y compris celles pr\u00e9vues pour la marque Afeela<\/a> dans le cadre de sa coentreprise avec Sony. Elle a ensuite prolong\u00e9 les cycles de vie aux \u00c9tats-Unis des principaux moteurs \u00e0 combustion interne, tels que l'Accord et le HR-V, afin d'\u00e9conomiser de l'argent et de soutenir les b\u00e9n\u00e9fices.<\/p>\nLe constructeur automobile a \u00e9galement annonc\u00e9 qu'il se retirerait du march\u00e9 sud-cor\u00e9en, qu'il fermerait une usine d'assemblage en Chine et qu'il g\u00e8lerait pour une dur\u00e9e ind\u00e9termin\u00e9e les plans d'une grande usine de v\u00e9hicules \u00e9lectriques au Canada. On s'attend \u00e9galement \u00e0 ce que Honda retarde son calendrier pour la conduite autonome des v\u00e9hicules.<\/p>\n
Premi\u00e8re perte d'exploitation annuelle<\/h4>\n Honda a pr\u00e9venu en mars qu'il enregistrerait une perte d'exploitation comprise entre 270 et 570 milliards de yens (1,46 \u00e0 3,1 milliards d'euros) pour l'exercice fiscal se terminant le 31 mars. Honda pr\u00e9voit \u00e9galement une perte nette comprise entre 420 et 690 milliards de yens (2,27 et 3,73 milliards d'euros) pour cet exercice.<\/p>\n
La perte d'exploitation sur l'ensemble de l'ann\u00e9e sera la premi\u00e8re de Honda depuis que la soci\u00e9t\u00e9 est entr\u00e9e en bourse en 1957. Le journal japonais Nikkei a rapport\u00e9 le 8 mai que les pertes s'\u00e9l\u00e8veraient \u00e0 400 milliards de yens (2,16 milliards d'euros).<\/p>\n
Honda a d\u00e9j\u00e0 annonc\u00e9 une baisse de ses ventes mondiales. Les livraisons ont chut\u00e9 de 7,4% pour atteindre 3,4 millions de v\u00e9hicules au cours du dernier exercice fiscal qui s'est achev\u00e9 le 31 mars, se contractant pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive pour atteindre leur plus bas niveau depuis 2012.<\/p>\n
Mauvais pari<\/h4>\n Apr\u00e8s avoir pris la t\u00eate de Honda en 2021, Toshihiro Mibe s'est lanc\u00e9 dans une transformation radicale. Il s'est engag\u00e9 \u00e0 faire de l'un des principaux fabricants mondiaux de moteurs \u00e0 combustion interne une entreprise enti\u00e8rement d\u00e9pourvue de combustion d'ici 2040.<\/p>\n
Honda a \u00e9t\u00e9 le premier, et le seul, constructeur automobile japonais \u00e0 fixer un tel calendrier pour l'\u00e9limination progressive des produits \u00e0 combustion interne. Cela contrastait avec le reste de l'industrie japonaise, qui \u00e9tait beaucoup plus encline \u00e0 adopter une approche \u00e0 voies multiples faisant appel \u00e0 diff\u00e9rents groupes motopropulseurs.<\/p>\n
En 2025, M. Mibe a \u00e9t\u00e9 contraint de repenser sa strat\u00e9gie en raison de changements soudains dans les r\u00e9glementations et les programmes d'incitation am\u00e9ricains, ainsi que des nouveaux tarifs douaniers am\u00e9ricains et du ralentissement de la croissance mondiale de la demande de VE.<\/p>\n
Annulation de l'EV partout<\/h4>\n En mars, Mibe a annul\u00e9 trois v\u00e9hicules \u00e9lectriques pr\u00e9vus pour la production aux \u00c9tats-Unis, dont deux de la s\u00e9rie 0 de prochaine g\u00e9n\u00e9ration. Il a d\u00e9clar\u00e9 que Honda comptabiliserait jusqu'\u00e0 2 500 milliards de yens (13,5 milliards d'euros) de d\u00e9pr\u00e9ciations et d'amortissements li\u00e9s aux VE. Des co\u00fbts li\u00e9s aux VE d'environ 1,1 billion de yens (6 milliards d'euros) ont \u00e9t\u00e9 comptabilis\u00e9s au cours de l'exercice fiscal qui vient de s'achever. Les d\u00e9penses restantes sont report\u00e9es sur l'ann\u00e9e en cours. En f\u00e9vrier, les dirigeants ont appel\u00e9 \u00e0 une \u2018r\u00e9vision fondamentale\u2019 de la strat\u00e9gie automobile de Honda.<\/p>\n
