{"id":186127,"date":"2026-05-12T10:47:53","date_gmt":"2026-05-12T08:47:53","guid":{"rendered":"https:\/\/newmobility.news\/?p=186127"},"modified":"2026-05-12T10:47:53","modified_gmt":"2026-05-12T08:47:53","slug":"hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/12\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\/","title":{"rendered":"La premi\u00e8re perte historique de Honda incite le PDG Mibe \u00e0 modifier toute sa strat\u00e9gie"},"content":{"rendered":"

La strat\u00e9gie automobile de Honda est en train de s'effondrer dans le monde entier, alors que le PDG Toshihiro Mibe d\u00e9chire son ancien plan et en \u00e9labore un nouveau, face \u00e0 la premi\u00e8re perte annuelle de l'entreprise.<\/p>

Les r\u00e9cents revirements de Honda Motor Co. sur plusieurs fronts seront au centre de l'attention le 14 mai, date \u00e0 laquelle Mibe annoncera une nouvelle feuille de route ax\u00e9e sur les v\u00e9hicules hybrides plut\u00f4t que sur les v\u00e9hicules enti\u00e8rement \u00e9lectriques, tout en publiant les r\u00e9sultats financiers de l'exercice clos le 31 mars, qui affichent le rouge pour la premi\u00e8re fois de l'histoire de l'entreprise.<\/p>

Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss.Honda Motor Co.\u2019s recent retreats on several fronts will be in the spotlight May 14, when Mibe announces a new roadmap focused on hybrid vehicles rather […]<\/p>\n","protected":false},"author":13,"featured_media":186167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,4,77165],"tags":[],"class_list":["post-186127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=300%2C195&ssl=1",300,195,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=640%2C417&ssl=1",640,417,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=640%2C417&ssl=1",640,417,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=560%2C365&ssl=1",560,365,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C240&ssl=1",1286,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true]},"post_excerpt_stackable_v2":"

Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss.Honda Motor Co.\u2019s recent retreats on several fronts will be in the spotlight May 14, when Mibe announces a new roadmap focused on hybrid vehicles rather than full electrics, while delivering financial results for the full fiscal year ended March 31 that are written in red for the first time in the company’s history.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Energy<\/a>, Industry<\/a>, Top Stories Today<\/a>, USA<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nHonda's first loss in history makes CEO Mibe change his entire strategy - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/12\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda's first loss in history makes CEO Mibe change his entire strategy - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss.Honda Motor Co.\u2019s recent retreats on several fronts will be in the spotlight May 14, when Mibe announces a new roadmap focused on hybrid vehicles rather […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/05\/12\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T08:47:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-09.50.37.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1286\" \/>\n\t<meta property=\"og:image:height\" content=\"838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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