{"id":185617,"date":"2026-05-01T12:25:21","date_gmt":"2026-05-01T10:25:21","guid":{"rendered":"https:\/\/newmobility.news\/?p=185617"},"modified":"2026-04-30T12:30:55","modified_gmt":"2026-04-30T10:30:55","slug":"welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/01\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\/","title":{"rendered":"Bienvenue dans l'engouement technologique de la Chine : ces phares de voiture peuvent lire un film"},"content":{"rendered":"<p>Huawei a d\u00e9voil\u00e9 sa technologie XPixel, qui permet de transformer les feux avant d'une voiture en un projecteur de cin\u00e9ma en couleurs. Les voitures chinoises deviennent de plus en plus des maisons sur roues.<b><\/b><\/p>\n<p>Alors que le cin\u00e9ma drive-in est un \u00e9l\u00e9ment romantique bien connu de la culture pop am\u00e9ricaine, c'est maintenant la Chine qui tente de faire revivre le concept en am\u00e9liorant la technologie. Le projecteur n'est plus g\u00e9r\u00e9 par la salle, mais d\u00e9plac\u00e9 \u00e0 l'avant de la voiture.<\/p>\n<p>Au salon de l'automobile de P\u00e9kin, le g\u00e9ant de la technologie Huawei a d\u00e9voil\u00e9 la derni\u00e8re \u00e9volution de sa plateforme de phares intelligents XPixel. La nouvelle version abandonne la palette monochrome de ses pr\u00e9d\u00e9cesseurs et passe \u00e0 la couleur int\u00e9grale, ce qui permet \u00e0 la voiture de projeter une image de 100 pouces sur n'importe quel mur disponible avec le genre de clart\u00e9 que l'on attendrait d'une unit\u00e9 de home cin\u00e9ma d\u00e9di\u00e9e. Garez-vous, pointez, regardez. Cela ressemble \u00e0 une cascade, mais les Asiatiques consid\u00e8rent leur voiture comme une extension de leur salon, et ce n'est pas le cas.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h4>Trois ans de travail<\/h4>\n<p>La technologie sous-jacente de XPixel est d\u00e9ploy\u00e9e dans des v\u00e9hicules de s\u00e9rie depuis environ trois ans, notamment dans la Stelato S9, la berline haut de gamme d\u00e9velopp\u00e9e conjointement par Huawei et BAIC Motor. Les phares de cette voiture peuvent d\u00e9j\u00e0 faire des choses que les LED matricielles traditionnelles ne connaissent que dans les films : projeter des fl\u00e8ches de navigation directement sur la surface de la route, guider les pi\u00e9tons sur les passages pi\u00e9tons, indiquer les changements de voie avec des graphiques dynamiques au sol et m\u00eame divertir les enfants avec des motifs de marelle interactifs sur le macadam devant la voiture.<\/p>\n<p>Mais voici la nouvelle version en couleur. Cette version, qui fera ses d\u00e9buts dans l'Aito M9, reprend tous les gadgets de la S9, puis les augmente en ajoutant le spectre complet. Elle utilise la technologie DLP (Digital Light Processing), qui est fondamentalement le m\u00eame principe que celui qui alimente les projecteurs autonomes, et l'int\u00e8gre dans ce qui fonctionne encore comme un phare routier l\u00e9gal. Le r\u00e9sultat est un double syst\u00e8me. Un syst\u00e8me qui \u00e9claire la route et qui, \u00e0 l'arr\u00eat, transforme simultan\u00e9ment la surface la plus proche en un \u00e9cran ext\u00e9rieur personnel. Aito pense qu'il s'agira d'un argument de vente cl\u00e9 pour ses v\u00e9hicules de la ligne M.<\/p>\n<figure id=\"attachment_185618\" aria-describedby=\"caption-attachment-185618\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185618\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Aito-M9-SUV-Earns-Top-Safety-Rating-NCAP-Tests-scaled-1.jpg?resize=640%2C335&#038;ssl=1\" alt=\"\" width=\"640\" height=\"335\" srcset=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Aito-M9-SUV-Earns-Top-Safety-Rating-NCAP-Tests-scaled-1.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Aito-M9-SUV-Earns-Top-Safety-Rating-NCAP-Tests-scaled-1.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Aito-M9-SUV-Earns-Top-Safety-Rating-NCAP-Tests-scaled-1.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-185618\" class=\"wp-caption-text\">Aito M9.<\/figcaption><\/figure>\n<h4>La lumi\u00e8re comme service<\/h4>\n<p>Il est compr\u00e9hensible de consid\u00e9rer XPixel comme un gadget boulonn\u00e9 \u00e0 un phare de voiture conventionnel. Mais ce n'est pas tout, car il peut \u00e9galement g\u00e9rer l'assistance active \u00e0 la conduite. L'affichage des trajectoires guid\u00e9es lors des changements de voie, l'avertissement des pi\u00e9tons aux passages \u00e0 niveau et la superposition des informations de navigation sur la surface de la route en temps r\u00e9el transforment le phare d'un dispositif de s\u00e9curit\u00e9 passif en un moyen de communication actif.<\/p>\n<p>Huawei \u00e9tend \u00e9galement le concept vers l'int\u00e9rieur. L'entreprise d\u00e9veloppe \u00e9galement un syst\u00e8me qui projette des images sur des \u00e9crans enroulables situ\u00e9s derri\u00e8re les si\u00e8ges avant, ou qui peut diffuser des vid\u00e9os \u00e0 partir d'un hayon sur\u00e9lev\u00e9.<\/p>\n<h4>L'Europe avait le projet<\/h4>\n<p>Il serait tentant de consid\u00e9rer les phares \u00e0 projection comme une invention purement chinoise. Ce n'est pas le cas. Audi a d\u00e9voil\u00e9 ses phares matriciels num\u00e9riques sur l'e-tron Sportback en 2019 - la premi\u00e8re voiture de s\u00e9rie au monde \u00e0 projeter des graphiques anim\u00e9s sur la route \u00e0 l'aide d'une puce appel\u00e9e Digital Micromirror Device qui fonctionne exactement sur le m\u00eame principe optique qu'un projecteur de cin\u00e9ma.<\/p>\n<p>La derni\u00e8re Audi Q3 fait \u00e9voluer la technologie vers des micro-LED, projetant directement sur le tarmac le guidage en courbe, les avertissements de voie et les alertes d'angle mort. La technologie est l\u00e0. La diff\u00e9rence r\u00e9side dans ce qu'Audi a choisi d'en faire : une technologie strictement fonctionnelle, ax\u00e9e sur la s\u00e9curit\u00e9 et r\u00e9serv\u00e9e \u00e0 la route.