{"id":186086,"date":"2026-05-11T10:22:14","date_gmt":"2026-05-11T08:22:14","guid":{"rendered":"https:\/\/newmobility.news\/?p=186086"},"modified":"2026-05-11T10:22:14","modified_gmt":"2026-05-11T08:22:14","slug":"ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/11\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\/","title":{"rendered":"Retraite des VE : Porsche ferme ses filiales charg\u00e9es des batteries, des v\u00e9los \u00e9lectriques et des logiciels\u00a0"},"content":{"rendered":"

Porsche a d\u00e9cid\u00e9 de fermer trois divisions non essentielles, ce qui entra\u00eenera la suppression de plus de 500 emplois. Ces fermetures s'inscrivent dans le cadre d'un revirement strat\u00e9gique radical qui prive Porsche des projets d'\u00e9lectromobilit\u00e9 qu'elle a mis des ann\u00e9es \u00e0 mettre sur pied. La voie \u00e0 suivre semble \u00eatre le r\u00e9troviseur du constructeur allemand de voitures de sport.<\/p>\n

Le plus c\u00e9l\u00e8bre constructeur allemand de voitures de sport abandonne la voie de l'innovation qu'il s'\u00e9tait trac\u00e9e pour son avenir. Porsche confirme la fermeture de trois filiales : le d\u00e9veloppeur de cellules de batteries Cellforce Group, le sp\u00e9cialiste de l'entra\u00eenement des v\u00e9los \u00e9lectriques Porsche eBike Performance et l'entreprise de logiciels de communication de donn\u00e9es Cetitec. Plus de 500 postes sont menac\u00e9s en Allemagne et en Croatie.<\/p>\n

Cette d\u00e9cision s'inscrit dans le cadre de la feuille de route du nouveau PDG visant \u00e0 r\u00e9tablir les niveaux de rentabilit\u00e9 auxquels les investisseurs se sont habitu\u00e9s. Michael Leiters : \u201cPorsche doit se recentrer sur son c\u0153ur de m\u00e9tier. C'est la base indispensable d'une r\u00e9orientation strat\u00e9gique r\u00e9ussie. Cela nous oblige \u00e0 faire des coupes douloureuses, y compris dans nos filiales.\u201d<\/p>\n

La batterie ne doit pas avoir pay\u00e9<\/b><\/h4>\n

Des trois fermetures, c'est celle de Cellforce qui a le plus de poids symbolique. Mais l'ann\u00e9e derni\u00e8re, des rumeurs ont fait surface selon lesquelles Porsche envisageait de mettre un terme \u00e0 ses efforts de production et d'innovation en mati\u00e8re de batteries. \u00c0 l'origine, Cellforce a \u00e9t\u00e9 cr\u00e9\u00e9e en tant que coentreprise entre Porsche et Customcells pour d\u00e9velopper des cellules de batterie haute performance sur mesure pour les voitures de sport \u00e9lectriques de Porsche.\u00a0<\/span><\/p>\n

Il y a trois ans, Porsche a pris le contr\u00f4le de la soci\u00e9t\u00e9 et a revu ses ambitions \u00e0 la hausse, avant de faire marche arri\u00e8re en 2025, la transition vers les v\u00e9hicules \u00e9lectriques s'av\u00e9rant plus lente et plus co\u00fbteuse que pr\u00e9vu. Les rumeurs sont devenues r\u00e9alit\u00e9. La production a \u00e9t\u00e9 arr\u00eat\u00e9e en ao\u00fbt de l'ann\u00e9e derni\u00e8re, lorsque quelque 200 des 290 employ\u00e9s de l'\u00e9poque ont \u00e9t\u00e9 licenci\u00e9s.\u00a0<\/span><\/p>\n

Les 50 employ\u00e9s restants perdront \u00e9galement leur emploi, Cellforce n'ayant \u201cplus de perspective suffisamment viable \u00e0 long terme\u201d, selon la d\u00e9claration officielle de Porsche.<\/p>\n

V\u00e9los \u00e9lectriques et logiciels<\/b><\/h4>\n

Moins symbolique pour un constructeur automobile, mais tout de m\u00eame surprenant : Porsche eBike Performance, dont le si\u00e8ge se trouve pr\u00e8s de Munich et qui dispose d'un second site \u00e0 Zagreb, en Croatie, est \u00e9galement en cours de liquidation. Cette unit\u00e9 a \u00e9t\u00e9 cr\u00e9\u00e9e pour d\u00e9velopper et commercialiser des syst\u00e8mes d'entra\u00eenement pour v\u00e9los \u00e9lectriques haut de gamme. Cette activit\u00e9 comprend la marque de v\u00e9los \u00e9lectriques Greyp, fond\u00e9e par Mate Rimac, propri\u00e9taire de Rimac, et absorb\u00e9e par la division Porsche, ainsi que le sp\u00e9cialiste des syst\u00e8mes d'entra\u00eenement Fazua.\u00a0<\/span><\/p>\n

Avec environ 350 employ\u00e9s concern\u00e9s, il s'agit de la plus importante perte d'emploi dans le cycle actuel. Bien que le march\u00e9 des v\u00e9los \u00e9lectriques soit en plein essor, Porsche reste vague sur les raisons sous-jacentes et \u00e9voque des \u201cconditions de march\u00e9 fondamentalement modifi\u00e9es\u201d. Pour \u00eatre clair : les v\u00e9los \u00e9lectriques de Porsche restent sur le march\u00e9.<\/p>\n

