{"id":186127,"date":"2026-05-12T10:47:53","date_gmt":"2026-05-12T08:47:53","guid":{"rendered":"https:\/\/newmobility.news\/?p=186127"},"modified":"2026-05-12T10:47:53","modified_gmt":"2026-05-12T08:47:53","slug":"hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/12\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\/","title":{"rendered":"La premi\u00e8re perte historique de Honda incite le PDG Mibe \u00e0 modifier toute sa strat\u00e9gie"},"content":{"rendered":"La strat\u00e9gie automobile de Honda est en train de s'effriter \u00e0 l'\u00e9chelle mondiale, alors que son PDG, Toshihiro Mibe, abandonne son ancien plan et en \u00e9labore un nouveau face \u00e0 la premi\u00e8re perte annuelle de l'histoire de l'entreprise.\r\n\r\nLes r\u00e9cents reculs de Honda Motor Co. sur plusieurs fronts seront au centre de l'attention le 14 mai, lorsque Mibe annoncera une nouvelle feuille de route.<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss. Honda Motor Co.\u2019s recent retreats on several fronts will be in the spotlight May 14, when Mibe announces a new roadmThis content has been archived. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":186167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,4,77165],"tags":[],"class_list":["post-186127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=300%2C195&ssl=1",300,195,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=640%2C417&ssl=1",640,417,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=640%2C417&ssl=1",640,417,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1",1286,838,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=560%2C365&ssl=1",560,365,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C240&ssl=1",1286,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?resize=1286%2C180&ssl=1",1286,180,true]},"post_excerpt_stackable_v2":"<p>Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss. Honda Motor Co.\u2019s recent retreats on several fronts will be in the spotlight May 14, when Mibe announces a new roadmThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/usa\/\" rel=\"category tag\">USA<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honda&#039;s first loss in history makes CEO Mibe change his entire strategy - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/12\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda&#039;s first loss in history makes CEO Mibe change his entire strategy - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Honda\u2019s automotive strategy is unraveling worldwide as CEO Toshihiro Mibe tears up his old plan and draws up a new one in the face of the company\u2019s first-ever full-year loss. Honda Motor Co.\u2019s recent retreats on several fronts will be in the spotlight May 14, when Mibe announces a new roadmThis content has been archived. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/05\/12\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T08:47:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-09.50.37.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1286\" \/>\n\t<meta property=\"og:image:height\" content=\"838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/12\\\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/12\\\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Honda&#8217;s first loss in history makes CEO Mibe change his entire strategy\",\"datePublished\":\"2026-05-12T08:47:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/12\\\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\\\/\"},\"wordCount\":995,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/12\\\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Scherm%C2%ADafbeelding-2026-05-12-om-09.50.37.png?fit=1286%2C838&ssl=1\",\"articleSection\":[\"Energy\",\"Industry\",\"Top Stories Today\",\"USA\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/12\\\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/12\\\/hondas-first-loss-in-history-makes-ceo-mibe-change-his-entire-strategy\\\/\",\"name\":\"Honda's first loss in history makes CEO Mibe change his entire strategy - 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