Honda a annul\u00e9 trois v\u00e9hicules \u00e9lectriques pr\u00e9vus pour la production am\u00e9ricaine : le SUV de la s\u00e9rie 0, la berline de la s\u00e9rie 0 et l'Acura RSX. Honda avait r\u00e9organis\u00e9 sa base de production am\u00e9ricaine pour construire les v\u00e9hicules de la s\u00e9rie 0 et l'Acura RSX, qui devaient \u00eatre livr\u00e9s d\u00e8s 2026. La berline Afeela 1 (en coop\u00e9ration avec Sony), dont la livraison \u00e9tait pr\u00e9vue fin 2026, et un mod\u00e8le de crossover Afeela, tous deux bas\u00e9s sur l'architecture EV de la s\u00e9rie 0 de Honda, ont \u00e9galement \u00e9t\u00e9 supprim\u00e9s.<\/p>\n
Aujourd'hui, Honda aurait d\u00e9cid\u00e9 de suspendre ind\u00e9finiment son projet d'investissement de plusieurs milliards de dollars dans les v\u00e9hicules \u00e9lectriques au Canada, apr\u00e8s l'avoir d\u00e9j\u00e0 report\u00e9 d'environ deux ans en 2025. L'entreprise a \u00e9galement entam\u00e9 des pourparlers avec le gouvernement canadien au sujet de cette d\u00e9cision.<\/p>\n
Selon un rapport de Nikkei Asia, Honda envisage de se retirer compl\u00e8tement de ses projets pr\u00e9vus au Canada, en fonction de l'\u00e9volution des politiques nord-am\u00e9ricaines en mati\u00e8re de v\u00e9hicules \u00e9lectriques. La soci\u00e9t\u00e9 a d\u00e9j\u00e0 d\u00e9cid\u00e9 en mai 2025 de retarder de deux ans la construction d'une nouvelle usine de v\u00e9hicules \u00e9lectriques \u00e0 batterie et d'une usine de batteries associ\u00e9e dans l'Ontario. Le projet initial, qui pr\u00e9voyait une mise en service en 2028, a depuis \u00e9t\u00e9 repouss\u00e9 \u00e0 au moins 2030.<\/p>\n
Cependant, les derniers rapports en provenance du Japon sugg\u00e8rent que m\u00eame ce calendrier r\u00e9vis\u00e9 pourrait ne plus \u00eatre viable. L'avenir du projet est d\u00e9sormais incertain et d\u00e9pend fortement de l'\u00e9volution du march\u00e9 en Am\u00e9rique du Nord. \u201cConsid\u00e9rant qu'il est peu probable que les conditions du march\u00e9 s'am\u00e9liorent \u00e0 court terme, Honda a d\u00e9cid\u00e9 de suspendre le projet pour une dur\u00e9e ind\u00e9termin\u00e9e et a entam\u00e9 des pourparlers avec le gouvernement canadien\u201d, rapporte Nikkei Asia.<\/p>\n
Un regain d'int\u00e9r\u00eat pour les hybrides<\/h4>\n Une partie de la correction de trajectoire de Honda consistera \u00e0 promouvoir les v\u00e9hicules hybrides, y compris un syst\u00e8me \u00e9lectrifi\u00e9 de nouvelle g\u00e9n\u00e9ration dont les d\u00e9buts sont pr\u00e9vus aux alentours de 2027. Les nouveaux v\u00e9hicules hybrides seront dot\u00e9s des technologies de conduite automatis\u00e9e de nouvelle g\u00e9n\u00e9ration de Honda, bien que Nikkei ait rapport\u00e9 que Honda avait repouss\u00e9 le lancement du syst\u00e8me de conduite bas\u00e9 sur l'intelligence artificielle jusqu'en 2028.<\/p>\n
Honda a d\u00e9clar\u00e9 l'ann\u00e9e derni\u00e8re qu'elle avait pour objectif de plus que doubler les ventes mondiales de v\u00e9hicules hybrides pour atteindre 2,2 millions d'unit\u00e9s en 2030. L'entreprise a vendu 928 828 v\u00e9hicules hybrides rechargeables et rechargeables dans le monde entier au cours de l'exercice fiscal qui s'est achev\u00e9 le 31 mars. Quelque 791 000 d'entre eux (85%) ont \u00e9t\u00e9 vendus en Am\u00e9rique du Nord.<\/p>\nIl y a un an d\u00e9j\u00e0, Honda nous a dit que son avenir pour les cinq prochaines ann\u00e9es reposait sur les voitures hybrides plut\u00f4t que sur les VE \/Honda<\/figcaption><\/figure>\nDans l'ensemble, les hybrides ont repr\u00e9sent\u00e9 environ 23% des ventes mondiales de Honda. \u00c0 titre de comparaison, Toyota Motor Corp. repr\u00e9sente 43% de ses ventes mondiales.<\/p>\n
