{"id":185719,"date":"2026-05-04T12:25:36","date_gmt":"2026-05-04T10:25:36","guid":{"rendered":"https:\/\/newmobility.news\/?p=185719"},"modified":"2026-05-04T11:28:02","modified_gmt":"2026-05-04T09:28:02","slug":"leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/04\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\/","title":{"rendered":"Leapmotor s'attaque au segment haut de gamme, avec l'aide de Maserati ?"},"content":{"rendered":"La marque chinoise de v\u00e9hicules \u00e9lectriques qui conna\u00eet la plus forte croissance en Europe pr\u00e9voit de lancer en 2027 une deuxi\u00e8me marque, positionn\u00e9e dans un segment de prix sup\u00e9rieur. \u00c0 l\u2019instar de BYD avec Denza, Leapmotor souhaite cr\u00e9er sa propre marque de luxe. Il s\u2019agit davantage d\u2019une n\u00e9cessit\u00e9 que d\u2019une ambition technique. Mais une marque grand public peut-elle r\u00e9ussir un tel pari ?\nLeapmotor, le constructeur chinois de v\u00e9hicules \u00e9lectriques soutenu par Stellantis qui, la derni\u00e8re fois\u2026
Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Europe’s fastest-growing Chinese EV brand is planning a second, higher-priced label for 2027. Like BYD has Denza, Leapmotor wants its own luxury brand. More out of a necessity than a technical ambition. But can a budget brand pull it off? Leapmotor, the Stellantis-backed Chinese EV maker that last This content has been archived. Log in […]<\/p>\n","protected":false},"author":715,"featured_media":185721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,77169,4],"tags":[],"class_list":["post-185719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-market","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=1536%2C1024&ssl=1",1536,1024,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=1536%2C1024&ssl=1",1536,1024,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?resize=1536%2C180&ssl=1",1536,180,true]},"post_excerpt_stackable_v2":"

Europe’s fastest-growing Chinese EV brand is planning a second, higher-priced label for 2027. Like BYD has Denza, Leapmotor wants its own luxury brand. More out of a necessity than a technical ambition. But can a budget brand pull it off? Leapmotor, the Stellantis-backed Chinese EV maker that last This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"China<\/a>, Industry<\/a>, Market<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nLeapmotor eyes the premium segment, with a little help from Maserati? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/04\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leapmotor eyes the premium segment, with a little help from Maserati? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Europe's fastest-growing Chinese EV brand is planning a second, higher-priced label for 2027. Like BYD has Denza, Leapmotor wants its own luxury brand. More out of a necessity than a technical ambition. But can a budget brand pull it off? Leapmotor, the Stellantis-backed Chinese EV maker that last This content has been archived. Log in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/05\/04\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T10:25:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/LeapmotorxMaserati.png?fit=1536%2C1024&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/04\\\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/04\\\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"Leapmotor eyes the premium segment, with a little help from Maserati?\",\"datePublished\":\"2026-05-04T10:25:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/04\\\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\\\/\"},\"wordCount\":497,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/04\\\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LeapmotorxMaserati.png?fit=1536%2C1024&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Market\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/04\\\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/04\\\/leapmotor-eyes-the-premium-segment-with-a-little-help-from-maserati\\\/\",\"name\":\"Leapmotor eyes the premium segment, with a little help from Maserati? 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