a baiss\u00e9 de 15,4% en 2025<\/a>. Sur le plus grand march\u00e9 automobile du monde, que Volkswagen a contribu\u00e9 \u00e0 construire et sur lequel il a r\u00e9gn\u00e9 \u00e0 une \u00e9poque, le terrain est perdu \u00e0 une vitesse qu'il convient de freiner. Lorsque le salon de l'automobile de P\u00e9kin 2026 ouvrira ses portes, il ne s'agira pas d'un exercice de marketing pour Volkswagen, mais d'une lutte pour le prix. Voici les concepts qui marqueront cette occasion.<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09-rear.png?resize=640%2C427&ssl=1\")
<\/p>\n
Le vaisseau amiral : ID. Unyx 09<\/h4>\n
La plus frappante de ce trio est l'ID. Unyx 09, une berline \u00e9lectrique de grande taille d\u00e9passant les cinq m\u00e8tres. Elle est d\u00e9velopp\u00e9e par Volkswagen Anhui, la coentreprise fond\u00e9e \u00e0 l'origine avec JAC, l'ancien partenaire de fabrication de Nio. L'Unyx 09 est la suite directe de l'ID. Unyx 08. Il est donc \u00e9quip\u00e9 de la technologie issue du partenariat local avec Xpeng, ce qui est particuli\u00e8rement important pour le logiciel et l'exp\u00e9rience utilisateur.<\/p>\n
Le design a une assurance sculpt\u00e9e que les anciens mod\u00e8les VW ID n'avaient pas. Regardez la ligne de toit longue et inclin\u00e9e, avec, bien s\u00fbr, des badges \u00e9clair\u00e9s. Des bandes de carrosserie noires s'\u00e9tendent des ailes avant aux porti\u00e8res, allongeant la silhouette que les acheteurs chinois de produits haut de gamme sont en droit d'attendre.\u00a0<\/span><\/p>\nTechniquement, cette berline devrait h\u00e9riter de l'architecture 800V de la 08, des options de batterie CATL LFP de 82 \u00e0 95 kWh, et d'un syst\u00e8me ADAS capable d'assurer une navigation compl\u00e8te sur Autopilot, tant sur les routes urbaines que sur les autoroutes. Ce dernier point est important : l'ID. Unyx 08 a \u00e9t\u00e9 construite en 24 mois, ce que le PDG de VW Group China, Ralf Brandst\u00e4tter, a cit\u00e9 avec beaucoup de fiert\u00e9.<\/p>\n
\u201cEn seulement 36 mois\u201d, a-t-il d\u00e9clar\u00e9 lors de la soir\u00e9e du groupe, \u201cle groupe Volkswagen a d\u00e9velopp\u00e9 un portefeuille de produits enti\u00e8rement nouveau pour les v\u00e9hicules \u00e9lectriques intelligents en Chine\u201d. La vitesse en Chine est un ph\u00e9nom\u00e8ne que les Occidentaux meurent d'envie d'adopter.<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-Aura-T6.jpeg?resize=640%2C427&ssl=1\")
<\/p>\n
L'architecte : ID. Aura T6<\/h4>\n
Alors que l'Unyx 09 est une histoire de produit, l'ID. Aura T6 est une histoire d'architecture. D\u00e9velopp\u00e9 par FAW-Volkswagen, c'est le premier v\u00e9hicule enti\u00e8rement construit sur l'architecture \u00e9lectronique chinoise (CEA), dont l'ing\u00e9nierie est \u00e9galement assur\u00e9e conjointement avec Xpeng. Les Unyx 08 et 09 utilisent la plateforme Edward de Xpeng, comme sur la G9.\u00a0<\/span><\/p>\nCette plateforme r\u00e9duit le nombre d'unit\u00e9s de contr\u00f4le \u00e9lectronique de 30%, prend \u00e9videmment en charge les mises \u00e0 jour en direct et int\u00e8gre les logiciels Xingyun Smart Driving et Yunqi Smart Cabin. Le syst\u00e8me ADAS provient de Carizon, une coentreprise entre le groupe Volkswagen et Horizon Robotics, et utilise un capteur LiDAR mont\u00e9 sur le toit. C'est la premi\u00e8re fois que Volkswagen en installe un sur une voiture de s\u00e9rie.<\/p>\n
Style \u00e9volutif<\/h4>\n
Visuellement, le T6 occupe le territoire familier des SUV Volkswagen : des porte-\u00e0-faux courts, une ligne de toit subtilement incurv\u00e9e, des phares divis\u00e9s avec des signatures de feux de circulation emprunt\u00e9es \u00e0 l'ID.3 Neo r\u00e9cemment d\u00e9voil\u00e9, et des poign\u00e9es de porte semi-cach\u00e9es. Ce style est \u00e9volutif, alors que l'Unyx 09 est affirm\u00e9.\u00a0<\/span><\/p>\nLa s\u00e9rie Aura comprendra \u00e0 terme des variantes BEV, PHEV et EREV, bien que le T6 soit lanc\u00e9 en tant que mod\u00e8le purement \u00e9lectrique. Ce qui est d\u00e9j\u00e0 clair, c'est que le CEA est la base sur laquelle VW a l'intention de construire tout son avenir num\u00e9rique en Chine. \u00c0 partir de 2027, le CEA 2.0 de nouvelle g\u00e9n\u00e9ration introduira ce que le groupe appelle l'\u00e8re du \u201cv\u00e9hicule d\u00e9fini par l'IA\u201d.<\/p>\n
Oliver Blume, le PDG du groupe, l'a d\u00e9crit lors de la soir\u00e9e du groupe comme \u201cl'IA agentique pour tous\u201d. Dans ce cadre, les v\u00e9hicules embarqueront des agents d'IA capables de raisonner sur plusieurs syst\u00e8mes par le biais d'une conversation naturelle, tous les traitements de donn\u00e9es \u00e9tant conserv\u00e9s dans le v\u00e9hicule lui-m\u00eame.<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Volkswagen-Jetta-Concept-X.webp?resize=640%2C360&ssl=1\")