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h4>Ill\u00e9gal aux \u00c9tats-Unis<\/h4>\n<p>Huawei a pris la m\u00eame base et a ajout\u00e9 la fonctionnalit\u00e9 de divertissement. Fait int\u00e9ressant : le syst\u00e8me d'Audi, vieux de six ans, qui est prudent et ax\u00e9 sur la s\u00e9curit\u00e9, reste totalement ill\u00e9gal aux \u00c9tats-Unis, o\u00f9 les r\u00e8gles relatives aux faisceaux de conduite adaptatifs n'ont \u00e9t\u00e9 mises \u00e0 jour que r\u00e9cemment. La Chine, quant \u00e0 elle, projette des superproductions hollywoodiennes dans la nuit.<\/p>\n<p>En Europe, les signaux de projection routi\u00e8re op\u00e8rent dans une zone grise juridique que les r\u00e9gulateurs commencent \u00e0 peine \u00e0 d\u00e9finir. La projection d'un film en couleur \u00e0 partir d'un phare \u00e0 l'arr\u00eat est une chose ; le guidage anim\u00e9 d'un changement de voie projet\u00e9 \u00e0 la vitesse en est une autre. Mais il s'agit d'une \u00e9tape logique : Les marques occidentales comme Audi ne peuvent qu'adopter la formule du drive-in si elles veulent conserver leur place sur le plus grand march\u00e9 automobile du monde.<\/p>","protected":false},"excerpt":{"rendered":"<p>Huawei has unveiled its XPixel technology, which can turn a car&#8217;s front lamps into a full-color cinema projector. Chinese cars are increasingly becoming houses on wheels. While the drive-in movie theatre is a well-known romantic feature from American pop culture, it is now China that is trying to revive the concept by upgrading the technology. [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":185622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,7,8,31,6,4,77165],"tags":[],"class_list":["post-185617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-mobility","category-product","category-road-safety","category-technology","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?fit=1954%2C1096&ssl=1",1954,1096,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?fit=300%2C168&ssl=1",300,168,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?fit=640%2C359&ssl=1",640,359,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?fit=640%2C359&ssl=1",640,359,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?fit=1536%2C862&ssl=1",1536,862,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?fit=1954%2C1096&ssl=1",1954,1096,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?fit=560%2C314&ssl=1",560,314,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=1954%2C180&ssl=1",1954,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight.png?resize=1954%2C180&ssl=1",1954,180,true]},"post_excerpt_stackable_v2":"<p>Huawei has unveiled its XPixel technology, which can turn a car&#8217;s front lamps into a full-color cinema projector. Chinese cars are increasingly becoming houses on wheels. While the drive-in movie theatre is a well-known romantic feature from American pop culture, it is now China that is trying to revive the concept by upgrading the technology. No longer does the venue run the projector; in this case, it is moved to the front of the car. At the Beijing Auto Show, tech giant Huawei unveiled the latest evolution of its XPixel smart headlight platform. The new version ditches the monochrome palette&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/mobility\/\" rel=\"category tag\">Mobility<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/road-safety\/\" rel=\"category tag\">Road safety<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/technology\/\" rel=\"category tag\">Technology<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/usa\/\" rel=\"category tag\">USA<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Welcome to China\u2019s tech craze: these car headlights can play a movie - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/01\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome to China\u2019s tech craze: these car headlights can play a movie - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Huawei has unveiled its XPixel technology, which can turn a car&#8217;s front lamps into a full-color cinema projector. Chinese cars are increasingly becoming houses on wheels. While the drive-in movie theatre is a well-known romantic feature from American pop culture, it is now China that is trying to revive the concept by upgrading the technology. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/05\/01\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T10:25:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/04\/Huawei-cinema-headlight-1024x574.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/4f0a0e407f0ee24ec763e67b0a5840a5\"},\"headline\":\"Welcome to China\u2019s tech craze: these car headlights can play a movie\",\"datePublished\":\"2026-05-01T10:25:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/\"},\"wordCount\":699,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Huawei-cinema-headlight.png?fit=1954%2C1096&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Mobility\",\"Product\",\"Road safety\",\"Technology\",\"Top Stories Today\",\"USA\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/\",\"name\":\"Welcome to China\u2019s tech craze: these car headlights can play a movie - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Huawei-cinema-headlight.png?fit=1954%2C1096&ssl=1\",\"datePublished\":\"2026-05-01T10:25:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/01\\\/welcome-to-chinas-tech-craze-these-car-headlights-can-play-a-movie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Huawei-cinema-headlight.png?fit=1954%2C1096&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Huawei-cinema-headlight.png?fit=1954%2C1096&ssl=1\",\"width\":1954,\"height\":1096,\"caption\":\"Park, point and watch. 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