La troisi\u00e8me fermeture concerne Cetitec, un \u00e9diteur de logiciels qui d\u00e9veloppait des syst\u00e8mes de communication de donn\u00e9es sp\u00e9cialis\u00e9s pour Porsche et le groupe Volkswagen dans son ensemble. Environ 90 employ\u00e9s verront leurs fonctions supprim\u00e9es.<\/p>\n

En pleine retraite<\/b><\/h4>\n

Les fermetures de filiales ne sont pas isol\u00e9es. Quelques semaines plus t\u00f4t, Porsche a annonc\u00e9 la vente de sa participation dans l'entreprise commune Bugatti Rimac<\/a> et le groupe Rimac \u00e0 un consortium dirig\u00e9 par le fonds d'investissement HOF Capital. En interne, l'entreprise r\u00e9organise \u00e9galement son conseil d'administration et r\u00e9duit le nombre de divisions de huit \u00e0 sept en int\u00e9grant l'unit\u00e9 Car-IT dans l'organisation existante de recherche et de d\u00e9veloppement.\u00a0<\/span><\/p>\n

Ces mesures doivent contribuer \u00e0 apaiser la situation financi\u00e8re de l'entreprise. Au premier trimestre, le b\u00e9n\u00e9fice d'exploitation de Porsche a chut\u00e9 de 22% en glissement annuel pour s'\u00e9tablir \u00e0 595 millions d'euros, la marge passant de 8,6 \u00e0 7,1%.\u00a0<\/span><\/p>\n

Plus d'informations \u00e0 venir ?<\/h4>\n

L'entreprise est confront\u00e9e \u00e0 un affaiblissement de la demande en Chine, \u00e0 la pression exerc\u00e9e par des concurrents nationaux moins chers et au co\u00fbt de l'abandon de sa strat\u00e9gie ax\u00e9e sur les v\u00e9hicules \u00e9lectriques. Porsche a d\u00e9j\u00e0 confirm\u00e9 son intention de d\u00e9velopper au moins deux SUV \u00e0 moteur thermique suppl\u00e9mentaires dans le cadre de sa nouvelle feuille de route.<\/p>\n

La fermeture des trois filiales n'est pas un rem\u00e8de d\u00e9finitif, contrairement \u00e0 ce qu'il semble. Leiters, l'ancien dirigeant de McLaren qui semble aujourd'hui se transformer en gestionnaire de crise, a indiqu\u00e9 que d'autres r\u00e9ductions que celles initialement annonc\u00e9es restaient \u00e0 l'ordre du jour.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Porsche has decided to wind down three non-core divisions, resulting in the loss of over 500 jobs. The closures are part of a sweeping strategic reversal that is stripping Porsche of the electromobility ventures it spent years building. The way forward seems to be the backview mirror for the German sports car maker. Germany\u2019s most […]<\/p>\n","protected":false},"author":715,"featured_media":186087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77162,77160,52082,28,16,77169,7,8,4],"tags":[],"class_list":["post-186086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-batteries","category-china","category-ebikes","category-europe","category-industry","category-market","category-mobility","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?fit=2560%2C1440&ssl=1",2560,1440,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?fit=1536%2C864&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?fit=2048%2C1152&ssl=1",2048,1152,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

Porsche has decided to wind down three non-core divisions, resulting in the loss of over 500 jobs. The closures are part of a sweeping strategic reversal that is stripping Porsche of the electromobility ventures it spent years building. The way forward seems to be the backview mirror for the German sports car maker. Germany\u2019s most famous sports car maker is abandoning the innovative course it set for its future. Porsche confirms the closure of three subsidiaries: battery cell developer Cellforce Group, e-bike drive specialist Porsche eBike Performance, and data communication software firm Cetitec. Across Germany and Croatia, more than 500…<\/p>\n","category_list_v2":"Batteries<\/a>, China<\/a>, eBikes<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Mobility<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nEV retreat: Porsche shuts down battery, e-bike and software subsidiaries\u00a0 - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/11\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EV retreat: Porsche shuts down battery, e-bike and software subsidiaries\u00a0 - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Porsche has decided to wind down three non-core divisions, resulting in the loss of over 500 jobs. The closures are part of a sweeping strategic reversal that is stripping Porsche of the electromobility ventures it spent years building. The way forward seems to be the backview mirror for the German sports car maker. Germany\u2019s most […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/05\/11\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T08:22:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/309653_6000x4002-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/11\\\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/11\\\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/4f0a0e407f0ee24ec763e67b0a5840a5\"},\"headline\":\"EV retreat: Porsche shuts down battery, e-bike and software subsidiaries\u00a0\",\"datePublished\":\"2026-05-11T08:22:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/11\\\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\\\/\"},\"wordCount\":616,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/11\\\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/309653_6000x4002-scaled.jpg?fit=2560%2C1440&ssl=1\",\"articleSection\":[\"Batteries\",\"China\",\"eBikes\",\"Europe\",\"Industry\",\"Market\",\"Mobility\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/11\\\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/11\\\/ev-retreat-porsche-shuts-down-battery-e-bike-and-software-subsidiaries\\\/\",\"name\":\"EV retreat: Porsche shuts down battery, e-bike and software subsidiaries\u00a0 - 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