Honda pr\u00e9voit trois nouveaux groupes motopropulseurs hybrides pour les v\u00e9hicules de petite, moyenne et grande taille. La petite plate-forme est destin\u00e9e au march\u00e9 japonais. Le groupe motopropulseur de taille moyenne, qui vise les \u00c9tats-Unis, sera bas\u00e9 sur un nouveau moteur de 2,0 litres \u00e0 injection directe de carburant, avec une nouvelle transmission, une batterie compacte \u00e0 haut rendement et un syst\u00e8me de refroidissement am\u00e9lior\u00e9.<\/p>\n
Le syst\u00e8me sera 25% plus compact que le pr\u00e9c\u00e9dent. Honda le d\u00e9ploiera dans une plate-forme de taille moyenne de nouvelle g\u00e9n\u00e9ration, dont la rigidit\u00e9, la protection contre les collisions et la r\u00e9duction du bruit seront am\u00e9lior\u00e9es. La plate-forme perdra 90 kilogrammes et co\u00fbtera 10% de moins.<\/p>\n
Pendant ce temps, les ing\u00e9nieurs travaillent sur un nouveau moteur V-6 pour les grands v\u00e9hicules hybrides, avec un rendement \u00e9nerg\u00e9tique am\u00e9lior\u00e9 de 30% et une acc\u00e9l\u00e9ration plus forte de 15%. Il s'agira d'une configuration \u00e0 double moteur et \u00e0 transmission int\u00e9grale pour des v\u00e9hicules tels que le monospace Odyssey ou les crossovers Pilot et Passport. Honda pr\u00e9voit de lancer 13 mod\u00e8les aux \u00c9tats-Unis utilisant ses hybrides de nouvelle g\u00e9n\u00e9ration.<\/p>\n
<\/p>\n
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Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss. Honda Motor Co.\u2019s recent retreats on several fronts will be in the spotlight May 14, when Mibe announces a new roadmap focused on hybrid vehicles […]<\/p>\n","protected":false},"author":13,"featured_media":186167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,4,77165],"tags":[],"class_list":["post-186127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=300%2C195&ssl=1",300,195,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=640%2C417&ssl=1",640,417,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=640%2C417&ssl=1",640,417,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=560%2C365&ssl=1",560,365,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C240&ssl=1",1286,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true]},"post_excerpt_stackable_v2":"
Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss. Honda Motor Co.\u2019s recent retreats on several fronts will be in the spotlight May 14, when Mibe announces a new roadmap focused on hybrid vehicles rather than full electrics, while delivering financial results for the full fiscal year ended March 31 that are written in red for the first time in the company’s history. Honda killed off most of its next-generation electric vehicles, including those planned for the Afeela brand…<\/p>\n","category_list_v2":"Energy<\/a>, Industry<\/a>, Top Stories Today<\/a>, USA<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nHonda's first loss in history makes CEO Mibe change his entire strategy - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/12\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda's first loss in history makes CEO Mibe change his entire strategy - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss. 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