<\/p>\n
Le perturbateur : Le concept Jetta X<\/h4>\n
Enfin, il y a la Jetta X, qui est un tout autre type de d\u00e9claration. Jetta op\u00e8re en Chine en tant que marque d'entr\u00e9e de gamme autonome sous FAW-Volkswagen, vendant des berlines et des SUV \u00e0 moteur \u00e0 combustion interne \u00e0 petit budget depuis 2019.\u00a0<\/span><\/p>\nAujourd'hui, la sous-marque se met \u00e0 l'\u00e9lectrique, et ce \u00e0 un prix (environ 100 000 yuans, soit approximativement $14 700) qui est essentiellement le plancher du march\u00e9 chinois des v\u00e9hicules \u00e9lectriques. Jetta doit trouver un point d'ancrage dans le segment o\u00f9 BYD et Wuling ont fait fortune.<\/p>\n
Le design du concept-car affiche ouvertement ses intentions : proportions caissonn\u00e9es, ailes prononc\u00e9es, garniture de plaque de protection, crochets de remorquage rouges et signatures LED \u00e9troites \u00e0 l'avant et \u00e0 l'arri\u00e8re. VW l'appelle \u201cModern Robust\u201d et vise clairement les jeunes acheteurs urbains soucieux de leur budget, qui se sont ru\u00e9s sur les concurrents nationaux. \u00c0 l'int\u00e9rieur, l'agencement est \u00e9pur\u00e9 et minimaliste, domin\u00e9 par de grands \u00e9crans et presque aucune commande physique. Aucun d\u00e9tail sur le groupe motopropulseur n'a \u00e9t\u00e9 communiqu\u00e9.<\/p>\n
Une strat\u00e9gie, trois \u00e9tapes<\/h4>\n
Ce qui unit ces trois voitures, c'est la philosophie \u201cen Chine, pour la Chine\u201d qui devient de plus en plus la norme pour la branche locale de Volkswagen. Ils ne recherchent pas les prouesses technologiques allemandes, mais la richesse num\u00e9rique et des prix comp\u00e9titifs. Apr\u00e8s avoir tent\u00e9 pendant des ann\u00e9es d'exporter sa logique de produit europ\u00e9enne en Chine avec des r\u00e9sultats d\u00e9cevants, Volkswagen a finalement cess\u00e9 de copier sa formule h\u00e9rit\u00e9e du pass\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"
On the eve of the world’s largest motor show, Europe\u2019s biggest carmaker pulled the covers off three electric vehicles spread across the widest possible price spectrum. That is either a master plan or a sign of desperation,… possibly both. At the Group\u2019s Media Night in Beijing, the Volkswagen brand presented three cars on stage that […]<\/p>\n","protected":false},"author":715,"featured_media":185047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[77160,16,77169,77167,8,6,4,17],"tags":[],"class_list":["post-185043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-market","category-motor-show","category-product","category-technology","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?fit=1920%2C1080&ssl=1",1920,1080,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?fit=1536%2C864&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?fit=1920%2C1080&ssl=1",1920,1080,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=1920%2C180&ssl=1",1920,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/VW-ID-Unyx-09.webp?resize=1920%2C180&ssl=1",1920,180,true]},"post_excerpt_stackable_v2":"
On the eve of the world’s largest motor show, Europe\u2019s biggest carmaker pulled the covers off three electric vehicles spread across the widest possible price spectrum. That is either a master plan or a sign of desperation,… possibly both. At the Group\u2019s Media Night in Beijing, the Volkswagen brand presented three cars on stage that could not have looked more different from one another. A sleek five-meter flagship sedan. A software-first midsize crossover with a LiDAR eye on its roof. And a boxy, rugged entry-level concept with red tow hooks and a starting price that would barely cover the options…<\/p>\n","category_list_v2":"China<\/a>, Industry<\/a>, Market<\/a>, Motor Show<\/a>, Product<\/a>, Technology<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nVolkswagen arrives in Beijing with three concepts to fence off Chinese dominance - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/04\/22\/volkswagen-arrives-in-beijing-with-three-concepts-to-fence-off-chinese-dominance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen arrives in Beijing with three concepts to fence off Chinese dominance - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"On the eve of the world’s largest motor show, Europe\u2019s biggest carmaker pulled the covers off three electric vehicles spread across the widest possible price spectrum. That is either a master plan or a sign of desperation,… possibly both. 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