oil price spike effect has not yet been clearly observed. The Belgian automotive market entered a new phase in the first quarter of 2026. Three structural trends define the picture: private buyers are returning to the new-car market at a pace not seen in years, the electrification of that market has…<\/p>\n","category_list_v2":"Belgium<\/a>, Market<\/a>, Mobility<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nBelgium's car market: private buyers are back - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/04\/17\/belgiums-car-market-private-buyers-are-back\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belgium's car market: private buyers are back - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Mobia\u2019s analysis of the first quarter of car registrations in Belgium points to a structural shift that goes beyond monthly fluctuations: the private buyer \u2013 and Tesla \u2013 has found its way back to the car market. Electric cars are slowly gaining traction in the second-hand market, but an oil price spike effect has not […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/04\/17\/belgiums-car-market-private-buyers-are-back\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T10:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=2560%2C1708&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/17\\\/belgiums-car-market-private-buyers-are-back\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/17\\\/belgiums-car-market-private-buyers-are-back\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/4f0a0e407f0ee24ec763e67b0a5840a5\"},\"headline\":\"Belgium’s car market: private buyers are back\",\"datePublished\":\"2026-04-17T10:15:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/17\\\/belgiums-car-market-private-buyers-are-back\\\/\"},\"wordCount\":665,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/17\\\/belgiums-car-market-private-buyers-are-back\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/P90465574_highRes_the-all-new-bmw-x1-x-scaled.jpg?fit=2560%2C1708&ssl=1\",\"articleSection\":[\"Belgium\",\"Market\",\"Mobility\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/17\\\/belgiums-car-market-private-buyers-are-back\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/04\\\/17\\\/belgiums-car-market-private-buyers-are-back\\\/\",\"name\":\"Belgium's car market: private buyers are back - 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